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Webmaster

The internet was designed to be used by everyone, and it is a vital element of a webmaster’s role to ensure that is the case.

Accessibility Should Be a Vital Consideration in Web Design

Software upgrades, SEO updates, security checks, server tests are just a few of the tasks that mean a webmaster’s job is never done. Going forward, accessibility best practices will be another vital factor to add to that to-do list.

Overlaps already exist between accessibility best practices and search engine ranking signals, so incorporating website accessibility into design and update processes will be a required step in boosting your website’s ranking, traffic, and conversions.

Why Should Digital Inclusion be a Priority for Webmasters?

Consumer Demand

According to Google, 63% of all shopping journeys start online. Making your website accessible caters to this demand.

User Experience

Research shows that poor usability and accessibility forces end-users to click away from websites.

Google Best Practices

Google is increasingly favouring websites that follow accessibility guidelines as trusted sources.

Online Accessibility Guide for Webmasters

It’s the responsibility of a website manager to create an accessible website. Download our guide to find out how to build an inclusive website and the benefits that can be unlocked when you embed inclusion and accessibility into your website.

Customers

See the love!

“It is fantastic to see so many students using Recite Me as a supporting tool for reading and understanding university information online. This tool allows our users to interact with digital content in a way that's accessible and efficient, making it inclusive for as many people as possible.”

Stuart Heenan,

Web Specialist, Dublin City University

“It is fantastic to see so many students using Recite Me as a supporting tool for reading and understanding university information online. This tool allows our users to interact with digital content in a way that's accessible and efficient, making it inclusive for as many people as possible.”

Stuart Heenan,

Web Specialist, Dublin City University

“At Severn Trent we want our website to be accessible for all our customers which is why we implemented the Recite Me toolbar to help achieve this.” “In February alone, we had nearly 200,000 pages viewed with the Recite Me toolbar activated. This ranged from customers translating the website into their chosen language and using tools such as the playback tool to read the content out to them.”

Karl Beal,

Build & Customer Automation Specialist, Severn Trent

“At Severn Trent we want our website to be accessible for all our customers which is why we implemented the Recite Me toolbar to help achieve this.” “In February alone, we had nearly 200,000 pages viewed with the Recite Me toolbar activated. This ranged from customers translating the website into their chosen language and using tools such as the playback tool to read the content out to them.”

Karl Beal,

Build & Customer Automation Specialist, Severn Trent

“Hovertravel’s aim, through its accessibility initiative HoverCare, is to provide hovercraft travel for all and with our online bookings varying between 50% and 70% of all bookings, it is essential that our technology is fully inclusive. Our research revealed that while there were several systems which provided the bare minimum of tools, it was Recite Me which demonstrated a full understanding of the challenges faced by some customers and who had developed a suite of customisable options to suit the widest variety of abilities.”

Mark Carter

Head of IT at Hovertravel

“Hovertravel’s aim, through its accessibility initiative HoverCare, is to provide hovercraft travel for all and with our online bookings varying between 50% and 70% of all bookings, it is essential that our technology is fully inclusive. Our research revealed that while there were several systems which provided the bare minimum of tools, it was Recite Me which demonstrated a full understanding of the challenges faced by some customers and who had developed a suite of customisable options to suit the widest variety of abilities.”

Mark Carter

Head of IT at Hovertravel

“As a city council being able to provide an inclusive online experience is an essential part of our Council Plan and Digital Strategy. Providing an inclusive experience is key to building trust with our communities and ensuring we can support and serve as many people as possible. Providing an inclusive experience is key to supporting our approach to equality and empowering our citizens to be able to engage and control the services they access.”

William Costello

Head of Digital Strategy and Business Transformation, Liverpool City Council

“As a city council being able to provide an inclusive online experience is an essential part of our Council Plan and Digital Strategy. Providing an inclusive experience is key to building trust with our communities and ensuring we can support and serve as many people as possible. Providing an inclusive experience is key to supporting our approach to equality and empowering our citizens to be able to engage and control the services they access.”

William Costello

Head of Digital Strategy and Business Transformation, Liverpool City Council

"Our Information Technology department all said that we know enough about web programming that, if we really wanted to, we could have built a version of the Recite Me software. But the fact is, even if we did that, it would take us months and probably wouldn’t be half as good. We knew that we needed to make things accessible and this was a quick and comprehensive way of doing that. That really is the unique selling point of this software. The competitors were okay, but Recite Me is arguably a better product and was quick and easy to install. "

Richard Price

IT Manager, Yorkshire Ambulance Service

"Our Information Technology department all said that we know enough about web programming that, if we really wanted to, we could have built a version of the Recite Me software. But the fact is, even if we did that, it would take us months and probably wouldn’t be half as good. We knew that we needed to make things accessible and this was a quick and comprehensive way of doing that. That really is the unique selling point of this software. The competitors were okay, but Recite Me is arguably a better product and was quick and easy to install. "

Richard Price

IT Manager, Yorkshire Ambulance Service

“We really want to meet the needs of the people who live and work in Preston, and we believe the tools Recite me offer helps us achieve this. Recite Me helps us by making our website and content accessible for all and with Preston such a diverse community it allows the website to be viewed in over 100 languages, making it easier than ever to engage with the Council.”

Ian Heslop

Digital and Web Manager, Preston City Council

“We really want to meet the needs of the people who live and work in Preston, and we believe the tools Recite me offer helps us achieve this. Recite Me helps us by making our website and content accessible for all and with Preston such a diverse community it allows the website to be viewed in over 100 languages, making it easier than ever to engage with the Council.”

Ian Heslop

Digital and Web Manager, Preston City Council

Webmaster

Why Should Digital Inclusion be a Priority for Webmasters?

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Book a Demo

Webmaster

Why Should Digital Inclusion be a Priority for Webmasters?

Related content​

Book a Demo

Related content