Success Stories
Construction

Sir Robert McAlpine

Leading UK property company, British Land is creating value by focusing on opportunities where they can leverage their competitive strengths in active asset management and development in their two key focus areas of – Campuses and Retail fulfilment. British Land’s campuses combine well-connected, high-quality, and sustainable buildings with an attractive public realm and great amenities. Whereas the British Lands Retail and Fulfilment portfolio is focused on retail parks which complement online growth.

Our Brief

Statistics reveal that the online spending power of those with a disability and their families in the UK is £24.8 Billion. However, fewer than 10% of businesses have a targeted plan to access this disability market.

To think differently and support those online with accessibility needs, British Land wanted to unlock the power of physical and digital innovations to change lives for those with disabilities. Taking their commitment to diversity and inclusion further, British Land has created a customer advocacy group, ‘Access for All’ that encourages their customers to share their knowledge and ideas to help improve customer experience, with topics such as retail accessibility, what makes an accessible workplace, and digital accessibility.

To take accessibility to the next level British Land was keen to provide a set of tools to support each individual online.

Our Solution

British Land has implemented Recite Me assistive technology on their website. These accessibility tools enable users to customise their digital experience in a way that best suits them. Features include screen reading functionality, multiple reading aids, customisable styling options, and 35 text-to-speech and styling options.

"Our ambition, as we proudly build Britain’s future heritage, is to be the best place to work and the best builder in the UK. That means having a company that represents the people of Britain, without exception. I am proud to deliver this inclusive project as it represents the values of, not only the business but my own dedication to ensuring we hire great talent from diverse backgrounds and abilities."