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West Devon is a local government district and borough in Devon, England. Towns in the district include Chagford, Okehampton, Princetown, and Tavistock, where the council is based. The district was formed on 1 April 1974 and serves a population of around 55,000 people.
The easy answer is that web accessibility is now such an important consideration that you simply cannot afford for your website not to be accessible. But, of course, there is more to it than that… We’ve come a long way since the early days when US astronomer Clifford Stoll submitted an article entitled “The Internet? Bah!” into a Newsweek publication, boldly predicting that the internet was no more than a passing fad. Obviously, he couldn’t have been more wrong, and today the internet is an incredibly important tool and a more valuable source of information than ever - and it’s not going anywhere! Just like the internet itself, accessibility is by no means a passing fad. So if you commit to having a website for your business at all, then why not make it fully inclusive and accessible, rather than alienating groups of users and consumers? In an age where the entire world is embracing diversity and fighting for equality, the phrase ‘be kind’ seems to get bounced around on an ever-increasing basis. So we urge you to be kind to your website users and adapt to meet the needs of those who suffer from a range of disabilities including: Visual impairments Deafblindness Colour blindness Dyslexia Hyperlexia Dyspraxia ADHD Speaking English as a second language Epilepsy Mobility and physical impairments Key Reasons to Ensure Your Website Is Accessible 1. Revenue: Making your website accessible to all consumers is the smart thing to do. The business case for accessibility varies based on the type of organisation, but particularly in the case of commercial companies, justification is required before resources can be allocated towards it. At Recite Me, we are confident that the benefits outweigh the effort and costs, and a recent research study of Fortune 100 companies discovered that having a robust online diversion and inclusion policy is a common denominator among high performing businesses. Plus, there is an abundance of information and statistics that rebut the argument that return on investment is too difficult to measure in order to warrant the outlay required: The total disposable income of the US working-age population with disabilities is $490 billion The online spending power of people with access needs in the UK is £24.8 billion. 86% of users with access needs would spend more if there were fewer barriers. 83% of people with access needs limit their shopping to sites that they know are accessible. 71% of users leave a site that they find hard to use. Ultimately, users will click away from inaccessible websites and spend their money elsewhere. So there is a clear case that making a business accessible online as well as in-person should lead to an increase in profits. Despite this, fewer than 10% of businesses have a targeted plan to access the disability market. 2. Improving User Experience: Making your website accessible to all consumers is the right thing to do. It is a commonly agreed principle that everyone should have access to information online. Microsoft’s application guide for developers specifically states that designing inclusive software results in improved usability and customer satisfaction, and this is something that the team at Recite Me can verify from experience. The inventor of the World Wide Web, Sir Tim Berners-Lee, believes that the internet should empower all members of society by making information accessible to everyone. “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect…The Web is fundamentally designed to work for all people, whatever their hardware, software, language, location, or ability.” Sir Tim Berners-Lee Inclusivity online becomes increasingly relevant when you consider that: Approximately one in every hundred people worldwide has a learning difficulties that can make accessing information online difficult. At least one billion people worldwide have a recognised disability that can make accessing information online difficult. 20% of the UK population and 25% of the US population live with a disability. One in ten people in the UK doesn’t speak English as their first language. More than one in five people living in America speak a language other than English at home. 3. Compliance & Legalities: Making your website accessible to all consumers is a thing you must do. Nowadays, it is expected by law that businesses and service providers do not treat disabled people less favourably. So in order to avoid lawsuits, companies are required to adhere to national and international standards and guidelines. A few examples are as follows: In the UK - The Equality Act of 2010 states that all UK service providers must consider ‘reasonable adjustments’ for disabled people. Furthermore, the final deadline for all public sector bodies to meet the new accessibility regulations for public sector websites and applications is set for 23 September 2020, with further regulations for private sector compliance expected to follow in due course. In the USA - Web accessibility regulations are covered under various federal laws including The American Disabilities Act (ADA), which requires that companies make accommodations for disabled users with specific regard to web accessibility. In Norway – It is illegal for commercial websites not to provide equal access for people with disabilities, and fines are issued to companies that do not comply. In the European Union – The European Accessibility Act requires that all businesses operating in the e-commerce sector meet minimum accessibility requirements. Worldwide – The World Content Accessibility Guidelines (WCAG) have been developed to provide a set of core principles and minimum standards to meet the needs of consumers internationally. These guidelines define how content should be made more accessible to those with disabilities, and are the premium standards that should be adopted by organisations globally. Despite the increase in accessibility guidelines and legislation in recent years, companies around the world are still failing to meet minimum requirements: In 2019, an evaluation by WebAIM concluded that 97.8% of homepages failed to comply with the Web Content Accessibility Guidelines (WCAG). 