Construction
The Construction Sector Need to Be Digitally Inclusive to Support Website Visitors
A recent article by Forbes Magazine identified customer demand for personalisation as one of the key trends driving the industrial sector. Great products and services are no longer enough.
Nearly one in five people have some form of disability that could affect their capacity to access information online. 70% of people with access needs click away from a website they find difficult to use. Making construction websites accessible is an excellent way to attract customers.
Construction Organisations Leading the Way with Online Accessibility
Why you Should Provide Online Support in the Construction Sector
Increased Revenue
1 in every 5 people has a physical, visual, auditory, cognitive, or neurological disability. So if your website isn’t accessible, you’re missing out on 20% of the market share.
Employer of Choice
Being inclusive sets you apart as an employer of choice. Higher staff satisfaction scores and reduced turnover rates will increase the pool of candidates who want to interview, work, and stay with you.
Enhanced Brand Image
Welcoming people with varied disabilities and access needs promotes your commitment to inclusion and sets you apart from the competition.
Sir Robert McAlpine
"Our ambition, as we proudly build Britain’s future heritage, is to be the best place to work and the best builder in the UK. That means having a company that represents the people of Britain, without exception. I am proud to deliver this inclusive project as it represents the values of, not only the business but my own dedication to ensuring we hire great talent from diverse backgrounds and abilities."
Nadeem Mirza
Sir Robert McAlpine
Head of Resourcing & Talent Acquisition
Read More About Web Accessibility in the Industrial Sector
Find out some interesting stats demonstrating the importance of online inclusion, why web accessibility is not only important to draw in customers, but also the best staff and what organisations in the construction sectors are already doing to boost digital inclusion.
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