Best Western Hotels (BWH) GB utilise our Assistive Toolbar as part of their commitment to providing quality services from the moment someone lands on their website all the way through to check out. To learn more about this we spoke with Chris Bowling, Head of Marketing and E-Commerce at BWH. Chris also shared with us his insights on the importance of prioritising accessibility in the hospitality industry and the steps BWH has taken to ensure an inclusive experience for all guests.
Could you introduce yourself, please? What is your name and your job role at Best Western Hotels?
Hello, I am Chris Bowling the Head of Digital Marketing & E-commerce at Best Western Hotels GB. I look after our website (bestwestern.co.uk) as well as all of our paid and organic digital channels.
Why is accessibility important to Best Western Hotels?
Accessibility is incredibly important. Everyone is equally entitled to being able to stay at our hotels. It is vital that we are providing a great experience for all customers from the initial booking to the stay.
How has Recite Me helped you to provide an inclusive digital experience for your customers?
Recite Me has made it easy to provide an inclusive experience for everyone who visits bestwestern.co.uk. At the click of a button, you can quickly tailor the site to your specific needs.
Why do you think diversity and inclusion should be a priority for the hotel industry?
Everyone is entitled to have a leisure or business hotel stay. No matter what your needs are. Hotels should always provide accommodation to suit your needs. Diversity and inclusion are fundamental rights, regardless of the activity. Hotel stays are no different. Hotels are the heart of any trip and it is essential that they provide an enjoyable experience regardless of the guest and their specific needs.
Want to Get Started with Digital Inclusion?
The following resources are packed full of actionable tips and expert advice for making your digital content more inclusive:
2024 Accessibility Report
Discover how assistive technology is being used to aid inclusive experiences for internet users around the world.
Guide: Online Accessibility in Leisure
Download this free, in-depth guide and discover how you can make your leisure website accessible to all today.
Inclusive Communications Quick Guide
Download our guide to learn how you provide inclusive communications across your digital channels.