70% of websites in the USA have critical accessibility issues, and web accessibility lawsuits hit a record number in 2019 with 11,053 cases being filed through the federal court. A particularly landmark case was the victory of Guillermo Robles, a blind man who successfully sued Dominos after he was unable to order food on the company’s website. With this in mind, it is essential that all businesses including commercial companies, educational institutions, non-profit organisations, and governmental bodies are aware of the national and international guidelines that apply to them. Particular attention should be given to developing a thorough understanding of the Web Content Accessibility Guidelines (WCAG) and ensuring compliance. Ready to Embrace Accessibility? You should be! Aside from the financial, ethical, and legal advantages, there’s also a significant feel-good factor associated with inclusivity that boosts morale across an organisation. If you would like to book a demo of the Recite Me assistive toolbar to help you towards your inclusivity goals and optimise your business for success, please feel free to contact our team. Installations of the Recite Me toolbar onto third party websites supported millions of web users in 2019: Over 4.5 million launches of the Recite Me toolbar Over 21.5 million accessibility toolbar features used Over 9 million website translations in over 100 languages Nearly 10 million pieces of content read aloud in 35 languages Over 1.4 million styling customisations 2,600 audio files downloaded Try it for Free! It is vital, especially in the current climate, that information can be understood by everyone, and the demand for accessible and inclusive websites has never been greater. Put simply, service providers and consumers alike must go online more than ever before to conduct their daily business and transactions. Throughout the current pandemic, Recite Me is offering to host a free accessible and inclusive landing page for any business, allowing you to share COVID-19 related messages with your staff and customers.
The Recite Me website assistive technology toolbar has been given an update to support users around the world, helping them access websites in a way that works best for them. With the latest update from Recite Me, Word by Word highlighting improves the connection between voice support and word identification in over 35 languages. Creating a text highlighting feature allows people to follow words on the screen much more easily, allowing them to focus and stop being distracted by other content on the page. A user of the Recite Me accessibility and language support toolbar will also now be able to choose between a male and female voice in the following languages; Danish, Dutch, English (Australian), English (GB), English (USA), French, German, Icelandic, Italian, Japanese, Polish, Portuguese, Russian and Spanish. As part of this software update, users can also control the reading speed of the text. These new features allow the user to create a completely customisable text to speech experience. The support toolbar has also undergone a redesign for 2020. A simple modern, universal flat design that most people will recognize with vibrant bold colours to stand out as a functional website tool. Recite Me Updates • Word by word highlighting • Male or female voice options • Reading speed • Toolbar redesign "We're super excited to be launching this fantastic new update to the Recite Me service. The new changes will allow our customers to engage with digital content in an even more personalised way, offering an enhanced experience across our entire user base. “The latest update also contains features that our users have specifically requested so it's great to be able to offer this back to our community." Ross Linnett, CEO and Founder of Recite Me This latest update will continue to benefit millions of people who currently miss out on online and mobile content; Recite works across all devices, giving everyone the opportunity to use the internet the way it is intended.
Awin is proud to announce the implementation of cloud-based web accessibility assistive toolbar solution Recite Me across their North American websites. Approximately 61 million (26%) adults in the United States live with a disability and they can often face barriers when visiting inaccessible websites. With COVID-19 transitioning the majority of individuals around the world to a digital living environment - whether that be for work, school, socializing or spending – it’s become more important than ever for companies to ease any barriers their website users may face as our lives became further dependent upon the worldwide web. Awin was thrilled to discover Recite Me’s award-winning innovative assistive technology in its search to make Awin.com more accessible and inclusive, solving many challenges faced by those who have a disability, learning difficulties, visual impairments or people who speak English as a second language Visitors on Awin’s US and Canadian websites can activate the accessibility support via the orange ‘Accessibility Tools’ button in the upper right-hand corner. This easy to use software includes text-to-speech functionality (including 35 text-to-speech voices), fully customizable styling options, reading aids and a translation tool with over 100 languages, and more. Furthermore, Recite Me works across all device types, enabling all website visitors to read and understand content, features and functionality awin.com provides. Alexandra Forsch, President of Awin US says: “At Awin, diversity and inclusion is not an initiative but core to who we are as a company and how we run our business operations. Recite Me allows us to ensure an inclusive online environment and positive user experience for all of our partners and employees visiting Awin.com. We couldn’t be more thrilled to provide this tool for their website usage.” Ross Linnett, CEO & Founder of Recite Me commented, “Being able to make your website welcoming and easy to use for all customers is key to creating the perfect online experience. Recite Me is proud to partner with AWIN US to lead the way in driving accessible and unbeatable online shopping experiences for 1 in 4 people in the US with disabilities, learning difficulties, visual impairments or people who speak English as a second language. “ Awin and ShareASale hope partners consider Recite Me’s innovative assistive technology solution as part of their larger inclusion and diversity efforts. Recite Me are thrilled to offer Awin clients an exclusive discount now through September 30. To learn more about Recite Me and how to implement this technology on your website today, please complete Awin’s partner form here.
