First Rail

FirstGroup plc is a leading provider of transport services in the UK and North America. They create solutions that reduce complexity, making travel smoother and life easier. With £7.8 billion in revenue and around 100,000 employees, they transported 2.1 billion passengers in 2019.

Desktop, mobile and tablet with First Rail website using the Recite Me assistive toolbar
First Rail Logo

Our Brief

FirstRail prides itself on being a company that goes the extra mile to maintain communication and quality of service. Studies show that 1 in 5 people have impairments that make accessing online information challenging and excluding 20% of the population is not something that the FirstRail team was prepared to accept. Therefore, needing a solution to help people on their website with an inclusive experience.

Our Solution

Part of their commitment to providing the best possible online experience includes the additional layer of inclusive software across their websites. By providing Recite Me accessibility and language support, FirstRail has supported over 19,200 people to read and understand the content on their websites during 2020.

The toolbar includes an enhanced screen reader, fully customisable styling features, reading aids, and translation tools, meaning web pages can now be consumed in a way that is personalised and tailor-made to each unique website visitor. 

Laptop with First Rail website using the Recite Me assistive toolbar
First Rail Logo
Speech marks icon
Laptop with First Rail website using the Recite Me assistive toolbar
Mobiles with First Rail website using the Recite Me assistive toolbar
Tablet with Preston City Council website using the Recite Me assistive toolbar

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