Success Stories
Retail/E-Commerce

Poundland

Poundland is a British variety store chain with over 800 locations, an online store and employs over 17,000 people.

In 2022, Recite Me and Poundland started working together to help close the disability employment gap, ensuring that everyone regardless of abilities could apply for a role at Poundland. A year later, Poundland furthered its commitment to inclusion, taking on Recite Me across its main website to create a barrier-free shopping experience.

Our Brief

Statistics show that the 4.3 million disabled online shoppers who click away from inaccessible websites have a combined spending power of £11.75 billion in the UK (Purple Pound). To support disabled customers and employees online, Poundland aimed to find a solution that provided maximum customisation options for all online visitors.

Our Solution

By incorporating the Recite Me toolbar across its main and careers website, Poundland is offering a customisable digital experience for its one million website visitors every month. Users can choose to use a screen reader, reading aids, styling options, and translation tools to make applying for a role and shopping online easy.