With twenty years of experience, our network offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth. Along with our partner network ShareASale, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,000 employees, 205,000 contributing publishers and 14,600 advertisers. Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated $12.2 billion in revenue for its advertisers and $901 million for its publishers in the last financial year.
Did you know that the deafblind community represents approximately 2% of the world’s population? Deafblindness is often referred to as ‘dual sensory loss’ or ‘dual sensory impairment’, and is defined by Deafblindness UK as “the loss of sight and hearing to the point where your communication, mobility, and ability to access information are impacted”. Included in this are progressive sight and hearing losses over time. This makes the condition more prevalent in the older population, as this is when hearing and eyesight will naturally decrease. However, deafblindness is prevalent across all age groups - although in many cases it goes undetected. “Combined sight and hearing loss affects around 400,000 people in the UK, but many people don’t realise that they’re suffering and just struggle on.” Simon Moore, Director of Operations at Deafblindness UK How Deafblindness Affects Everyday Life Having hearing and visual impairments make everyday tasks more challenging. In the physical world, deafblind people struggle with a whole range of problems that most of us would not even stop to consider, such as following signage directions, reading menus, or having a conversation in a noisy environment. In the online world, there are even more barriers as there is no human presence, and therefore nobody to ask for clarification or explanations when there is information that users can’t read or understand. The information is simply either accessible, or it’s not. The scope of issues encountered by deafblind web users is varied. For example, a person with decreased vision may struggle with certain fonts or text sizes, whereas someone who is colour blind will have problems reading text due to poor colour contrast with the background. This is why accommodating for a broad spectrum of accessibility needs online is so important, and why the Recite Me assistive toolbar is such a valuable tool. Deafblind Accessibility & Inclusion Online At Recite Me, we believe that people with visual impairments should have the ability to customise a website and view the content in whatever way works best for them, and there are many reasons for companies to accommodate this requirement. One is simply the moral principle that it’s the right thing to do, as everyone should have the opportunity to be able to access online content. This has become increasingly important in recent months, as with social isolation at an all-time high due to Covid-19, concerns have been raised that deafblind consumers could become doubly isolated if they are unable to access all of the information they need online. There are, of course, multiple business benefits of online inclusion too, such as enhancing brand image, extending market reach, and driving innovation. “Many organisations are waking up to the fact that embracing accessibility leads to multiple benefits – strengthening brand presence, improving customer experience and colleague productivity.” Paul Smyth, Head of Digital Accessibility, Barclays In addition to the ethical and corporate arguments for being inclusive of the deafblind community, there are various legal requirements too, as it is expected by law that businesses and service providers do not treat disabled people less favourably. Companies that are leading the way with innovations that promote inclusivity for the deafblind include: Apple – In its latest update for ios14, Apple appears to have focused on aspects that are important to those who are deafblind. New features include a ‘back tap’ function for easier access to favourite shortcuts, and sound detection software to alert users to ambient noise like fire alarms. Improvements have also been made to existing features for voice control, headphone accommodations, magnification options, and sign language recognition. Barclays Bank – The Barclays mobile banking app has been designed with deafblind accessibility in mind and includes features like inverting screen colours and voiceover technology to make information easier to access, along with fingerprint and face recognition for easier access to the app in general. Users can also chat face-to-face using the video banking service whenever they have the app open. Google - Google’s latest update includes contrast minimums that are important for those who are colour blind or have decreased vision. Improvements to the autocomplete feature makes writing and typing easier too. How to be Deafblind Friendly in 2020 So how can you make your website more accessible to the deafblind