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Lords

Lord’s Cricket Ground (also known as Marylebone) in London is the largest in the UK, with a capacity of 31,100 spectators. In 2020, Lord’s implemented the Recite Me assistive toolbar to address barriers faced by cricket fans online. 

Mock-up of the Recite Me Toolbar being used on the Lord's website.
Mock-up of the Recite Me Toolbar being used on the Lord's website.

Our Brief

With 1.2 million people in London (13.2% of people) living with a disability, ensuring equal access can be challenging. For Lord’s providing barrier-free access to buying tickets, fixtures, and venue information was crucial. Lord’s aimed to find a solution that was simple to implement and provided website visitors with maximum customisation. 

Our Solution

By incorporating the Recite Me toolbar across its website, Lord’s offers an inclusive digital experience for cricket fans. Users can choose to use a screen reader, reading aids, styling options, and translation tools. When cricket season is in full swing, Lord’s see a huge increase in Recite Me toolbar usage to support all online.

In the last 12-months, Lord's has seen:

Unique Users Icon

60,667

Unique Users

Pages viewed icon

189,026

Page Views

Pages viewed per session icon

3.12

Pages Viewed Per Session

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Quotation marks

“It’s very important to us that everyone who wishes to engage with Lord’s and MCC using our digital tools can do so. Sometimes this might be the start of their journey to becoming a lifelong cricket fan. We believe that cricket should be as accessible as possible, to as many people as possible, and with no limitations. We’ll continue to invest in tools, activities, and initiatives that support this belief and enable wider participation among the disabled community.”

Guy Lavender
Chief Executive & Secretary, Marylebone Cricket Club

Mock-up of the Recite Me Toolbar being used on the Lord's website.
Mock-up of the Recite Me Toolbar being used on the Lord's website.

Book a Toolbar Demo

Providing an inclusive experience online for all, contact Recite Me to book a demo

Features text-to-speech software that reads content aloud, a translation tool for over 100 languages, customisable font style, size, colour, and spacing.

Mock-up of the Recite Me Toolbar being used on the Lord's website.

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