RECITE ME SECTORS

Accessibility & Inclusion in Travel & Transport

Travel and Transport organisations are key to participating in our increasingly interconnected world.

Whether you are booking flights for a holiday, or checking out your train times for your commute to work, it is vital that individuals of all abilities, backgrounds and needs, can not only physically access transport services but also independently book and research transport.

Support Your Customers by Making Travel & Transport Information Accessible Online

Transport websites receive millions of visitors every day from all over the world, many of whom have a disability, or don’t speak English as a first language. The consumer spending power of people with disabilities and their families is a massive £2.25 trillion worldwide.

53% of disabled travelers need help with the booking process. Providing assistive technology on your transport website will remove online accessibility barriers enabling customers to book their journey hassle-free, and stay up to date with changes and delays.

Why you Should Provide Online Support on Travel & Transport Websites

Overcome Language Barriers

On-page translation and text-to-speech options make websites accessible for tourists who don’t speak or read in English as a first language.

Increased Revenue

Adults with disabilities spend an estimated $17.3 billion on travel every year. If accessibility barriers were eliminated travellers would increase their budget by up to 34%.

Excel in Hospitality

Customer service is paramount in the travel and transport industry. Website accessibility tools demonstrate commitment to exceptional service at every customer contact point.

Let us show you how easy it can be.

Millions of transport webpages made accessible through the use of assistive technology

We are delighted that so many companies are committed to providing inclusive online journeys for the public they serve.

The Recite Me assistive toolbar breaks down online access barriers making it easier to access vital information and advice online. Users can make single or multiple adjustments to a website to create a uniquely customised experience.

UNIQUE USERS

468,517

This is the total number of users who launched the Recite Me toolbar on transport websites.

PAGES VIEWED

2,644,008

This is the total number of pages viewed using the Recite Me toolbar.

INDUSTRY AVERAGE

+101%

Higher than the industry average pages viewed per session.

Download our Travel and Transport Accessibility Guide

Learn why digital barriers are a problem and the types of barriers people face, who needs support online, an overview of our data from the past year and our top inclusion tips for the travel and transport sector.

Customers

See the love!

“So many of us take being able to read a webpage for granted, but for 20% of the population, this may not be as easy due to the digital barriers they face. This could be due to a disability, learning difficulty, visual impairment or simply because they speak English as a second language. “Bne.com.au is now accessible for all and that’s exactly how it should be. Users should not have to pay for expensive software just to access something most of the population receives for free.” Rachel continued, “2023 is the ‘Year of Accessible Tourism in Queensland’. These new tools at bne.com.au will make it far easier for anyone travelling through Brisbane to experience Queensland. This allows us to create a welcoming environment before passengers even step foot into Brisbane Airport.”

Rachel Crowley

Executive General Manager of Communications and Public Affairs

“So many of us take being able to read a webpage for granted, but for 20% of the population, this may not be as easy due to the digital barriers they face. This could be due to a disability, learning difficulty, visual impairment or simply because they speak English as a second language. “Bne.com.au is now accessible for all and that’s exactly how it should be. Users should not have to pay for expensive software just to access something most of the population receives for free.” Rachel continued, “2023 is the ‘Year of Accessible Tourism in Queensland’. These new tools at bne.com.au will make it far easier for anyone travelling through Brisbane to experience Queensland. This allows us to create a welcoming environment before passengers even step foot into Brisbane Airport.”

Rachel Crowley

Executive General Manager of Communications and Public Affairs

"Aviation Australia is proud to be able to offer to Recite Me accessibility tools as an inclusive initiative to ensure we can support all of our students and customers online."

Rae Byrne

Senior People & Culture Business Partner, Aviation Australia

"Aviation Australia is proud to be able to offer to Recite Me accessibility tools as an inclusive initiative to ensure we can support all of our students and customers online."

Rae Byrne

Senior People & Culture Business Partner, Aviation Australia

"As a company, GWR understands how important access and inclusion are for all of our customers. And while it’s crucial to consider physical accessibility for our customers, it’s also essential to consider digital accessibility. Adding Recite Me means our website is now more accessible for the one in five people in the UK (13 million) who have a disability. It also means people who don’t speak English as their first language can now translate all the content into over 100 languages at the click of a button. Thanks to Recite Me, GWR is now confident that we are providing digital access and inclusion to all of our customers. We would definitely recommend Recite Me to anyone who wants to make their website more accessible to everyone. "

Kevin Jones

Digital Product Manager, GWR

"As a company, GWR understands how important access and inclusion are for all of our customers. And while it’s crucial to consider physical accessibility for our customers, it’s also essential to consider digital accessibility. Adding Recite Me means our website is now more accessible for the one in five people in the UK (13 million) who have a disability. It also means people who don’t speak English as their first language can now translate all the content into over 100 languages at the click of a button. Thanks to Recite Me, GWR is now confident that we are providing digital access and inclusion to all of our customers. We would definitely recommend Recite Me to anyone who wants to make their website more accessible to everyone. "

Kevin Jones

Digital Product Manager, GWR

“Gatwick Airport aims to be the UK’s most accessible airport, giving everybody an equal opportunity to fly, and as part of this, it is also important for us to make our website easy to use for as many people as possible. “The Recite Me assistive toolbar provides a great technology-based solution for us. Not only can our site be translated into hundreds of different languages, but we are also able to offer a screen reader function and a range of other accessibility tools which help make it easier for all of our passengers to access the information they need to enjoy the best journey possible through Gatwick. “

Mandie Armstrong

Digital Communications Manager, Gatwick Airport

“Gatwick Airport aims to be the UK’s most accessible airport, giving everybody an equal opportunity to fly, and as part of this, it is also important for us to make our website easy to use for as many people as possible. “The Recite Me assistive toolbar provides a great technology-based solution for us. Not only can our site be translated into hundreds of different languages, but we are also able to offer a screen reader function and a range of other accessibility tools which help make it easier for all of our passengers to access the information they need to enjoy the best journey possible through Gatwick. “

Mandie Armstrong

Digital Communications Manager, Gatwick Airport

“We’re always looking to improve the visitor experience at London City Airport, whether at our airport or on our website. Recite Me allows us to provide all of our visitors with the same amazing service on the website as they would in person.”

Dorota Zielinska

Digital Marketing Manager, London City Airport

“We’re always looking to improve the visitor experience at London City Airport, whether at our airport or on our website. Recite Me allows us to provide all of our visitors with the same amazing service on the website as they would in person.”

Dorota Zielinska

Digital Marketing Manager, London City Airport

“We chose to install the Recite Me assistive toolbar to make our website not simply accessible but to be truly inclusive to all. Accessing the internet can be a challenge for some key customer groups. This includes customers who may have decreased vision, struggle with literacy, are autistic, speak and/or read English as a second language, suffer from attention disorders, have a learning difficulty, or are affected by physical disabilities. It is a pleasure to work with a specialist provider like Recite Me who takes great care to understand customer needs. We are proud to be a digitally inclusive company that values each and every online visitor.”

Subhash Mishra

Head of Digital Strategy, FirstRail

“We chose to install the Recite Me assistive toolbar to make our website not simply accessible but to be truly inclusive to all. Accessing the internet can be a challenge for some key customer groups. This includes customers who may have decreased vision, struggle with literacy, are autistic, speak and/or read English as a second language, suffer from attention disorders, have a learning difficulty, or are affected by physical disabilities. It is a pleasure to work with a specialist provider like Recite Me who takes great care to understand customer needs. We are proud to be a digitally inclusive company that values each and every online visitor.”

Subhash Mishra

Head of Digital Strategy, FirstRail