Black Swan State Theatre Company Enhances Digital Inclusion

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Image shows someone with their back to the camera wearing a tshirt that says Entertain, Challenge and Inspire

Black Swan State Theatre Company of Western Australia (Black Swan) has adopted Recite Me assistive technology on its website, helping make its theatre productions more accessible to all. 

With a mission to connect artists and audiences through the power of theatre to entertain, challenge and inspire, Black Swan wants to ensure this experience is possible for everyone, regardless of disabilities, language or ability.

Visitors to the Black Swan website can now use the Recite Me toolbar to customise their digital experience in a way that works for them. This includes screen reading functionality, multiple reading aids, and an on-demand live translation feature that boasts over 100 languages. 

Mock-up of the Recite Me toolbar being used on the Black Swan Theatre Company website.

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Tim Sitwell-Mogridge, Head of Marketing at Black Swan told us, “At Black Swan, we’re always looking for new ways to make our productions accessible to everyone because we believe that the joy of theatre should be accessible for all. 

“Partnering with Recite Me and introducing their Accessibility and Language toolbar is an exciting step in our ongoing commitment to inclusion. This technology will help us connect with a wider audience by removing barriers to accessing information on our website, whether they’re finding out about upcoming shows or booking tickets.” 

With approximately 5.5 million Australians living with a disability and 22.3% of Australians speaking a language other than English at home, Black Swan recognised the importance of creating an adaptable online experience. Now, visitors can search for information and purchase tickets in a way that works best for them. 

Tim continued, “We want as many people as possible to share in the experience of live theatre, and this partnership will help us reach even more members of the community, ensuring that everyone has the opportunity to engage with and enjoy what we do.” 

Black Swan Theatre joins over 5,000 websites utilising Recite Me assistive tools to make digital content more accessible. To learn more, book a demo or contact a member of the Recite Me team today. 

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Our team is here to help you on your mission to provide more inclusive online experiences. Get started on your online inclusion strategy today by trying our toolbar or scheduling a free demonstration to see the difference it can make to your business.

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