community? After all, not many organisations have the resource and development budgets of the giants mentioned above to custom-build platforms and apps. We encourage all businesses to think about how people with sight and hearing loss interact with their company and consider what adjustments can be made to make their lives easier. Bear in mind that the potential rewards could be significant. In a recent survey, the Click-Away Pound Survey discovered that: ● 71% of users leave a site that they find hard to use. ● For 81% of users, ease of use is more important than price. ● £17.1 billion was spent by consumers in 2019 on sites that were easier to use (up from £11.75 billion in the 2016 survey). One of the simplest and most efficient ways to optimise your online presence for diversity and inclusion is to install an accessibility feature like the Recite Me toolbar. Recite Me is a cloud-based web accessibility solution that allows users to customise the way they consume a website. For deafblind users, this includes several features that allow content to be perceived either through sound or by enhanced visual means. Users can: ● Utilise the text-only function to reposition text on a screen. ● Adjust the font, size, colour, and spacing of the text. ● Use the screen mask and on-screen ruler to hold their place on a page. ● Have text read aloud in over 40 different text-to-speech languages ● Choose the colour contrast between text and background. The Next Steps We recommend all companies check to make sure they are abiding by the core principles and minimum requirements set out in the Web Content Accessibility Guidelines (WCAG 2.1), the principles of which apply to all businesses and organisations globally. For further details on best practices for deafblind inclusion specifically, and for more information about the Recite Me assistive toolbar, please contact our team or book a demo.
Disability Rights Florida was founded in 1977 as the state’s designated Protection and Advocacy (P&A) system for individuals with disabilities. Disability Rights Florida advocates, educates, investigates, and litigates to protect and advance the rights, dignity, equal opportunities, self-determination and choices for all people with disabilities.
To enable parents, carers, and professionals to access online content without any barriers, Witherslack Group is proud to announce a new accessibility and language feature on its websites. Witherslack Group provides specialist education and care for children and young people with social, emotional and mental health needs, communication difficulties, ADHD and complex learning needs. The Group’s focus on support, care and acceptance allows each young person to develop as an independent individual, equipped with the knowledge, experience and life skills to look to the future with increased confidence and aspiration The Group and school websites have integrated Recite Me, a web accessibility toolbar that allows all visitors to customise the site in a way that works best for them. Greg Deak, Marketing Manager of Witherslack Group commented, “As the leading provider of specialist education and care, we’re continually working to find new ways to enable parents, carers and professionals to access our online content. Our new partnership with Recite Me will provide new accessibility options to enable more people to access our information, advice, and support.” People with disabilities, learning difficulties, visual impairments or people who speak English as a second language will be able to use a wide range of features to support their visit, including, text to speech reader, fully customisable styling tools, reading support features and a translation function with over 100 languages, including 35 text to speech voices Ross Linnett, Recite Me founder and CEO, added, “Witherslack Group go above and beyond to create life-changing experiences and it is great that we have partnered together to provide a fully inclusive website. Through assistive technology, everyone will be able to access information to support children, young people, and their families.”
Founded in 1996, Witherslack Group provides specialist education and care to children and young people with social, emotional, and mental health needs, communication difficulties, ADHD, and complex learning needs. The Group’s track record of success and sector-leading Ofsted judgments has been achieved through an ethos of high aspiration, placement stability, unique in-school therapy solutions, and inspiring environments.
The Searchologist was founded by Katrina Collier in 2009, initially to teach HR & recruiters social recruiting but it has evolved to inspire all the people who recruit people to treat people better, through facilitation, speaking and The Robot-Proof Recruiter book. Katrina has successfully worked with leading companies around the world and spoken at major HR & recruitment conferences.
