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YOUR JOB ROLE

Accessibility for Marketing, Communications & Brand Teams

Marketing and communications teams play a key role in ensuring website accessibility and inclusive digital communication. Ensuring digital content is accessible supports inclusive communication and compliance with recognised accessibility standards such as WCAG.

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Why Digital Accessibility Matters for Marketing & Communications Teams

Marketing and communications teams play a central role in how organisations communicate with the public. From website updates and campaign content to downloadable reports and announcements, these teams are often responsible for publishing the information people rely on every day.

Because of this, accessibility increasingly sits within the responsibilities of marketing, communications and brand teams. Ensuring that content can be read, understood and accessed by everyone is essential for inclusive communication, regulatory compliance and protecting organisational reputation.

Recite Me supports marketing and communications teams by helping organisations identify accessibility issues, improve the accessibility of digital content and provide tools that allow users to customise how they experience information online.

Does Website Accessibility Affect Your Marketing Responsibilities?

Accessibility often becomes part of the responsibilities of marketing and communications teams without being formally labelled as such.

Accessibility may affect your role if you are responsible for:

  • Manage or update website content
  • Publish reports, brochures or policy documents as PDFs
  • Manage digital campaigns and online communications
  • Maintain accessibility statements
  • Support inclusive communication across digital channels
  • Respond to feedback or complaints about website usability

If your role involves publishing digital content, accessibility is likely already part of your responsibilities.

Why It Matters

Six Reasons Digital Accessibility Matters for Marketing & Communications Teams

Reach a Wider Audience

Around 1 in 5 people in the UK live with a disability. If digital content is not accessible, organisations may unintentionally exclude a significant portion of their potential audience. Accessible websites and documents ensure that more people can engage with your content and services.

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Improve SEO Performance

Many accessibility best practices align closely with search engine optimisation (SEO). Clear page structure, descriptive links, image alt text and readable content all contribute to both improved accessibility and stronger search engine visibility.

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Strengthen Brand Reputation

Accessible communication demonstrates that an organisation values inclusion and equal access. Brands that prioritise accessibility build stronger trust with their audiences and reinforce their commitment to responsible communication.

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Reduce Complaint Risk

Inaccessible websites and documents can lead to complaints from users who are unable to access important information. Ensuring accessibility helps reduce barriers and demonstrates proactive responsibility.

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Improve User Experience

Accessibility improvements often enhance usability for everyone. Clear navigation, readable content and structured information make websites easier to use for all visitors, not just those using assistive technologies.

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Support Inclusive Communication

Marketing teams are responsible for ensuring that campaigns, reports and public messaging are accessible to the widest possible audience. Accessible content ensures that everyone can engage with your organisation’s communications.

Our Solutions

How Recite Me Helps Marketing Teams Improve Digital Accessibility

Recite Me provides accessibility technology and services that help marketing teams identify barriers, improve inclusive communication and support accessible publishing across websites and documents.

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Accessibility Checker – Identify Accessibility Barriers

The Recite Me Accessibility Checker scans websites to identify accessibility issues and highlight areas where content may not meet recognised accessibility standards such as WCAG.

For marketing teams, this provides visibility into accessibility barriers across website content, helping teams understand where users may struggle to access information and where improvements may be needed.

Impact for marketing teams:

  • Identify accessibility issues affecting campaigns and content
  • Understand how website structure impacts accessibility and SEO
  • Support accessibility reporting and internal governance
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Assistive Toolbar – Improve Inclusive Access to Content

The Recite Me Assistive Toolbar allows website visitors to personalise how they access digital content.

Users can adjust text size, colours, spacing and contrast, translate content into multiple languages and use reading support tools to help them access information more easily.

Impact for marketing teams:

  • Reach wider and more diverse audiences
  • Improve usability of public-facing communications
  • Support inclusive digital experiences without redesigning content
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PDF Remediation – Make Published Documents Accessible

Marketing and communications teams often publish reports, guides, brochures and policy documents as PDFs.

Recite Me PDF Remediation helps organisations convert these documents into accessible formats that can be used by people relying on assistive technologies.

Impact for marketing teams:

  • Ensure reports and publications are accessible
  • Reduce accessibility complaints linked to documents
  • Improve accessibility of downloadable campaign materials

Accessibility Consultancy – Support Accessible Communication

Alongside technology, Recite Me provides accessibility consultancy and guidance to help organisations improve their digital accessibility practices.

This can include guidance on accessible content publishing, accessibility best practices and supporting organisations in developing long-term accessibility strategies.

Impact for marketing teams:

  • Learn how to publish accessible digital content
  • Improve accessibility of campaigns and communications
  • Strengthen internal understanding of accessibility responsibilities

Download the Accessibility Guide for Marketing Teams

Download our guide designed specifically for marketing and communications professionals.

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Impact on marketing teams

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Common accessibility barriers

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Steps to improve web accessibility

Download the Marketing Accessibility Guide

Supporting Marketing & Communications Teams

Organisations We Work With

Organisations across public and private sectors trust Recite Me to help make their digital communications more accessible. Marketing and communications teams use Recite Me to support inclusive content publishing, improve website usability and reduce accessibility barriers for their audiences.

  • Nicholas Eveleigh,
  • Group Marketing Manager, McGregor Boyall
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  • Ros Barbour,
  • Communications Supervisor, Humberside Fire & Rescue Service

Marketing Accessibility FAQs

Marketing teams are often responsible for publishing digital content, documents and campaigns. This means accessibility frequently sits within their responsibilities alongside digital or IT teams.

Yes. Public-facing PDFs such as reports, guides and policy documents should be accessible so they can be used by people relying on assistive technologies.

Improving accessibility can start with identifying barriers, publishing accessible documents and providing tools that allow users to personalise how they access content.

Yes. Accessible communication demonstrates a commitment to inclusion and ensures that digital content can be accessed by the widest possible audience.

While WCAG compliance is often managed by digital or IT teams, marketing teams frequently publish the content that must meet accessibility standards. Ensuring accessible documents, images and content structure is therefore an important part of accessible communication.