Boots is among the first batch of retailers to provide an inclusive online shopping experience. Being the first UK retailer to offer Recite Me technology on its online store, to support more than 13 million people in the UK who face barriers when navigating a website.
The Recite Me assistive technology on the Boots website offers a range of toolbar features such as screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages. These features give control to website visitors to manage how they view and interact with content to suit their individual needs.