Accessible Travel & Transportation

Transportation covers a wide range of industries including aviation, trains, buses, ferries, and general automotive. Within these industries, it is vital to support customers with their journeys to make sure that everyone is able to access key travel information online. 

airplane at take off transport sector

Support Your Customers by Making Travel & Transportation Information Accessible Online

In 2021, two-thirds of revenue in the global travel and tourism market came from online sales channels via a mobile app or website without human interaction. In the post-pandemic world, this figure is likely to be even higher. You’d probably think that’s a good thing. Online booking is quick, easy, and efficient, after all.

But while that may be the case for many people, it’s not as straightforward for passengers with disabilities. Providing assistive technology on your transportation website will remove online barriers enabling customers to book their journey hassle-free, and stay up to date with changes and delays.

Why you Should Provide Online Support on Travel & Transportation Websites

Overcome Language Barriers
On-page translation and text-to-speech options make websites accessible for tourists who don’t speak or read in English as a first language.
Increased Revenue
Adults with disabilities spend an estimated $17.3 billion on travel every year. If accessibility barriers were eliminated, travelers would increase their budget by up to 34%.
Excel in Hospitality
Customer service is paramount in the travel and transport industry. Website accessibility tools demonstrate commitment to exceptional service at every customer contact point.

Let us show you how easy it can be.

Millions of transportation web pages made accessible through the use of assistive technology

We are delighted that so many companies are committed to providing inclusive online journeys for the public they serve.

The Recite Me assistive toolbar breaks down online access barriers making it easier to access vital information and advice online. Users can make single or multiple adjustments to a website to create a uniquely customized experience.

This is the total number of users who launched the Recite Me toolbar on travel and transport websites.
This is the total number of pages viewed using the Recite Me toolbar.
Higher than the industry average pages viewed per session.
Download our Travel and Transport Accessibility Guide

Learn why digital barriers are a problem and the types of barriers people face, who needs support online, an overview of our data from the past year, and our top inclusion tips for the travel and transportation sector.


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