Accessibility & Inclusion in Travel & Transport

Travel and Transport organisations are key to participating in our increasingly interconnected world.

Whether you are booking flights for a holiday, or checking out your train times for your commute to work, it is vital that individuals of all abilities, backgrounds and needs, can not only physically access transport services but also independently book and research transport. 

airplane at take off transport sector

Support Your Customers by Making Travel & Transport Information Accessible Online

Transport websites receive millions of visitors every day from all over the world, many of whom have a disability, or don’t speak English as a first language. The consumer spending power of people with disabilities and their families is a massive £2.25 trillion worldwide.

53% of disabled travelers need help with the booking process. Providing assistive technology on your transport website will remove online accessibility barriers enabling customers to book their journey hassle-free, and stay up to date with changes and delays.

Why you Should Provide Online Support on Travel & Transport Websites

Overcome Language Barriers
On-page translation and text-to-speech options make websites accessible for tourists who don’t speak or read in English as a first language.
Increased Revenue
Adults with disabilities spend an estimated $17.3 billion on travel every year. If accessibility barriers were eliminated travellers would increase their budget by up to 34%.
Excel in Hospitality
Customer service is paramount in the travel and transport industry. Website accessibility tools demonstrate commitment to exceptional service at every customer contact point.

Let us show you how easy it can be.

Millions of transport webpages made accessible through the use of assistive technology

We are delighted that so many companies are committed to providing inclusive online journeys for the public they serve.

The Recite Me assistive toolbar breaks down online access barriers making it easier to access vital information and advice online. Users can make single or multiple adjustments to a website to create a uniquely customised experience.

This is the total number of users who launched the Recite Me toolbar on transport websites.
This is the total number of pages viewed using the Recite Me toolbar.
Higher than the industry average pages viewed per session.
Transport Sector Guide Mock Up
Download our Travel and Transport Accessibility Guide

Learn why digital barriers are a problem and the types of barriers people face, who needs support online, an overview of our data from the past year and our top inclusion tips for the travel and transport sector.


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