{"id":9347,"date":"2022-03-30T09:32:49","date_gmt":"2022-03-30T08:32:49","guid":{"rendered":""},"modified":"2025-02-10T15:03:48","modified_gmt":"2025-02-10T15:03:48","slug":"how-accurate-is-machine-translation","status":"publish","type":"post","link":"https:\/\/reciteme.com\/us\/news\/how-accurate-is-machine-translation\/","title":{"rendered":"How Accurate is Machine Translation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9347\" class=\"elementor elementor-9347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7200c857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7200c857\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6338e913\" data-id=\"6338e913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b553cf3 elementor-widget elementor-widget-text-editor\" data-id=\"3b553cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When discussing inclusive experiences online, the Recite Me team is often asked about on-page translation and screen reader (text-to-speech) features. One of the most popular questions is \u201cHow accurate is the translation?\u201d. The simple answer is that it depends on how well-written your website is, to begin with. But admittedly, that reply may raise more questions than it does answers! Here&#8217;s everything you need to know.<\/p><p>Providing on-page translation and text-to-speech functionality is a great way to make your website more accessible because:<\/p><ul><li><p>Only around\u00a0<a href=\"https:\/\/statista.com\/statistics\/262946\/share-of-the-most-common-languages-on-the-internet\" target=\"_blank\" rel=\"noopener noreferrer\">one in every four internet users<\/a>\u00a0speaks and reads in English (26%).<\/p><\/li><li><p>In a choice between similar products,\u00a0<a href=\"https:\/\/blog.ititranslates.com\/2015\/12\/15\/8-statistics-on-why-you-should-translate-your-website-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">75% of consumers<\/a>\u00a0will select options where information is available in their language.<\/p><\/li><li><p><a href=\"https:\/\/blog.ititranslates.com\/2015\/12\/15\/8-statistics-on-why-you-should-translate-your-website-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">56% of online shoppers<\/a>\u00a0say having information in their language is more important than price.<\/p><\/li><\/ul><p>If your website is written in English and you&#8217;re relying on machine translation to satisfy various linguistic needs, you need to be up-to-date with best practices and do more to actively improve the accuracy of your translated web content. Being fluent in English and French is something our senior sales executive,\u00a0<a href=\"https:\/\/linkedin.com\/in\/bernie-petegou-he-him-157920154\" target=\"_blank\" rel=\"noopener noreferrer\">Bernie Petegou<\/a>, has been asked about multiple times.<\/p><blockquote><p>\u201cIt&#8217;s probably an obvious thing to say that the quality of the translation depends on the quality of the source text, but many people just don&#8217;t know how to write better translatable or \u2018machine-friendly&#8217; content.\u201d<\/p><p><strong>Bernie Petegou, Senior Sales Executive at Recite Me<\/strong><\/p><\/blockquote><p>Let&#8217;s start from the beginning\u2026<\/p><h2><strong>What is Machine Translation Software?<\/strong><\/h2><p>Simply put, machine translation is a process of using computer software to translate text from one language to another without the need for human involvement. Machine translation software typically utilizes one of three translation methods:<\/p><h3><strong>Rules-based translation<\/strong><\/h3><p>Using dictionaries and language and grammar rules developed by linguistic experts, rule-based machine translation engines can be customized to fit specific niches or industries.<\/p><h3><strong>Statistical translation<\/strong><\/h3><p>Rather than relying on words and grammar rules, statistical translation converts based on machine exposure to a large cache of pre-existing human translations.<\/p><h3><strong>Neural Machine translation<\/strong><\/h3><p>This increasingly popular method is used by industry giants like Google, Microsoft, and Amazon. Powerful artificial intelligence (AI) models essentially teach themselves to translate by using an extensive neural network.