{"id":9229,"date":"2025-02-24T10:02:34","date_gmt":"2025-02-24T10:02:34","guid":{"rendered":""},"modified":"2026-01-28T11:15:39","modified_gmt":"2026-01-28T11:15:39","slug":"accessible-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/","title":{"rendered":"Guide to Accessible Marketing Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9229\" class=\"elementor elementor-9229\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fa2370 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fa2370\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d69010\" data-id=\"7d69010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a186570 elementor-widget elementor-widget-ucaddon_punchline_cta\" data-id=\"a186570\" data-element_type=\"widget\" data-widget_type=\"ucaddon_punchline_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Punchline CTA -->\n<style>\/* widget: Punchline CTA *\/\n\n.punchline-bg-eaa {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/eumap-1.png');\n  \tbackground-color:#01349F;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-ada {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/checker3Asset-2-8-1.png');\n  \tbackground-color:#06334A;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-generic {\n\tbackground: rgb(6,51,74);\n\tbackground: linear-gradient(90deg, rgba(6,51,74,1) 0%, rgba(3,98,95,1) 100%);\n}\n\n.punchline-wrapper {\n  padding:20px 30px;\n  display:flex;\n  justify-content:space-between;\n  align-items:center;\n  border-radius:8px;\n}\n\n.punchline-wrapper p {\n  color:white;\n  font-weight:600!important;\n  font-size:18px!important;\n  margin-bottom:0px!important;\n  padding-right:20px;\n}\n\n.punchline-wrapper a {\n    background: #FFB400;\n    border-radius: 5px !important;\n    line-height: 15px;\n    font-weight: 600;\n    font-size: 15px;\n    text-align: center;\n    color: #000;\n    padding: 15px 40px;\n  \tborder: 3px solid #FFB400;\n  transition: all ease 0.3s;\n  min-width:205px;\n}\n\n.punchline-wrapper a:hover {\n\tbackground:white;\n  color:#000;\n}\n\n@media only screen and (max-width:700px) {\n  .punchline-wrapper {\n  \tdisplay:block;\n  }\n  .punchline-wrapper a {\n  \tmargin-top:20px;\n    display:block;\n  }\n}\n\n\n<\/style>\n\n<div class=\"punchline-wrapper punchline-bg-generic\">\n    <p>\n        Get Your Free Accessibility &amp; Inclusion Toolkit\n    <\/p>\n    <a href=\"https:\/\/reciteme.com\/us\/download\/accessibility-and-inclusion-toolkit\/\">\n        Download Now\n    <\/a>\n<\/div>\n<!-- end Punchline CTA -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e600f9 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e600f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489b924\" data-id=\"489b924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931bf12 elementor-widget elementor-widget-text-editor\" data-id=\"931bf12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing is the lifeline of a business. Much like how cities depend on water, businesses depend on marketing. It feeds companies with a steady stream of customers, which they rely on for growth and prosperity. But what if your marketing initiatives are being hindered by their lack of accessibility? See, the whole point of marketing is to bring as many eyes as possible to your company\u2019s products and services. But if that social media advert doesn\u2019t have captions, or that blog article is not screen reader compatible, then you\u2019re not maximizing your reach. But don\u2019t worry, we can help with that. Welcome to your guide on accessible marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa533b4 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa533b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fea025\" data-id=\"1fea025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9d3bcf elementor-widget elementor-widget-image\" data-id=\"c9d3bcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header-1024x1024.png\" class=\"attachment-large size-large wp-image-40243\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header-1024x1024.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header-150x150.png 150w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header-768x768.png 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Marketing-Trends-for-2025-header.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abdf3ef\" data-id=\"abdf3ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb512b5 elementor-widget elementor-widget-text-editor\" data-id=\"cb512b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What is Accessibility in Marketing?<\/h2><p>Accessibility in marketing refers to designing and delivering content, products, and services in a way that ensures all individuals, including those with disabilities, can engage with them effectively. This includes making websites, advertisements, and digital content user-friendly for people with visual, auditory, cognitive, or motor impairments. Without accessibility, marketing efforts risk excluding a significant portion of the population &#8211; nearly 20% of people worldwide live with a disability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37ac79a disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37ac79a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c88735a\" data-id=\"c88735a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34265d9 elementor-widget elementor-widget-text-editor\" data-id=\"34265d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create truly accessible content, marketers should incorporate clear language, captions, alt text, and adaptable formats. These elements make digital and print materials easier to understand and interact with, ensuring that no audience is left behind. Whether it&#8217;s a social media post, an email campaign, or a website, accessibility enhances usability and creates a more seamless experience for all consumers.<\/p><p>Prioritizing accessibility not only expands audience reach but also strengthens brand reputation and fosters trust. Beyond meeting legal requirements, accessible marketing demonstrates social responsibility and commitment to accessibility. By ensuring that all consumers can engage with content effortlessly, brands build deeper connections and create a more welcoming and equitable marketplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f168e5a disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f168e5a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f9dcf1\" data-id=\"6f9dcf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f55c5b elementor-widget elementor-widget-heading\" data-id=\"9f55c5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Download our Inclusive Marketing Checklist<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495919a elementor-widget elementor-widget-text-editor\" data-id=\"495919a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Start your journey to inclusive with quick and actionable steps from our checklist!