Success Stories
Sport

Trent Bridge

Trent Bridge Nottingham is one of England’s most extensive and famous cricket grounds. Boasting a 17,500-capacity stadium, The Ground was opened in 1841 by William Clarke, husband to the owner of the Trent Bridge Inn and captain of the England Cricket Team.

Trent Bridge has also witnessed a lustrous amount of achievements on the track with the England Cricket team having the highest team total of any test match in 1938 (658) & most recently, seeing the Notts Outlaws win the Vitality T20 Blast in 2020.

Our Brief

With Nottinghamshire already putting out a plan to tackle equality, diversity and inclusion in 2022/23, Trent Bridge needed to find a solution to stump out online barriers and diversify the routes online visitors can take to access their website.

Trent Bridge understood the importance of being digitally accessible with 16 per cent of the world having some form of disability. Therefore, they decided the time to create an all-inclusive website was now.

Our Solution

Online inclusion on the Trent Bridge website is now powered by the Recite Me Assistive Toolbar

With the help of Recite Me Technology, Trent Bridge can now offer online accessibility solutions to assist supporters with disabilities, learning challenges, visual impairments, and the elderly.

Trent Bridge can do this through text-to-speech software, styling and customisation tools, reading aids and a translator with over 100 languages, 65 of which can be read aloud.

“We’ve worked really hard to make our venue as welcoming as possible to all – and that work will continue – but we know that many supporters’ first interactions with us will come via our website. The impression people get when they access our homepage is, in reality, as vital as the warm reception they receive in person from our stewards and staff. From international visitors to those with difficulties with their sight, reading or comprehension, this toolbar will help an increasingly diverse audience to feel that cricket is a sport for them. This is not the end of our efforts to improve accessibility – that will be an ongoing, indefinite commitment – but it is a significant step forward in ensuring our online presence is welcoming to those of differing audiences and backgrounds.”

Matthew Freeman

Digital Marketing Manager, Trent Bridge

Trent Bridge

Our Brief

Our Solution

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Trent Bridge

Our Brief

Our Solution

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Book a Demo

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