As the recruitment industry evolves, there’s a growing emphasis on diversity, equity, and inclusion (DE&I), driven by research that shows diverse teams perform better, alongside rising societal expectations and stricter compliance standards.

McGregor Boyall recognised this shift and wanted to ensure their digital platforms aligned with their values. They aimed to create a more inclusive online experience to better support neurodiverse users, individuals with disabilities, and those for whom English is not a first language, without compromising usability for others.