When documents are properly designed and written, they are readable for people with disabilities. However, currently, many organisations develop documents with accessibility barriers, rendering a large group unable to properly access information. For public organisations becoming accessible is not a choice, but rather amended in the law (EU Directive: EN 301 549). The directive dictates that they must become accessible by September 23rd, 2020. For private organisations it is a question of whether or not you want to be visible and reachable for everyone or only a limited group of people. A benefit to society Making documents accessible benefits individuals and businesses - but also society as a whole. International web standards, such as the WCAG 2.1 developed by the W3C organisation, specifies the level of compliance required before a document can be considered accessible enough. The legal aspect of accessibility conformance provides a rather convincing stimulus to make sure that documents are compliant according to the WCAG 2.1 guidelines. However, there are far more reasons to comply. It may feel somewhat tedious to recreate the workflow for how your organization creates documents. Especially if you feel like that the only reason for doing it, is a directive forcing you to comply. But there is a very clear rationale and it may make you feel better about complying than following a directive does. And that is the importance of understanding the magnitude of people that you will be including and thereby enabling to access your documents. Why you should become compliant Digital inclusion and web accessibility mean understanding the relationship between the way people function in society and making sure everybody gets the same opportunity to participate. By recognizing the different needs of those who require accessibility tools, you gain a greater understanding of the sheer scope of the affected users and why accessibility is important. A large percentage of the population falls into the group that requires assistive technology, such as screen readers, to use the Internet and/or read documents. Being dependent on a screen reader can make it particularly difficult to carry out ordinary tasks such as checking digital documents or fill in an online contact form. That is why, mandatory, or not, all documents and PDFs should be made web accessible. Furthermore, if you shift your perspective from social value to literal value, consider that if your organization is not properly compliant and accessible, you effectively exclude up to 20% of your target group. This quite literally means that one-fifth of the population (worldwide, that is 1 billion people) can not effectively read your documents. Today the majority of communication has transitioned into a digital format and most organisations do not think about the barriers this entails. It is imperative that accessibility is implemented into everything you do, but especially in outbound communication and documents. Even if it seems like a minor issue to make the fonts slightly larger or the colours more easily distinguishable – these improvements can mean the world to some people because the changes empower them to go about their day without requiring outside assistance. Kim Erbo Christensen Country Manager UK Dania Software E-mail: firstname.lastname@example.org Telephone: +44 203 630 1566
Recite Me discusses the return of the Premier League, boosting Mental Health, Peoples Hopes, and how to support disabled fans online. Read more.
Many UK retail stores reopened on Monday 15th June following the relaxation of Covid-19 restrictions. While this is likely to bring a much-needed boost to the UK retail economy, it also provides a unique opportunity to examine how the limitations imposed by global lockdowns have affected the already changing landscape of buyer behavior in the retail sector, how website accessibility can affect consumer spending, and what steps companies should be taking to adjust for this in their strategies to maximise market share and profits. Changing Buyer Behaviors Even before the Covid-19 pandemic, retailers were already seeing a significant shift in spending patterns, with continuous growth in the online shopping market year on year: In 2018, the market penetration rate of digital consumers worldwide was already 47.3%. The sector is growing so rapidly that the global online shopping market size was already predicted to hit 4 trillion in 2020. According to a study by Invesp, the USA and the UK are the countries with the highest average e-commerce revenue per shopper, at $1,804 and $1,629 per person per annum respectively. The British Retail Consortium expects that over half of all UK retail sales will be online within 10 years. The USA is expected to have 300 million online shoppers by 2023. To put that into perspective, that’s 91% of the entire population! The Impacts of Covid-19 The restriction of access to ‘brick and mortar’ retail shops during the Covid-19 pandemic undoubtedly pushed more shoppers online. In response, companies have been trying to adapt to changes and present solutions to support their customers’ needs. What has become clear, however, is that the pandemic simply acted as a catalyst for the already prevalent shift towards shopping online. So retailers that want to hold onto their market share and keep consumers buying need to ensure that their e-commerce sites are optimised for user experience. This means taking account of all users, including those with disabilities and accessibility barriers. While this has always been the case in theory, the significant upturn in online shopping habits and the resulting effect on the bottom line for many retailers has highlighted the need for accessibility for all. Essentially, this has changed the priority of accessibility to be something that has to be done, rather than something that should be done. “Website accessibility and usability has been a major issue for many disabled people with access needs for many years and little progress was being made despite the law, guidance, and publicity.” Rick Williams, Click-Away Pound Survey 3 Key Reasons to be Accessible Online Profitability - In 2016, 82% of consumers with accessibility issues said they would spend more if there were fewer barriers. By 2019 this figure had risen to 86%. This may seem like a small percentage, but it equates to billions of pounds nationally, and trillions globally. Even before Covid-19, the