Success Stories
Leisure

Best Western Hotels

Best Western Great Britain is a group that is a part of Best Western International which was founded in Phoenix, America, back in 1946 and spread its wings to Britain in 1967. Now, it has more than 4,000 hotels that are all individually owned and operated, spread across more than 80 different nations.

Our Brief

Best Western Great Britain believes establishing loyalty and trust is necessary for long-term success whilst creating the best ethical business practices. Their mission is to be the industry leader in providing exceptional customer service.

To do this, Best Western understands that customer service starts from the very first time someone lands on their website to check out. To ensure they are fully inclusive Best Western implemented Recite Me accessibility software online.

Our Solution

The Recite Me Accessibility Toolbar enables a barrier-free browsing experience on the Best Western Hotels & Resorts website. Our award-winning inclusive web technology comes with a toolbar so you can customize your experience the way you want.

With the inclusion of a screen reader, styling and customization options, a series of reading aids, and a translator with up to 100 languages (including 65 text-to-speech voices), Recite Me enables smooth, accessible pathways to browse the web for everyone.

“At BWH Hotel Group Great Britain we are committed to making travel accessible to everyone. The Toolbar supports guests in finding and booking independently owned hotels across Great Britain. To aid Recite Me, we have also added extra functionality to our website. This allows guests to be able to filter hotels by specific accessibility features making finding the perfect hotel even simpler.”