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Allwyn UK

Operator of the National Lottery, Allwyn, is on a mission to change lives every day. As part of their commitment to inclusivity, Allwyn took a step forward in September 2024 by integrating the Recite Me Assistive Toolbar on their main UK website. This initiative reflects their core belief that everyone should be able to access and interact with the National Lottery seamlessly.

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Mock-up of the Recite Me toolbar being used on the Allywn website.
Mock-up of the Recite Me toolbar being used on the Allywn website.

Our Brief

An estimated 1 in 5 people in the UK lives with a disability (Office for National Statistics), which can create significant barriers to accessing digital content. From day one, Allwyn prioritised accessibility as a foundational principle. Their digital strategy was built with Web Content Accessibility Guidelines (WCAG) compliance in mind, and they sought to go beyond minimum standards to create a truly inclusive online environment.

Our Solution

To elevate their commitment, Allwyn implemented the Recite Me Assistive Toolbar to empower all website visitors to customise their online experience. Users can have content read aloud with the screen reader, adjust the website’s appearance using styling and customisation tools, enhance comprehension with built-in reading aids, and even translate online content into different languages. This solution has empowered a wide range of users, from employees to lottery players and the general public, to engage with Allwyn’s website in a way that works best for them.

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Quotation Marks

“Recite Me makes our Allwyn UK site more accessible. At the click of a button, you have a range of options to change, amend and consume information, in a way that best suits you. You must get the basics of accessibility integrated into your website's build, our teams work to the Web Content Accessibility Guidelines 2.2, AA standards as a minimum. If you then layer assistive technology on top of that, you have a really powerful tool.”

Kimberley Neville
Senior DE&I Manager, Allwyn UK

Mock-up of the Recite Me toolbar being used on the Allywn website.
Mock-up of the Recite Me toolbar being used on the Allywn website.
Mock-up of the Recite Me toolbar being used on the Allywn website.

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Providing an inclusive experience online for all, contact Recite Me to book a demo

Features text-to-speech software that reads content aloud, a translation tool for over 100 languages, customisable font style, size, colour, and spacing.

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Mock-up of the Recite Me toolbar being used on the Allywn website.

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