<\/p><h2><strong>Pros and Cons of Machine Translation Accuracy<\/strong><\/h2><p>You may be wondering how the machine translation system compares to human translation. Here&#8217;s a list of pros and cons.<\/p><h3><strong>Machine Translation Pros<\/strong><\/h3><ul><li><p>Speed \u2013 Machine translation can process entire pages and documents in seconds.<\/p><\/li><li><p>Functionality \u2013 A single tool can handle translation tasks in multiple languages.<\/p><\/li><li><p>Scale \u2013 There&#8217;s little limitation to the number of languages the tool can work with.<\/p><\/li><li><p>Low Cost \u2013 The limited need for human involvement reduces payroll and employee benefit overheads. Plus, recruitment costs are reduced as there&#8217;s no need to vet and hire translators.<\/p><\/li><li><p>Automated Input \u2013 Machine translation tools can memorize key terms and be programmed to reuse them wherever they might fit.<\/p><\/li><li><p>Innovation \u2013 Translation technology is constantly evolving and improving.<\/p><\/li><\/ul><h3><strong>Machine Translation Cons<\/strong><\/h3><ul><li><p>Context \u2013 Machines can&#8217;t translate context or interpret puns, metaphors, slogans, or understand idiomatic differences as well as a human.<\/p><\/li><li><p>Consistency \u2013 The consistency of translation can vary across different languages.<\/p><\/li><li><p>Accuracy \u2013 Machine translation is generally slightly lower than human translation accuracy.<\/p><\/li><\/ul><h2><strong>Writing Machine-Friendly Content<\/strong><\/h2><p>As we highlighted earlier, the better your web copy is, to begin with, the less likely it is to confuse machine translation tools. The\u00a0<a href=\"https:\/\/atanet.org\/client-assistance\/machine-translation\" target=\"_blank\" rel=\"noopener noreferrer\">American Translators Association<\/a>\u00a0(ATA) has compiled a handy guide about writing for machine translation based on real-life experiences and examples. To guarantee the highest level of accuracy when using our assistive technology to translate your website, we recommend following their list of best practices:<\/p><p><strong>Language<\/strong>\u00a0\u2013 Keep it clear, concise, and consistent for the best translation results.<\/p><p><strong>Terminology<\/strong>\u00a0\u2013 Be specific in your wording and avoid synonyms that could result in different translations of the same words or phrases in other languages.<\/p><p><strong>Pronoun use<\/strong>\u00a0\u2013 Using a noun rather than a pronoun increases clarity, especially if you&#8217;re translating into languages like French, Spanish and Italian, where words like \u2018it&#8217; can be mistranslated into the wrong gender and cause confusion.<\/p><p><strong>Abbreviations and acronyms<\/strong>\u00a0\u2013 Avoid both wherever possible. Either write the name or phrase in full or use the full name or title with the acronym\/abbreviation in brackets afterward.<\/p><p><strong>Sentence length<\/strong>\u00a0\u2013 Avoid very short sentences of 5 words or less, very long sentences of 60 words or more, and keep each sentence relevant to one topic or idea.<\/p><p><strong>Line breaks<\/strong>\u00a0\u2013 Machine translation tools treat all parts of a title or heading separately, so avoid line breaks that could cause text to be split into two separate titles or headings rather than one.<\/p><p><strong>Punctuation<\/strong>\u00a0\u2013 Proper punctuation gives machines clues about meaning, so accuracy and consistency when using hyphens, quotation marks, bullet points, etc., is paramount.<\/p><p><strong>Capital letters<\/strong>\u00a0\u2013 Avoid writing whole words, titles, or sentences in capitals because translation technology is less accurate when processing capital letters.<\/p><p><strong>Symbols<\/strong>\u00a0\u2013 While some signs and symbols are universal (like the $ sign), others (like the &amp; sign) are not. If in doubt, always type the word rather than using a symbol.<\/p><p><strong>Headers<\/strong>\u00a0\u2013 Use automatic heading styles in MS Word to ensure content will be translated the same way in the table of contents in other languages.<\/p><p>Download the\u00a0<a href=\"https:\/\/atanet.org\/client-assistance\/getting-it-right\" target=\"_blank\" rel=\"noopener noreferrer\">complete ATA guides with examples<\/a>.