Believing in Accessibility for All
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Client Case Study
FirstRail accesible websites


FirstGroup plc is a leading provider of transport services in the UK and North America. They create solutions that reduce complexity, making travel smoother and life easier. With £7.8 billion in revenue and around 100,000 employees, they transported 2.1 billion passengers in 2019.

first group logo
South Western Railway train

Our Brief

FirstRail prides itself on being a company that goes the extra mile to maintain communication and quality of service. Studies show that 1 in 5 people have impairments that make accessing online information challenging and excluding 20% of the population is not something that the FirstRail team were prepared to accept. Therefore, needing a solution to help people on their website with an inclusive experience.

Recite Me toolbar solution. Audio, styling, reading, translation icons.

Our Solution

Part of their commitment to providing the best possible online experience includes the additional layer of inclusive software across their websites. By providing Recite Me accessibility and language support, FirstRail has supported over 19,200 people to read and understand the content on their Great Western Railway, South Western Railway and Avanti West Coast websites during 2020.

The toolbar includes an enhanced screen reader, fully customisable styling features, reading aids, and translation tools, meaning web pages can now be consumed in a way that is personalised and tailor-made to each unique website visitor.

Client Testimonial

"“We chose to install the Recite Me assistive toolbar to make our website not simply accessible, but to be truly inclusive to all. Accessing the internet can be a challenge for some key customer groups. This includes customers who may have decreased vision, struggle with literacy, are autistic, speak and/or read English as a second language, suffer from attention disorders, have a learning difficulty, or are affected by physical disabilities. It is a pleasure to work with a specialist provider like Recite Me who takes great care to understand customer needs. We are proud to be a digitally inclusive company that values each and every online visitor” "

Subhash Mishra, Head of Digital Strategy, FirstRail