Success Stories
Construction

British Land

Leading UK property company, British Land is creating value by focusing on opportunities where they can leverage their competitive strengths in active asset management and development in their two key focus areas – Campuses and Retail fulfilment.

British Land’s campuses combine well-connected, high-quality, and sustainable buildings with an attractive public realm and great amenities. Whereas the British Lands Retail and Fulfillment portfolio is focused on retail parks which complement online growth.

Our Brief

Statistics reveal that the online spending power of those with a disability and their families in the UK is £24.8 Billion (Scope). However, fewer than 10% of businesses have a targeted plan to access this disability market (Purple Tuesday).

To think differently and support those online with accessibility needs, British Land wanted to unlock the power of physical and digital innovations to change lives for those with disabilities. Taking their commitment to diversity and inclusion further, British Land has created a customer advocacy group, ‘Access for All’ that encourages their customers to share their knowledge and ideas to help improve customer experience, with topics such as retail accessibility, what makes an accessible workplace, and digital accessibility.

To take accessibility to the next level British Land was keen to provide a set of tools to support their visitors online.

Our Solution

British Land has implemented Recite Me assistive technology on their website. These accessibility tools enable users to customise their digital experience in a way that best suits them. Features include screen reading functionality, multiple reading aids, customisable styling options, and 65 text-to-speech and styling options.

“We started looking around for accessibility tools and the options that were available to meet British Land’s requirements. The Recite Me tool offered a cost-effective, fast-to-implement solution. The key attraction of this solution was that we did not need to make significant investments in our existing website and intranet platforms to implement this accessibility tool kit. “This is not about disability; this is about taking a responsible approach to making sure that all of our digital content is available to all our customers and employees. We believe that everyone should have equal access to these online resources – barrier-free.”

Ginny Warr

Head of Procurement, British Land

British Land

Our Brief

Our Solution

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British Land

Our Brief

Our Solution

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Book a Demo

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