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AG Barr is the proud producer of some of the UK’s most iconic beverages, including IRN-BRU, Rubicon, and Tizer. In 2023, AG Barr adopted the Recite Me Toolbar to continue its legacy of innovation and community focus, committed to fostering a positive and inclusive culture.
In the UK, 1 in 5 people, around 13 million individuals, live with a disability. Alarmingly, 75% of disabled people and their families have walked away from a business due to poor accessibility. Recognising this, AG Barr identified a clear opportunity: to ensure its digital platforms were accessible to all users, regardless of their individual needs or abilities.
In 2023, AG Barr integrated the Recite Me Toolbar into its corporate website to enhance usability for every visitor. This powerful tool empowers users by offering a range of support features:
This inclusive approach not only improves user experience but also reflects AG Barr’s broader mission to be a socially responsible and accessible business.
“We’re delighted to have added the Recite Me functionality to our corporate AG Barr website, making it much more accessible for visitors. We take this responsibility seriously, and that extends to trying to be a more inclusive business.”
Deborah Jones
Corporate Affairs Director, AG Barr
