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Scottish Ambulance Service

The Scottish Ambulance Service is on the frontline of the NHS dispatching immediate medical assistance to over 5 million people across Scotland. In 2019, the Scottish Ambulance Service took on the Recite Me toolbar to better serve Scotland’s richly diverse communities.

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See it in Action
Mock-up of the Recite Me toolbar on the Scottish Ambulance Service website.
Mock-up of the Recite Me toolbar on the Scottish Ambulance Service website.

Our Brief

With an aim to utilise its digital platform to provide resources such as ambulance information and support, neonatal care and pediatric care and guides to deal with emergencies. The Scottish Ambulance Service needed to ensure this crucial information was available to all regardless of abilities or language needs.

Our Solution

By incorporating the Recite Me toolbar across its website, the Scottish Ambulance Service offers a selection of assistive tools to support its website visitors online. This includes screen reading functionality, multiple reading aids, and an on-demand live translation tool that boasts over 100 languages, 65 of which are text-to-speech.

In the last 12 months, Scottish Ambulance Service has seen:

2,665

Unique Users

9,174

Page Views

3.44

Pages Viewed Per Session

“It is vital that we can communicate and promote all our services to everyone in Scotland, including those who have additional communication needs or do not speak English. The Recite Me functionality on our website gives these users the ability to find out about our services and how they can access them.”

Mark Bagon,
Mark Bagon, Communications Business Partner, Scottish Ambulance Service

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Providing an inclusive experience online for all, and contact Recite Me to book a demo

Features text-to-speech software that reads content aloud. Translation for over 100 languages. Customise the fonts style, size, colour, and spacing

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Mock-up of the Recite Me toolbar on the Scottish Ambulance Service website.

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