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Boots is a health and beauty company in the UK that has worked for over 170 years to support the health and well-being of local communities. Boots is the largest pharmacy health and beauty chain in the UK, with over 2,260 stores and 37 million monthly visitors to boots.com.

Desktop, mobile and tablet of Boots website using the Rectie Me assistive toolbar

Our Brief

Approximately 24% of people in the UK and 27% of people in the USA sit in the disability market. In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. 

To drive accessibility in the retail industry, Boots wanted to ensure that all services and products were accessible to disabled people and their families.

Our Solution

Boots is among the first batch of retailers to provide an inclusive online shopping experience. It is the first UK retailer to offer Recite Me technology on its online store to support more than 13 million people in the UK who face barriers when navigating a website. 

The Recite Me assistive technology on the Boots website offers a range of toolbar features such as screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages. 

These features give control to website visitors to manage how they view and interact with content to suit their individual needs.

Laptop with Boots website using the Recite Me toolbar
Paula Bobbett Photo
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Laptop with Boots website using the Recite Me toolbar
Mobiles with Boots website using the Recite Me assistive toolbar
Tablet with Boots website using the Recite Me toolbar

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