Best Western Hotels (BWH) Great Britain launched Recite Me assistive technology on www.bestwestern.co.uk to provide an inclusive digital experience to customers online.
With over 4,000 hotels in over 80 countries worldwide, Best Western Group is committed to providing quality services from the moment someone lands on their website all the way through to check out.
The tools enable users to read text aloud and customise the appearance of website pages by adjusting the colour, font type, and size. Additional aids, like a ruler and screen mask, further enhance reading ease.
To support their wider accessibility mission, BWH has prioritised equipping many of its hotels with disabled facilities and accessibility throughout their buildings, this includes walk-in showers, sufficient space for wheelchairs, ground-floor bedrooms and much more. Go to Accessible Hotel Rooms with Disabled Facilities at Best Western for more information.
Chris Bowling, Head of Digital Marketing and E-Commerce, at Best Western Hotel Group, commented,
“At BWH Hotel Group Great Britain we are committed to making travel accessible to everyone. Recite Me supports guests in finding and booking independently owned hotels across Great Britain.
To aid Recite Me, we have also added extra functionality to our website. This allows guests to be able to filter hotels by specific accessibility features making finding the perfect hotel even simpler.”
To learn more about the Recite Me toolbar and how it can help you create an inclusive digital experience please contact the team or book a demo of our Assistive Toolbar.
Want to Get Started with Digital Inclusion?
The following resources are packed full of actionable tips and expert advice for making your digital content more inclusive:
2024 Accessibility Report
Discover how assistive technology is being used to aid inclusive experiences for internet users around the world.
Guide: Online Accessibility in Leisure
Download this free, in-depth guide and discover how you can make your leisure website accessible to all today.
Inclusive Communications Quick Guide
Download our guide to learn how you provide inclusive communications across your digital channels.
