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American Baseball Coaches Association

Client Case Study
ABCA website

American Baseball Coaches Association

The American Baseball Coaches Association (ABCA) is the primary professional organisation for baseball coaches at an amateur level, with nearly 13,000 members in all 50 states and 33 countries. ABCA is committed to working to provide resources that promote diversity in baseball, via their diversity in baseball committee, which aims to research and implement opportunities to grow diversity for players and coaches within the sport.

ABCA logo
Baseball on the pitch

Our Brief

61 million adults in the US live with a disability that may inhibit access to vital online information and services. As part of ABCA’s promise to ensure diversity in baseball, ABCA wanted to provide an inclusive digital experience, to ensure website users can access baseball information and take an active part in one of the biggest sports in the US.

Recite Me toolbar solution. Audio, styling, reading, translation icons.

Our Solution

To enhance the inclusivity of their website, ABCA has installed Recite Me accessibility and language tools to enable a barrier-free digital experience. People with disabilities, learning difficulties, visual impairments, or those who speak English as a second language will be able to customise their online experience to read ABCA’s website content with ease. These support features include a translation tool, reading support, styling options, and text-to- speech functionality.

Client Testimonial

"The ABCA’s goal is to involve as many baseball coaches from as many backgrounds and communities as possible. After seeing the functionality of the Recite Me assistive toolbar, as well as how simple it was to implement on our website, it was a no-brainer to offer these features to our members. Having more than 13,000 member coaches and understanding that more than 20% of the general population may benefit from this technology, we are extremely happy to make our website experience better for those who will use the accessibility features. "

Jon Litchfield, Deputy Executive Director, ABCA