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England & Wales Cricket Board (ECB)

The England and Wales Cricket Board (ECB) partnered with Recite Me in March 2022 to enhance accessibility for cricket fans of all backgrounds. Recognising that cricket should be a sport for everyone, including people with disabilities and those who speak English as a second language, the ECB set out to create a digital experience that is truly inclusive.

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See it in Action
Mock-up of the Recite Me Toolbar being used on the ECB website.
Mock-up of the Recite Me Toolbar being used on the ECB website.

Our Brief

As part of its vision to build the strongest teams, inspire communities, and grow the game for all, the ECB wanted to ensure its online platforms were accessible to every supporter. The goal was to offer maximum customisation options that would remove barriers and ensure every fan felt included.

Our Solution

To achieve this, the ECB integrated the Recite Me Toolbar across its website in 2022. With this adoption, users can read aloud using a screen reader, adjust the website’s appearance with styling and customisation tools, enhance comprehension with built-in reading aids, and even translate content into different languages. 

Since launch, users have praised the toolbar’s ease of use and the variety of features available, noting it as a significant improvement over previous accessibility offerings.

In the last 12-months, England and Wales Cricket Board has seen:

Unique Users Icon

10,696

Unique Users

Pages Viewed Icon

38,504

Page Views

Pages Viewed Per Session Icon

3.60

Pages Viewed Per Session

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Quotation Marks

“We’ve been working closely with our accessibility community to look at ways in which we can improve our digital experience, and the implementation of Recite Me has been fantastic. It’s extremely intuitive, and our user feedback has called out the ease of use and variety of options within the toolbar as really big game changers from our previous offering. It’s been great to roll this out across our portfolio, and the Recite Me team has always been on hand to provide additional support."

Rachel Robinson
Build & Head of Digital Products, ECB

Mock-up of the Recite Me Toolbar being used on the ECB website.
Mock-up of the Recite Me Toolbar being used on the ECB website.
Mock-up of the Recite Me Toolbar being used on the ECB website.

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Providing an inclusive experience online for all, contact Recite Me to book a demo

Features text-to-speech software that reads content aloud, a translation tool for over 100 languages, customisable font style, size, colour, and spacing.

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Mock-up of the Recite Me Toolbar being used on the ECB website.

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