By integrating the Recite Me Assistive Toolbar, Woburn Safari Park has made it easier for all visitors, regardless of their abilities, to independently explore information and book tickets online. This enhanced user experience has led to a noticeable drop in support requests, allowing staff to focus on delivering exceptional service and enriching the visitor experience.
Embedding Accessibility Into Its Core
Woburn Safari Park is committed to inclusivity, embedding accessibility into every aspect of its operations. From communication boards to SEN-friendly workshops and British Sign Language boards, the park continually strives to create a welcoming environment for all visitors, ensuring that everyone, regardless of disability, can fully enjoy their visit.
“We are dedicated to creating a seamless journey for our safari visitors. From the moment someone lands on our website to the day they explore our park.”
Natasha Kyle, Head of Education & Customer Liaison, Woburn Safari Park
Enhancing Accessibility for Woburn Safari Park Visitors with the Recite Me Toolbar
By integrating the Recite Me Toolbar into its website, Woburn Safari Park has removed barriers for visitors with disabilities, visual impairments, and those who speak English as a second language. This approach gives people more choice and control over how they engage with Woburn Safari Park.
In the past 12 months alone, over 13,900 unique users have accessed more than 42,000 pages using the Recite Me toolbar. With visitors from around the world, the translation feature has proved invaluable, offering support in languages such as Albanian, Arabic, and Greek.
A Noticeable Drop in Support Requests
Since implementing the Recite Me toolbar, Woburn Safari Park has seen a significant decrease in digital accessibility-related support requests. Visitors can now find essential information independently, reducing the need for direct assistance and freeing up staff to focus on enhancing in-person experiences.
“The Recite Me toolbar has helped us to prioritise supporting our visitors in a way that works for their individual needs. This has led to fewer digital accessibility barriers faced by our website visitors. Easing pressure on support teams.”
Abigail Crowley, Leisure Marketing Manager, Woburn Safari Park
Ready to Transform Your Website?
Woburn Safari Park’s success shows how assistive technology can make a real difference in creating a more inclusive digital environment for your customers. By adding tools like Recite Me, your organisation can create a seamless user experience.
Are you interested in creating an inclusive online experience for all your customers? Reach out to Recite Me today to find out how we can support you in creating an environment where all visitors are valued and welcomed.
Kickstart your accessibility journey with Recite Me
Act today to ensure your website is accessible and compliant with the latest WCAG standards. Get started on your website accessibility strategy by working through the following action points:
- Contact our team for more advice about WCAG standards and Accessibility best practices.
- Find out more about the Recite Me Web Accessibility Checker.
- Schedule a free demonstration to learn how our technology can help you.
- Run a free scan of your website for WCAG 2.1 AA compliance.
- Try our assistive toolbar on your website.