Click-Away Pound Survey estimated that UK businesses alone were losing £17 billion per year in revenue due to inaccessible websites. Worldwide, the figure for lost revenue due to accessibility equates to a consumer spending power of £2.25 trillion. This makes the impact on sales, market share, and profit abundantly clear. Optimisation of online sales - In a bid to bolster online operations, retail businesses such as Debenhams, Marks & Spencer, and Arcadia (the owner of Topshop) had already announced plans to close several stores in the year ahead, and as of June, Inditex plans to close between 1,000 and 1,200 Zara stores worldwide. However, to be truly inclusive in the online retail market and optimise the transition from in-store to online sales, brands need to ensure that their websites are accessible to all. Corporate Social Responsibility - Everyone should have the opportunity to access online content and shop for the products they want and need. So put simply, it is the right thing to do to support consumers who are impacted by learning difficulties or are otherwise neurodiverse, visually impaired, speak English as a second language, or are of old age. Plus, the Covid-19 pandemic presents an additional layer to corporate social responsibility considerations. In focusing on online sales and keeping customers away from physical stores, retailers can play their part in reducing possible transmissions and contributing to a potential ‘second wave’ of the virus. Despite these driving factors, studies show that fewer than 10% of businesses have a targeted plan to access the disability market. This needs to change and to accommodate those with differing abilities websites must be accessible. How to Support Shoppers Online Nearly one in five people in the UK have some form of disability that could affect their capacity to access information. Data shows that 70% of people with access needs will click away from an inaccessible website, yet only 8% will contact the site owner to alert them to barriers. This puts the onus on businesses to identify the needs of their online consumers and adapt to meet them. The Recite Me assistive toolbar allows consumers barrier-free access to explore products on a website. It is a cloud-based accessibility and language support toolbar that allows users to fully control the way they use a website based on their individual needs. Features include: A screen reader for easy navigation and focus. Styling options to fully customise text style, size, and spacing, and alter colour contrast for ease of use. Reading aids such as an on-screen ruler and text-only mode. A translation tool with over 100 text languages and 35 text-to-speech voices. The Benefits to Retailers Recite Me can help improve revenue by increasing enquiries and sales conversions. The impact of the Recite Me toolbar can be effectively measured by improvements in sales, and will also provide further useful insights into the buying behaviour of consumers. You needn’t just take our word for it though, as there are many testimonials from happy users who have already successfully integrated our accessibility software onto their sites and are seeing the benefits. “Watford FC aims to make the football environment one that all fans can enjoy. Having introduced many new measures within the retail stores’ environment to ensure we were fully accessible for our disabled customers, it was then time to ensure our online experience was also not only compliant but easy and attractive for all of our visually impaired and blind customers to use. Now fully integrated onto The Hornets shop, the Recite Me accessibility tool has transformed the way we can help customers with any visual impairment to buy from us and get all of the club’s updates and information. Recite Me has been invaluable in helping us achieve this.” Mat Robinson, Head of Retail, Watford FC 1000’s of organisations already use Recite Me to make their websites more accessible for online visitors. To find out more or to book a demo please contact the team.
At the start of the Coronavirus outbreak in the UK, Ross Linnett, CEO of Accessibility software provider Recite Me, pledged to help any organisation make their online coronavirus information accessible and inclusive at no cost for as long as this information remains important. Ten weeks on, this pledge has helped over 22,000 people to read and understand vital online information barrier-free with; Over 55,000 pieces of content ‘read aloud’ by the Recite Me Text-to-Speech engine Over 10,000 pages translated into a different language using real-time translation tools Nearly 7,000 styling changings (including colours, fonts, and sizes) applied to a page Studies show around one-in-five people have some kind of disability, long-term health condition, or situational impairment, which can make accessing online information challenging. Therefore, when information is vital, it is vital to consider the individual needs of these people by ensuring all online information and digital platforms are accessible to them. Over 100 organisations including Public Health Wales, Virgin Money, Network Rail, Volkswagen, RSPCA, and London Luton Airport, have joined the Recite Me Pledge. Clare Armstrong, Head of Passenger Services at London Luton Airport commented, “Joining the Recite Me pledge has enabled us to communicate our COVID19 message to the widest possible audience. Visitors can customise their viewing experience through a screen reader, styling options, reading aids, and a translation function. "This online support allows London Luton Airport’s key messages to be accessed and understood by all, particularly during these difficult and unsettling times. “ Any business can visit the Recite Me website now to find out how the free accessible and inclusive landing page works and how to create their own landing page. Ross Linnett, Recite Me CEO and Founder said: “When information is vital, it is vital that information is accessible and inclusive for all.” “During these uncertain times Recite Me is here to support businesses across the world to create online information related to Coronavirus that is accessible and inclusive for everyone. “Recite Me was a dream to drive change, to make society more inclusive and to enable everyone to explore and share our online world freely. “So, this is our pledge to help everyone in a time of need by helping any business make key information accessible online, free of charge.”