Approximately, 16% of the global population has a disability, roughly 1 in 6 people, live with a disability. While sports are often associated with physical activity, much of the preparation and engagement happens online, especially when signing up to participate or attend events. 

Understanding that their website serves as the primary point of contact for many, British Judo aimed to create an inclusive digital experience. Their goal was to eliminate accessibility barriers, ensuring that disabled individuals could easily engage with the sport and participate in events without limitations.