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Newcastle United FC

Client Case Study
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Newcastle United FC

www.nufc.co.uk

Newcastle United is a well-established Premier League Football Club founded in 1892. The club is the heart of the city with their world-famous supporters - the Toon Army. Local boy Alan Shearer is a Newcastle legend who scored 206 goals for United. He remains the Premier League’s all-time record goal scorer.

A key era for the Toon Army was the 1990’s where Alan Shearer was joined by the likes of Peter Beardsley, David Ginola and Faustino Asprilla. Under Kevin Keegan, Newcastle Untied finished twice as Premier League runners-up entertaining fans across the country and beyond.

nufc Logo
St James' Park

Our Brief

Newcastle United have linked all of their good work in the fields of diversity, inclusion and welfare under “United As One”. As part of this forward-thinking initiative Newcastle United wanted to be able to connect with all of their fans regardless of their disability or where they live.

The easiest way to communicate with people as one inclusive community is through their website. To support people with disabilities, visual impairments or people who speak English as a second language, they needed to provide accessibility tools to allow people to engage with the club. Providing support online will enable more people to explore football fixtures, club news, important information and be able to purchase tickets online.

Recite Me toolbar solution. Audio, styling, reading, translation icons.

Our Solution

To support “United As One” online Newcastle United introduced Recite Me onto their website at the start of the 2019/20 Premier League season. At the click of a button, all of the Newcastle United online content has been made immediately accessible, allowing all fans who may be disabled to easily access club news, fixture dates and buy match tickets and merchandise.

The Recite Me assistive technology software provides fans 4 key groups of supporting features on a clean toolbar.

Screen Reader
Supporting fans to perceive and understand Newcastle United website content by reading aloud text, which can be customised to suit the viewer.

Styling options
Give supporters the ability to change the way the NUFC site looks. Users are able to customise the websites colour scheme as well as the texts, font style, size, colour and spacing.

Reading support
To simplify and support reading the Recite Me toolbar provides five main features; ruler, screen mask, magnifier, margins, and a dictionary.

Translation
With fans from around the world translation is a key feature for Newcastle United. The Recite Me assistive toolbar translates on demand all web content into over 100 languages, including 35 text to speech voices.

Client Testimonial

"We are delighted to have launched Recite Me on our club website. Our collective aim at Newcastle United is to create a culture as varied as that of the great city we are honoured to represent. This toolbar is a tremendous step forward in ensuring that people can access news and information about our club more easily which will undoubtedly increase our reach and engagement. "

Lucy Oliver, Head of Inclusion, Newcastle United Football Club