Middlesex Cricket is the first cricket club to support fans online with assistive technology.
Middlesex now supports all fans who may have a disability, learning difficulty or who speak English as a second language, to easily access club news, fixture dates and buy match tickets and merchandise online.
Disability in the UK
In the UK there are over 11 million people who have some form of disability, 15% of the population are neurodiverse and 1.5 million people have a learning disability. Unfortunately, inaccessible websites are a big issue for many people. To allow everyone to engage with their favourite club content websites need to be inclusive by providing accessibility support.
Middlesex Cricket who plays at the Home of Cricket, Lord’s Cricket Ground, has built on their fantastic accessibility work to support people with disabilities with the introduction of Recite Me assistive technology online.
Recite Me is an award-winning software that allows Middlesex Cricket’s website visitors to customise their website in a way that works best for them. This also includes translation options which is vitally important for people who speak English as a second language.
Middlesex Cricket is also proud to announce that Gary Hamilton, a Middlesex member who is passionate about inclusion has been duly appointed as the club’s Disability Consultant.
Gary’s role will work closely with Middlesex Cricket, reviewing and improving all aspects of the club’s accessibility and inclusion offering, whilst ensuring that the wider cricketing community is aware of Middlesex Cricket’s work in this area.
Middlesex Chief Operating Officer
Rob Lynch, Middlesex Cricket’s Chief Operating Officer, commented: “We are delighted that Gary has accepted our offer of a consultancy role with the club, which will guarantee that we maintain a strong focus on improving accessibility and inclusion moving forwards.
“Since offering disabled categories of membership, it’s clear to see that there is an increasing need to offer greater accessibility to our fanbase, and that’s why we’ve committed to be the first county cricket side to integrate Recite Me’s software into our web platform.
“It’s an incredible piece of software that will transform how many of our followers interact with the club. Our thanks go to everyone at Recite Me for their support and expertise in this field. It will greatly help our supporters to connect with the club in a way that best suits their individual needs”.
Ross Linnett, Recite Me founder and CEO says, “Recite Me are proud to partner up with Middlesex Cricket to provide online assistive technology to support people with disabilities.
“Allowing people to easily access information about their favourite club online is a key goal for Recite Me. By providing a wide range of accessibility tools such as the screen reader and on-demand live translation, fans of all ages, regardless of their disability or differences can engage with cricket news and events online hassle-free.
“Our partnership will also create awareness across the whole game of cricket to develop their online presence, in order to better support fans who can often face barriers accessing online content.”
100’s of organisations already use Recite Me assistive technology to make their websites more accessible for people who have disabilities and people who don’t speak English as their first language… To find out more contact the team or book a demo.
Additionally, if you want to become more accessible to your consumers, then what better place to start than with the Recite Me accessibility tester.
