Believing in Accessibility for All
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The sport and fitness sectors are well known for creating strong community vibes and are recognised as an important means of promoting social inclusion.

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Users Face Online Access Barriers on Sports and Exercise Websites

The vast majority of fitness centres and sporting venues have already made their premises accessible to those with physical disabilities. But online, there are still many people who can’t access the information they need.

People look to the internet for many services, including finding a gym, accessing results, and buying tickets. Users may not be able to navigate a website that isn’t inclusive which can lead to them exiting the site and not buying those tickets, or joining that gym. Providing support online can remove barriers and enable everyone to get involved.

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Sport Organisations Leading the way for Online Inclusion

Why you Should Provide Online in the Sport and Fitness Sector

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Increased Revenue

1 in 5 people encounter access barriers online, so an accessible website can make a huge difference. People could be joining other gyms, clubs, and societies over yours because the information on their websites is easier to read.

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Overcome Language Barriers

On-page translation and text-to-speech options make websites accessible for sports fans who don’t speak or read in English as a first language.

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Enhanced Brand Image

Welcoming people with varied disabilities and access needs promotes your commitment to inclusion and sets you apart from the competition.

NUFC accessible website Recite Me

Newcastle United FC

‘We are delighted to have launched Recite Me on our club website. Our collective aim at Newcastle United is to create a culture as varied as that of the great city we are honoured to represent. This toolbar is a tremendous step forward in ensuring that people can access news and information about our club more easily which will undoubtedly increase our reach and engagement."

Lucy Oliver
Head of Inclusion
Newcastle United Football Club

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Learn More About the Importance of Online Inclusion in the Sport and Exercise Industries

Check out our blog for more information on why website accessibility is important to sports businesses, who needs support online, the type of access barriers users face, and companies in the sports sector that are leading the way when it comes to online inclusion.

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Contact the team

Have a question to ask? contact the Recite Me team.