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IRN-BRU Manufacturer, AG Barr Launches Assistive Tools Online to Support People with Disabilities

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Cartoon version of various drinks bottles and cans, AG barr logo in top right corner

AG Barr, manufacturer of iconic drinks such as IRN-BRU, Rubicon and Tizer, has implemented Recite Me assistive technology on its website to support people with disabilities and additional needs. 

Website visitors to www.agbarr.co.uk can now choose from a selection of tools to customise their digital experience. This includes screen reading functionality, multiple reading aids, customisable styling options, and an on-demand live translation feature that boasts over 100 languages including 65 text-to-speech.

Working for over 145 years to develop a positive, results-driven and supportive culture, AG Barr wanted to ensure this continued throughout their organisation – including their digital platform. The Recite Me accessibility toolbar aligned with AG Barr’s values, helping them to continue to support their customers by providing an inclusive digital experience. 

Mock-up of the Recite Me toolbar being used on the A.G Barr website

1 in 5 people have a disability in the UK, which equates to approximately 13 million people. Of this number, 75% of disabled people and their families have walked away from a business because of poor accessibility or customer service. By providing accessibility tools online, AG Barr can reduce the number of website visitors who leave their website due to digital barriers.

quote“We’re delighted to have added the Recite Me functionality to our corporate AG Barr website, making it much more accessible for visitors,” said Deborah Jones, Corporate Affairs Director at AG Barr.

“We take responsibility seriously and that extends to trying to be a more inclusive business. We’re looking forward to seeing the positive impact the Recite Me accessibility tools can have for visitors to our site.”

The suite of assistive tools works for anyone, enabling users to use a website in a way that suits them, regardless of disabilities, learning difficulties, visual impairments or language. 

Over 5,000 organisations currently use Recite Me, this includes KFC, Tesco, British Gas and Boots

Our team is here to help you on your mission to provide more inclusive online experiences. Get started on your inclusion journey today by trying out our toolbar or scheduling a free demonstration with a member of our team. 

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