Typography
Header 1 = 3 REM, Lexend 900
Line height = 1.2 EM
Letter spacing = -1.5 EM
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Header 2 - 2 REM, Lexend 300
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Header 2 Bold - 2 REM, Lexend Bold
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Header 3 - 1.5 REM, Lexend 300
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Primary = 11 px, Lexend 300
Text = 1.1 REM, 300
Secondary = 1.2 REM, 900
Accent = 1.2 REM BOLD
Sub 1 = 0.8 REM, UPPERCASE
Sub 2 = 0.8 REM, 500, line-height 1.3 REM
Body 1 = Accent UPPERCASE
Body 2 = Text UPPERCASE
Button Text
Footer small text = Primary
Most leisure and entertainment businesses are aware of this, and most have already made their premises accessible to those with physical disabilities. However, to be truly inclusive, organisations must also consider hidden disabilities and the online access issues that occur long before customers arrive at their physical location.
Website accessibility barriers exclude millions of people from finding the information they need to visit your business and buy your products and services. So if your company isn’t walking the walk when it comes to online inclusion, you’re missing out on some serious consumer spending.
Why Your Website Needs to be Accessible in 2022
Add Your Heading Text Here
The leisure and entertainment sector is in a unique position to capitalise on inclusion as a strategy for success due to the market forces and consumer trends that are already driving change:
Access over ownership – Compared to previous generations, modern consumers prefer experiences over purchasing material possessions. They prioritise excellent service and convenience over the ownership of physical goods and set aside a higher percentage of their disposable income for entertainment, events, and activities.
An inclusive consumer mindset – Online consumers consider company values more than ever, particularly millennial and Gen Z generations. If you’re not seen as doing your bit to be inclusive and help everyone equally, people will simply take their money elsewhere and spend it with a competitor that does.
Colours - Primary
#06334A
#5848D1
#8343BE
Colours - Secondary
#D63231
#F4B739
#07A09B
Colours - Neutral
#F0FAFF
#E8E8E8
#000000
Gradients
#06334A, Location 58,
#07A09B, Location 135,
Angle 90
#FFFFFF, Location TBC,
#F0FAFF, Location TBC,
Angle TBC
Effects - Corners and shadows
Tall card corner radius: 7
Shadow: rgba (0, 0, 0, 0.25)
0, 0, 15, 0
Padding: 10px
Wide card corner radius: 15
Shadow: rgba (0, 0, 0, 0.25)
0, 0, 15, 0
Padding: 10px
Meta info styling
Background: #E8E8E8
Font: Button Text
Padding: 8, 20, 8, 20
Buttons
Iconography - mega menu
Iconography - other
