Believing in Accessibility for All
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Everyone Active

Client Case Study
Everyone Active website with the Recite Me toolbar launched

Everyone Active

Everyone Active is entitled the longest-established leisure operator in the UK, managing over 200 leisure and cultural centres in partnership with more than 60 different local authorities. Their mission is to encourage everyone to participate in at least 30 minutes of moderate physical activity either in a centre or via online training, five times per week. To help achieve their mission, Everyone Active wanted to grant unlimited access to online fitness information and services, by implementing accessibility and language tools.

Everyone Active
Everyone Active gym

Our Brief

Statistics reveal that approximately 15% of the population is neurodiverse which may impact an individual’s ability to read and understand online information. As part of Everyone Active’s commitment to being a fitness provider that goes the extra mile to encourage all to participate in physical activity. They wanted to ensure they broke down the online barriers for those with disabilities, learning difficulties, visual impairments, and for those who speak English as a second language.

Recite Me toolbar solution. Audio, styling, reading, translation icons.

Our Solution

Everyone Active implemented Recite Me assistive technology to ensure accessibility to all. In the past month (August), over 30,000 people have used the Recite Me toolbar on the Everyone Active website to read and understand essential fitness information. Features of the toolbar include translating content into different languages, reading aloud, and styling assistance.

Client Testimonial

"Our name is something we truly believe in. When we say, ‘Everyone Active’, we really do mean everyone. Fitness and activity should be open to all and we are dedicated to removing barriers and making it more accessible wherever we can – whether that’s in our centres or on our website. Working with Recite Me to make our website even more accessible was a win-win decision for everyone. "

Erin Flower, Group Marketing Manager at Everyone Active