<\/p><p dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20395 size-full\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts.png\" alt=\"Tips for writing machine-translation friendly content\" width=\"1280\" height=\"320\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts.png 1280w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts-300x75.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts-1024x256.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts-768x192.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p><h2 data-pm-slice=\"1 3 []\"><strong>Recite Me Translation<\/strong><\/h2><p>At Recite Me, we have adopted Google Translate as our chosen machine translation engine software based on several factors:<\/p><ul><li><p>A hybrid model designed for optimum accuracy<\/p><\/li><li><p>Web crawl capabilities that focus on precision rather than recall<\/p><\/li><li><p>Finely tuned tech that is trained on noisy data and fine-tuned on clean data<\/p><\/li><li><p>Back-translation, which is particularly useful for low-resource languages where parallel data is scarce<\/p><\/li><li><p>M4 modeling that allows for transfer learning on a massive scale<\/p><\/li><\/ul><p>You can read more about the development of machine translation models and the\u00a0<a href=\"https:\/\/ai.googleblog.com\/2020\/06\/recent-advances-in-google-translate.html\" target=\"_blank\" rel=\"noopener noreferrer\">recent advances of Google translate<\/a>\u00a0on the\u00a0<a href=\"https:\/\/ai.googleblog.com\/2020\/06\/recent-advances-in-google-translate.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google AI blog<\/a>.<\/p><p>By partnering with Google, the Recite Me <a href=\"https:\/\/reciteme.com\/us\/product\/accessibility-widget\/\">website accessibility widget<\/a> can quickly and easily translate web content into over 100 on-page languages and 65 text-to-speech languages. You can <a href=\"https:\/\/downloads.reciteme.com\/hubfs\/Product\/recite-me-languages.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">download the complete list here<\/a><\/p><p>Our data over the last 12 months shows that:<\/p><ul><li><p>Our text-to-speech software vocalized 35.5 million pieces of content<\/p><\/li><li><p>Our on-page translation feature was used to translate nearly 15 million web pages<\/p><\/li><li><p>The most popular languages across our translation features were Spanish, Danish, French, Moldavian, Chinese, Polish, Afrikaans, and Italian.<\/p><\/li><\/ul><p>Over the last 6 months, we have added Urdu and US Spanish (South American) to our toolbar, and also made improvements to the way the toolbar manages languages like Arabic and Hebrew which are formatted right to left.<\/p><p>If needed, our team can work with clients using human translation on specific sections or pages. This can be helpful for businesses that operate in niche industries using special or unusual terminology. It can also be advantageous for medical, legal, and financial companies, etc., where 100% accuracy is crucial. A range of other language optimization techniques are also available, and over time, Recite Me has updated hundreds of single words and phrases across all languages to improve pronunciation.<\/p><p>The customer feedback from our clients shows the power of offering a tool that includes translation options:<\/p><blockquote><p>\u201cI&#8217;m a member of an Eastern European community support group and regularly use the Recite Me toolbar to translate online content. I can access information with various adjustments, including translation in many languages, some of them even in audio versions. I can also change colors, text, and use other on-screen tools. I have had a very good experience working with Beyond Housing since they upgraded their website with new tools as part of their programme, \u2018Believing in Accessibility for All&#8217;.\u201d<\/p><p><strong>Anda, a\u00a0<\/strong><a href=\"https:\/\/recite-wordpress.staging3.wearearch.com\/us\/news\/beyond-housing-believes-in-accessibility-for-all\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Beyond Housing<\/strong><\/a><strong>\u00a0customer from Latvia<\/strong><\/p><\/blockquote><h2><strong>Machine Translation: Key Takeaways<\/strong><\/h2><p>Of course, the language trends for individual businesses will differ depending on your industry and where your company is based. The key takeaway is that on-page and text-to-speech language translation technology is a game-changer when it comes to reaching a wider audience \u2013 whether at home or overseas.