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Accessibility and Inclusion in Sport

Sport and fitness businesses bring people together and are well known for promoting equality, social inclusion, and a sense of community. Whether it’s hitting the gym or attending a football match, sport unites people across geographical boundaries, cultures, generations, and abilities. So, why should it be any different in the online world?

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Tackling Inaccessibility in Sports Head-On

The vast majority of fitness centres and sporting venues have already made great strides in accommodating those with physical disabilities at their premises. However, the digital world still presents hurdles for many.

People look to the internet for many services, including finding a gym, accessing fixture results, and buying tickets for sporting events. Inaccessible websites can be a significant roadblock to these activities. Website visitors will click away from information they cannot navigate or understand, meaning they’ll never buy those tickets or join that gym. Providing online support removes barriers and enables everyone to get involved.

Why you Should Provide Online Support in the Sport and Fitness Sector

Overcome Language Barriers
Providing translated content on your website enables you to connect with international fans, local fans who don’t speak English as a first language and can help attract international sponsors and partnerships.
Increase Your Revenue
Every day, thousands of people go online to buy memberships, book classes, and purchase event tickets. If your website's information or application forms are inaccessible, they’ll simply buy from one of your competitors instead.
Sports is for Everyone
Don't let digital barriers prevent enthusiasts from engaging with your sports or fitness platform. By ensuring your website is inclusive to all, you open the door to a broader audience eager to participate in the sports community.

Webinar - Register Today!

Join us, on the 9th of May at 2 pm, for an insightful webinar where we will delve into how you can engage with disabled, international and elderly visitors via your website to ensure no one is excluded from your online communications.

We will be showcasing the work of some of our amazing clients across the sporting sector and the actions they are taking to ensure equal online access..

Register your place today! Even if you can’t attend the live session, registering ensures you will be sent the webinar recording.

image shows headshots of the webinar panel and title reads Webinar: How to Enhance Online Accessibility & Inclusion in Sports

Thousands of sports webpages made accessible through the use of assistive technology

Organisations need to remember that it’s not just physical disabilities that need to be accommodated. Websites need to be accessible so that people with hidden disabilities can have equal access.

The Recite Me assistive toolbar supports website visitors by allowing them to make single or multiple adjustments to a web page, so they can view it in a way that works best for them.

This is the total number of users who launched the Recite Me toolbar on sport websites.
This is the total number of pages viewed using the Recite Me toolbar.
Higher than the industry average pages viewed per session.
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Download our Online Accessibility Guide for Sporting Organisations

Read more on why website accessibility is important to sports businesses, who needs support online, the type of access barriers users face, our top tips for an inclusive sporting website.


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