Recite Me Sectors

Travel & Tourism Accessibility

The travel and tourism industry is one of the largest economic sectors worldwide. Many Americans set aside 5-10% of their net annual salary for leisure travel, and a significant percentage of tourism transactions are performed online. To be inclusive, travel and tourism organizations need to be accessible online.

Travel and Tourism Organizations Must Provide Customers with Support Online

Approximately one billion people globally have a disability and they can often face access barriers when visiting websites.

Website accessibility barriers exclude millions of people from finding the information they need to visit your business and buy your products and services. So if your company isn’t walking the walk when it comes to online inclusion, you’re missing out on some serious consumer spending.

Why you Should Provide Online Support in the Travel and Tourism Sector

Overcome Language Barriers

On-page translation and text-to-speech options make websites accessible for tourists who don’t speak or read in English as a first language.

Increased Revenue

1 in 5 people encounter access barriers online, so an accessible website can make a huge difference. People could be visiting other cities and towns, attending events at other parks, arenas, theaters, restaurants, and museums over yours because the information on their websites is easier to read.

Enhanced Brand Image

Welcoming people with varied disabilities and access needs promotes your commitment to inclusion and sets you apart from the competition.

Let us show you how easy it can be.

Thousands of travel and tourism web pages made accessible through the use of assistive technology

Most travel and tourism organizations have already made their premises accessible to those with physical disabilities and now we are seeing more organizations striving for true inclusion by also considering the accessibility of their digital landscape and those with hidden disabilities.

UNIQUE USERS

267,025

This is the total number of users who launched the Recite Me toolbar on leisure and entertainment websites.

PAGES VIEWED

1,084,067

This is the total number of pages viewed using the Recite Me toolbar.

INDUSTRY AVERAGE

+75%

Higher than the industry average pages viewed per session.

Download our Leisure Accessibility Guide

Find out why digital barriers are a problem for leisure organizations, who need support online, the importance of providing support online, an overview of our data from the past year, and our top tips for an inclusive website.

Customers

See the love!

“At BWH Hotel Group Great Britain we are committed to making travel accessible to everyone. The Toolbar supports guests in finding and booking independently owned hotels across Great Britain. To aid Recite Me, we have also added extra functionality to our website. This allows guests to be able to filter hotels by specific accessibility features making finding the perfect hotel even simpler.”

Chris Bowling

Head of Digital Marketing and E-Commerce, at Best Western Hotel Group

“At BWH Hotel Group Great Britain we are committed to making travel accessible to everyone. The Toolbar supports guests in finding and booking independently owned hotels across Great Britain. To aid Recite Me, we have also added extra functionality to our website. This allows guests to be able to filter hotels by specific accessibility features making finding the perfect hotel even simpler.”

Chris Bowling

Head of Digital Marketing and E-Commerce, at Best Western Hotel Group

"Visit Jacksonville works daily to improve accessibility for everyone. We had been looking for a better solution for visitors accessing our website when we found Recite Me. We immediately knew we found the perfect partner to help us share Jacksonville with all of our potential customers, no matter their abilities."

Katie Mitura

Chief Marketing Officer, Visit Jacksonville

"Visit Jacksonville works daily to improve accessibility for everyone. We had been looking for a better solution for visitors accessing our website when we found Recite Me. We immediately knew we found the perfect partner to help us share Jacksonville with all of our potential customers, no matter their abilities."

Katie Mitura

Chief Marketing Officer, Visit Jacksonville

"Plains Art Museum's mission is to connect art, artists, and audiences to foster creative resilient and welcoming communities. What better way to strengthen our mission than to further facilitate communication by using the Recite Me tool to reach our supporters no matter what language they speak or who are vision impaired. Recite Me allows our museum to reach all of our supporters in a truly meaningful way."

Sarah Anstett

Development and Marketing Manager, Plains Art Museum

"Plains Art Museum's mission is to connect art, artists, and audiences to foster creative resilient and welcoming communities. What better way to strengthen our mission than to further facilitate communication by using the Recite Me tool to reach our supporters no matter what language they speak or who are vision impaired. Recite Me allows our museum to reach all of our supporters in a truly meaningful way."

Sarah Anstett

Development and Marketing Manager, Plains Art Museum

"A traveler's journey starts with information, access to information. As Cayuga County's destination marketing organization, we strive to have accurate and usable information for our visitors. Recite Me helps us educate and reach more visitors and help them plan their trip and set expectations. We also use the reports that Recite Me provides to help guide our marketing efforts and report to our stakeholders the necessity of having information and services for all."