<\/p><blockquote><p>\u201cWhen your site is available in multiple languages, you attract the attention of an international market. You also become identified as a global brand which elevates your status and improves your reputation. Consumers tend to trust global brands more than ones that are only known locally.\u201d<\/p><p><strong>Nick McGuire, E-commerce specialist and blogger<\/strong><\/p><\/blockquote><p>Some smaller and more local businesses are quick to dismiss the need for translation features. However, making your products and services available in other languages is a good idea even within the domestic market. For example, did you know that:<\/p><ul><li><p>In the US,\u00a0<a href=\"https:\/\/cis.org\/Report\/673-Million-United-States-Spoke-Foreign-Language-Home-2018\" target=\"_blank\" rel=\"noopener noreferrer\">67 million people<\/a>\u00a0speak a language other than English at home<\/p><\/li><li><p>In the UK,\u00a0<a href=\"https:\/\/babbel.com\/en\/magazine\/most-spoken-languages-in-united-kingdom\" target=\"_blank\" rel=\"noopener noreferrer\">4.2 million people<\/a>\u00a0speak a language other than English at home<\/p><\/li><li><p>In Australia,\u00a0<a href=\"https:\/\/abs.gov.au\/ausstats\/abs@.nsf\/lookup\/media%20release3\" target=\"_blank\" rel=\"noopener noreferrer\">5.3 million people<\/a>\u00a0speak a language other than English at home<\/p><\/li><\/ul><h2><img decoding=\"async\" class=\"aligncenter wp-image-20396 size-full\" style=\"font-size: 16px\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts_3.png\" alt=\"A graphic showing language statistics\" width=\"1280\" height=\"544\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts_3.png 1280w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts_3-300x128.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts_3-1024x435.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2023\/01\/MachineTranslation_Facts_3-768x326.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/h2><div><p data-pm-slice=\"1 3 []\">Finally, assistive technology is a fantastic way to offer translation options while also tapping into additional features that help customers with disabilities. Other features of the Recite Me toolbar support a range of physical, visual, auditory, cognitive, and neurological conditions by offering:<\/p><ul><li><p>Font personalization for size, typeface, and color<\/p><\/li><li><p>A mask screen tool to help with focus<\/p><\/li><li><p>A ruler to make reading easier.<\/p><\/li><li><p>A built-in dictionary and thesaurus<\/p><\/li><li><p>Audio file content downloads as an alternative to real-time reading<\/p><\/li><li><p>Customized and accessible PDF downloads<\/p><\/li><li><p>The ability to strip away image carousels and graphics<\/p><\/li><\/ul><h2><strong>Learn More<\/strong><\/h2><p dir=\"ltr\">If you\u2019d like further information about Recite Me translation features (or any other aspect of our assistive technology toolbar), you\u2019re welcome to <a href=\"https:\/\/reciteme.com\/us\/contact\/\">contact our team<\/a> anytime for more details, advice, and recommendations for your website. Alternatively, you can <a href=\"https:\/\/reciteme.com\/us\/demo\/\">book a live demo<\/a> to see our toolbar in action or take a free scan of our <a href=\"https:\/\/reciteme.com\/us\/product\/website-accessibility-checker\/\">web accessibility compliance checker<\/a>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Providing on-page translation is a great way to make your website more accessible. Find out how accurate machine translation here.<\/p>\n","protected":false},"author":9,"featured_media":8731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[158],"departments":[157],"type_tag":[124],"flag":[],"class_list":["post-9347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-all-sectors","departments-all-job-titles","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Accurate is Machine Translation? | Website Accessibility | News | Recite Me<\/title>\n<meta name=\"description\" content=\"Providing on-page translation is a great way to make your website more accessible. 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