Success Stories
Transport

West Midlands Railway

West Midlands Railway (founded by West Midlands Trains) first fired up its engines back in 2015 and now operates over 400,000 trains that transport nearly 70 million passengers per year. What makes West Midlands Railway (WMR) so special is its consistent push to provide the best service for its valued travellers. WMR works hard to ensure that passengers have a wonderful, high quality customer experience from start to finish every time.

Our Brief

West Midlands Railways is one of the busiest travel operators in the UK. Operating over 1,300 services a day and managing 150 stations in total. In addition, GOV.uk reported that the West Midlands is one of the most ethnically diverse counties in the UK, bursting with cultures from all over the globe. It is crucial that their website can provide information on rail strikes, tickets and timetable changes for all their website visitors, regardless of their background.

Our Solution

With the use of Recite Me’s language and accessibility tools, WMR website visitors are able to read and understand online content in a way that best suits their needs. Around 22% of the United Kingdom’s population live with a disability, so having the Recite Me assistive toolbar ensures a barrier-free experience for as many users as possible. Visitors can fully customise their experience on the WMR website by using the options offered by the accessibility toolbar such as a screen reader, stylistic options, reading assistance, and a translation tool with over 100 languages, including 65 text-to-speech voices.

“West Midlands Trains is very excited to adopt Recite Me on both the West Midlands Railway and London Northwestern Railway websites, including the digital Delay Repay forms to assist customers registering compensation claims. We’re always looking at ways in which we can develop our products and services to ensure they meet the needs of our customers and increase inclusivity. We welcome any feedback customers may have when using the tool. Feedback can be submitted via our Live Feedback form on either of our websites.”