Success Stories
Emergency Services

Scottish Ambulance Service

The Scottish Ambulance Service (SAS) has been running for over 25 years, despatching medical assistance and clinical advice to over 5 million people across Scotland. Their goal is to provide the highest level of care to patients while preserving life and promoting recovery, with their skilled workforce which provides care and compassion to those in need.

Our Brief

The Scottish Ambulance Service aims to utilise its digital platform to provide the resources to assist anyone who needs them Including information on their services such as ambulance support, neonatal care and pediatric care as well as guides to deal with emergencies.

Statistics show that 15% of the population is neurodiverse (ICAEW), so this could impact an individual’s ability to navigate a website barrier-free and that’s why the SAS needed accessibility options online.

Our Solution

Recite Me’s online accessibility and language tools were introduced by the Scottish Ambulance Service website to better serve Scottland’s richly diverse communities.

By simply clicking the tab button, you can access the Recite Me toolbar to help you browse the Scottish Ambulance Service website barrier-free.

The toolbar features which include screen reading functionality, multiple reading aids, and customisable styling options can be used to support those with disabilities, learning difficulties, and visual impairments. The toolbar also boasts a live translation tool with over 100 languages of which 65 can be read aloud.

“The Scottish Ambulance Service is on the frontline of the NHS, despatching immediate medical assistance or clinical advice to over 5 million people across Scotland. As well as helping patients who need support to reach their healthcare appointments and transferring some of Scotland’s most seriously ill patients. It is therefore vital that we are able to communicate and promote all our services to everyone in Scotland, including those who have additional communication needs or do not speak English. The Recite Me functionality on our website gives these users the ability to find out about our services and how they can access them.”