Giving Tuesday can bring more people to your website and, hopefully, more donations.
But if someone struggles to read your content, navigate your website or complete your donation form, you could lose their support at the final hurdle.
Before Giving Tuesday arrives, use these simple dos and don’ts to remove accessibility barriers and make your campaign easier for more people to engage with.
DO: Make your website keyboard accessible
Make sure people can navigate key parts of your Giving Tuesday campaign using a keyboard, including menus, links, buttons and donation forms.
DON’T: Make interactive elements accessible only by clicking or tapping.
DO: Add alternative text to meaningful images
Add alternative text to images that communicate important information. Describe the purpose or information the image provides, rather than simply describing what it looks like. Decorative images generally don’t need descriptive alt text.
DON’T: Rely on images alone to communicate information people need to understand.
DO: Check your colour contrast
Make sure there’s enough contrast between text and its background so your content is easy to distinguish. As a general rule, WCAG recommends a contrast ratio of at least 4.5:1 for normal-sized text and 3:1 for large text. Check your colour contrast here.
DON’T: Let campaign branding or visual design make important information difficult to read.
DO: Caption your campaign videos
Provide accurate captions for spoken dialogue and other important audio so your Giving Tuesday videos can be understood without sound.
DON’T: Assume everyone watching can hear the content or has their sound switched on.
DO: Make links and buttons descriptive
Use clear wording that explains the purpose of a link or what will happen when someone selects a button. For example, “Donate to our Giving Tuesday campaign” provides more context than “Click here”.
DON’T: Rely on vague wording like “click here” or “read more” without enough context.
DO: Make your content easy to read
Break content up with descriptive headings, short paragraphs and straightforward language. Make it easy for someone to scan the page and find the information they need.
DON’T: Overload pages with long blocks of text, complicated language or unclear formatting.
Your supporters have already made the decision to give. Your website shouldn’t be the thing that gets in their way.
A few small changes can remove accessibility barriers and help more people support your cause this Giving Tuesday.
