The festive season brings a surge in online activity, from holiday shopping and charitable donations to booking trips and leisure activities. If your website isn’t accessible, you could be missing out on valuable traffic and turning away potential customers and supporters. In the USA, there are 70 million disabled people, and 69% of them would leave a website that presents accessibility barriers. This translates to significant financial losses across industries – for example, e-commerce retailers are estimated to lose $828 million in revenue during the Christmas season due to poor website accessibility.
A website that’s accessible ensures a smoother experience for all users ensuring everyone who visits is able to interact with your website in the way you want.
3 Ways to Make Your Website Accessible Before Christmas
Enable Visitors to Customize Your Website
Implement our Assistive Toolbar to offer a more customizable experience. With features like text-to-speech, translation, and customizable styling, users can navigate your website in a way that suits their individual needs.
Check out our toolbar in action on your website for free – and see how it would improve your festive visitors’ experience.
Make Sure Your Communications are Inclusive
Once you have a picture of how accessible your website build is, and have a toolbar that allows visitors to customize the design to their needs, you’ll need to consider communications.
This guide gives you the language you need to craft messages that are accessible, clear, and respectful of all individuals, regardless of their backgrounds or abilities. Plus, it explores how to ensure all non-written messages are accessible too.
Get Your eCommerce Site Ready for Christmas Now!
Why wait for the last-minute rush? The holiday countdown is on, so don’t let your business miss out on a chance to spread joy through inclusivity – and reap the financial rewards and brand loyalty benefits! With Christmas fast approaching, now is the time to make sure your eCommerce website is ready to welcome every shopper into the holiday spirit.