Claire Dunlap

Director of Marketing & Sales, Cayuga County Office of Tourism

"A traveler's journey starts with information, access to information. As Cayuga County's destination marketing organization, we strive to have accurate and usable information for our visitors. Recite Me helps us educate and reach more visitors and help them plan their trip and set expectations. We also use the reports that Recite Me provides to help guide our marketing efforts and report to our stakeholders the necessity of having information and services for all."

Claire Dunlap

Director of Marketing & Sales, Cayuga County Office of Tourism

"DEIA is core to Cincinnati Opera's mission, and we launched Access Night at the Opera to help audiences of all abilities enjoy the full opera-going experience. This has involved enhancing access across as many touchpoints as possible—chief among them, the online experience. The Recite Me tool is an invaluable resource that has allowed us to expand access for both current and future audiences who otherwise might not have been able to engage with us."

Todd Bezold

Director of Marketing, Cincinnati Opera

"DEIA is core to Cincinnati Opera's mission, and we launched Access Night at the Opera to help audiences of all abilities enjoy the full opera-going experience. This has involved enhancing access across as many touchpoints as possible—chief among them, the online experience. The Recite Me tool is an invaluable resource that has allowed us to expand access for both current and future audiences who otherwise might not have been able to engage with us."

Todd Bezold

Director of Marketing, Cincinnati Opera

"Accessibility and inclusion are ingrained into the mission of all Levitt Pavilions. We break down the cost barrier to high caliber performing arts by removing the ticket, and by doing that we bring together an extremely diverse group of people to enjoy our concerts. At the Levitt, we have people of all abilities and many different cultures enjoying our music and connecting on the lawn. Utilizing the Recite Me toolbar was an obvious next step in helping our entire community have access to our information. We removed so many barriers to access on the lawn, it was a no-brainer to try and remove them on our website as well."

Madeline Hart

Director of Outreach, Levitt Pavilion Dayton

"Accessibility and inclusion are ingrained into the mission of all Levitt Pavilions. We break down the cost barrier to high caliber performing arts by removing the ticket, and by doing that we bring together an extremely diverse group of people to enjoy our concerts. At the Levitt, we have people of all abilities and many different cultures enjoying our music and connecting on the lawn. Utilizing the Recite Me toolbar was an obvious next step in helping our entire community have access to our information. We removed so many barriers to access on the lawn, it was a no-brainer to try and remove them on our website as well."

Madeline Hart

Director of Outreach, Levitt Pavilion Dayton

"We believe everyone should be able to access high-quality arts and culture, both on and off Curve’s stages. With the Recite Me toolbar available on our website, the entire online experience is more accessible and personal for every visitor. It’s brilliant to see how many people have already used these features to engage with our theatre online. "

Chris Stafford

Chief Executive, Curve Theatre

"We believe everyone should be able to access high-quality arts and culture, both on and off Curve’s stages. With the Recite Me toolbar available on our website, the entire online experience is more accessible and personal for every visitor. It’s brilliant to see how many people have already used these features to engage with our theatre online. "

Chris Stafford

Chief Executive, Curve Theatre

“As a group, we endeavor to be somewhere for everyone. This starts with guests locating us online and having full accessibility to our websites to make informed decisions on where they should stay, right through to fully accessible inns and all of the help they should require throughout their stay.”

Dan Evans

General Manager, The Inn Collection Group

“As a group, we endeavor to be somewhere for everyone. This starts with guests locating us online and having full accessibility to our websites to make informed decisions on where they should stay, right through to fully accessible inns and all of the help they should require throughout their stay.”

Dan Evans

General Manager, The Inn Collection Group

“We are committed to making a visit to the Scottish Event Campus (SEC) an enjoyable experience for everyone and that includes using our websites. We recently launched the ability for users to purchase accessible tickets to our events online and once we discovered Recite Me, we felt it was a great addition to improve the functionality of our websites. We were very impressed with the Recite Me software and as well as accessibility tools, the language switcher allows our conference visitors from around the world to find the information they need.”

Ross Dempsey

Digital Marketing Manager, Scottish Event Campus

“We are committed to making a visit to the Scottish Event Campus (SEC) an enjoyable experience for everyone and that includes using our websites. We recently launched the ability for users to purchase accessible tickets to our events online and once we discovered Recite Me, we felt it was a great addition to improve the functionality of our websites. We were very impressed with the Recite Me software and as well as accessibility tools, the language switcher allows our conference visitors from around the world to find the information they need.”

Ross Dempsey

Digital Marketing Manager, Scottish Event Campus