The leisure and entertainment sector is in a unique position to capitalise on inclusion as a strategy for success due to the market forces and consumer trends that are already driving change:

Access over ownership – Compared to previous generations, modern consumers prefer experiences over purchasing material possessions. They prioritise excellent service and convenience over the ownership of physical goods and set aside a higher percentage of their disposable income for entertainment, events, and activities.

An inclusive consumer mindset – Online consumers consider company values more than ever, particularly millennial and Gen Z generations. If you’re not seen as doing your bit to be inclusive and help everyone equally, people will simply take their money elsewhere and spend it with a competitor that does.