RECITE ME SECTORS

Accessibility and Inclusion in Sports

Sport and fitness businesses bring people together and are well known for promoting equality, social inclusion, and a sense of community. Whether it’s hitting the gym or attending a soccer match, sport unites people across geographical boundaries, cultures, generations, and abilities. So, why should it be any different in the online world?

Tackling Inaccessibility in Sports Head-On

The vast majority of fitness centers and sporting venues have already made great strides in accommodating those with physical disabilities at their premises. However, the digital world still presents hurdles for many.

People look to the internet for many services, including finding a gym, accessing fixture results, and buying tickets for sporting events. Inaccessible websites can be a significant roadblock to these activities. Website visitors will click away from information they cannot navigate or understand, meaning they’ll never buy those tickets or join that gym. Providing online support removes barriers and enables everyone to get involved.

Why you Should Provide Online Support in the Sport and Fitness Sector

Overcome Language Barriers

On-page translation and text-to-speech options make websites accessible for sports fans who don’t speak or read in English as a first language.

Increased Revenue

1 in 5 people encounter access barriers online, so an accessible website can make a huge difference. People could be joining other gyms, clubs, and societies over yours because the information on their websites is easier to read.

Enhanced Brand Image

Welcoming people with varied disabilities and access needs promotes your commitment to inclusion and sets you apart from the competition.

Let us show you how easy it can be.

Thousands of sports webpages made accessible through the use of assistive technology

Organizations need to remember that it’s not just physical disabilities that need to be accommodated. Websites need to be accessible so that people with hidden disabilities can have equal access.

The Recite Me assistive toolbar supports website visitors by allowing them to make single or multiple adjustments to a web page, so they can view it in a way that works best for them.

UNIQUE USERS

1,218,906

This is the total number of users who launched the Recite Me toolbar on sports websites.

PAGES VIEWED

8,100,636

This is the total number of pages viewed using the Recite Me toolbar.

INDUSTRY AVERAGE

+52%

Higher than the industry average pages viewed per session.

Download our Online Accessibility Guide for Sporting Organizations

Read more on why website accessibility is important to sports businesses, who need support online, the type of access barriers users face, and our top tips for an inclusive sporting website.

Customers

See the love!

"The ABCA’s goal is to involve as many baseball coaches from as many backgrounds and communities as possible. After seeing the functionality of the Recite Me assistive toolbar, as well as how simple it was to implement on our website, it was a no-brainer to offer these features to our members. Having more than 13,000 member coaches and understanding that more than 20% of the general population may benefit from this technology, we are extremely happy to make our website experience better for those who will use the accessibility features."

Jon Litchfield

Deputy Executive Director, ABCA

"The ABCA’s goal is to involve as many baseball coaches from as many backgrounds and communities as possible. After seeing the functionality of the Recite Me assistive toolbar, as well as how simple it was to implement on our website, it was a no-brainer to offer these features to our members. Having more than 13,000 member coaches and understanding that more than 20% of the general population may benefit from this technology, we are extremely happy to make our website experience better for those who will use the accessibility features."

Jon Litchfield

Deputy Executive Director, ABCA

“Our name is something we truly believe in. When we say, ‘Everyone Active’, we really do mean everyone. Fitness and activity should be open to all and we are dedicated to removing barriers and making it more accessible wherever we can – whether that’s in our centres or on our website. Working with Recite Me to make our website even more accessible was a win-win decision for everyone.”

Erin Flower

Group Marketing Manager, Everyone Active

“Our name is something we truly believe in. When we say, ‘Everyone Active’, we really do mean everyone. Fitness and activity should be open to all and we are dedicated to removing barriers and making it more accessible wherever we can – whether that’s in our centres or on our website. Working with Recite Me to make our website even more accessible was a win-win decision for everyone.”

Erin Flower

Group Marketing Manager, Everyone Active

"We are delighted to have launched Recite Me on our club website. Our collective aim at Newcastle United is to create a culture as varied as that of the great city we are honoured to represent. This toolbar is a tremendous step forward in ensuring that people can access news and information about our club more easily which will undoubtedly increase our reach and engagement. "

Lucy Oliver

Head of Inclusion, Newcastle United Football Club

"We are delighted to have launched Recite Me on our club website. Our collective aim at Newcastle United is to create a culture as varied as that of the great city we are honoured to represent. This toolbar is a tremendous step forward in ensuring that people can access news and information about our club more easily which will undoubtedly increase our reach and engagement. "

Lucy Oliver

Head of Inclusion, Newcastle United Football Club

“We’re delighted to launch the Recite Me toolbar as part of the new-look website. We’ve focussed on improving our provision for supporters with hidden disabilities across this season and giving our supporters control of how the website looks will enable all supporters to easily access the information they want.”

Dave Messenger

Supporter Liaison & Disability Access Officer, Watford Football Club

“We’re delighted to launch the Recite Me toolbar as part of the new-look website. We’ve focussed on improving our provision for supporters with hidden disabilities across this season and giving our supporters control of how the website looks will enable all supporters to easily access the information they want.”

Dave Messenger

Supporter Liaison & Disability Access Officer, Watford Football Club