Birmingham County FA has put accessibility at the forefront of their game with the implementation of Recite Me assistive tools on their website.
In doing so, diversity and inclusion needs are being met and many communities in the past who may have found it difficult to engage with Birmingham FA can now do so with ease.
Birmingham County FA is the not-for-profit governing body for football in Birmingham, that aims to ensure that no matter who you are or how you identify that they will support and guide you every step of the way. By implementing Recite Me assistive technology those with additional needs can interact with their local county FA.
We caught up with Kevin Shoemake, Chief Executive of Birmingham Country Football Association to discuss what this partnership has meant for the FA. “We are conscious that we live in a digital world where most people interact online.
“The world wide web is a fantastic tool but it creates its own challenges when customers are trying to read and understand our online content due to disabilities, learning difficulties, visual impairments or if people speak English as a second language.
“Launching this fantastic tool will make it so much easier and more comfortable for many participants who require information or support via our website for them to be able to better access and find the content they desire in a format that suits their individual needs. “
14.1 million people in the UK have a disability that may affect their ability to read and understand online information. In the past 12, months over 25 million web pages have been made accessible with the Recite Me toolbar as we take the steps necessary to ensure an inclusive digital world.
Kevin continued, “The unique software, which is integrated into our website, enhances the user experience by allowing them to adjust elements of the web page including text, graphics, colour, language, and navigation.”