<\/strong><\/p><p>Inclusive marketing doesn\u2019t have to be complicated. This checklist breaks down everything you need to know to follow inclusive marketing best practices. Download your checklist today and get started right away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c200ddc elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c200ddc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/us\/download\/inclusive-marketing-checklist\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Inclusive Marketing Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2fc009\" data-id=\"c2fc009\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3b3816 elementor-widget elementor-widget-image\" data-id=\"b3b3816\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"577\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1024x738.webp\" class=\"attachment-large size-large wp-image-35280\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1024x738.webp 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup-300x216.webp 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup-768x554.webp 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1536x1107.webp 1536w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Inclusive-Marketing-Checklist-mockup.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-861cbb7 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"861cbb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd62ffa\" data-id=\"dd62ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95447c elementor-widget elementor-widget-text-editor\" data-id=\"b95447c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The Impact of Web Accessibility on Marketing<\/strong><\/h2><p>Adopting web accessibility technology helps to reduce legal risk and ensure you are doing the right thing for disability rights. But from a marketing perspective, the benefits go way further than that:<\/p><h3>Reaching a wider audience<\/h3><p>The statistics above account for 1 in every 5 people. That\u2019s 20% of the overall market that you are missing out on if your website is not accessible to everyone. And of that 20%&#8230;<\/p><ul><li>Only 10% of users have the technology they need to access websites barrier-free.<\/li><li>71% leave a site that they find hard to use.<\/li><li>86% would spend more if there were fewer barriers.<\/li><li>83% limit their shopping to sites that they know are accessible.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8534c96 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8534c96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d58382\" data-id=\"1d58382\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b2fc5e elementor-widget elementor-widget-image\" data-id=\"6b2fc5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"244\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-1024x312.png\" class=\"attachment-large size-large wp-image-40244\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-1024x312.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-300x91.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-768x234.png 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts.png 1150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd5036f disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd5036f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2da8847\" data-id=\"2da8847\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa063e5 elementor-widget elementor-widget-text-editor\" data-id=\"fa063e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>SEO Benefits<\/h3><p>Many of the recommended <a href=\"https:\/\/reciteme.com\/us\/news\/website-accessibility-best-practices\/\">best practices for improved accessibility<\/a> are heavily weighted on search engine algorithms. The latest Google algorithm updates actively validate websites that follow accessibility guidelines, and sites offering digital inclusion are becoming increasingly favoured as trusted sources on search queries.<\/p><blockquote><p style=\"margin-left: 36pt\"><em>\u201cThere\u2019s a considerable overlap between features that <a href=\"https:\/\/reciteme.com\/us\/news\/web-accessibility-and-seo\/\">enhance accessibility and SEO performance<\/a>. By making your web pages accessible to everyone, you\u2019re also boosting your chances of being found in search.\u201d<\/em><\/p><p style=\"margin-left: 36pt\"><strong>Clair Brotherton, Founder of A Clear, Bright Web<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c44907 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c44907\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1169a0\" data-id=\"c1169a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30971b3 elementor-widget elementor-widget-text-editor\" data-id=\"30971b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Improved User Experience (UX)<\/h3><p>User experience is crucial in the success of any online marketing activities. Search engines actively help to raise awareness by encouraging businesses to adopt better web accessibility standards. For example, Google has official guidelines explaining accessibility and how businesses can help to create a better user experience.<\/p><p>The entire purpose of a UX-friendly design is to improve usability. This is where products like the Recite Me <a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">assistive toolbar<\/a> come in. Accessibility compliance alone does not enable users to create a fully customizable experience. What makes a website truly inclusive is giving people as many choices as possible so they can modify their own view of your site and consume the information in a way that is personalized and tailored to their individual needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c6b437 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c6b437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f31bbef\" data-id=\"f31bbef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f690ea elementor-widget elementor-widget-image\" data-id=\"9f690ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"642\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_PageperSession.png\" class=\"attachment-large size-large wp-image-40245\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_PageperSession.png 548w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Recite_AccessibleMarketing_PageperSession-256x300.png 256w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61a2121\" data-id=\"61a2121\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-895910e elementor-widget elementor-widget-text-editor\" data-id=\"895910e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Increased ROI<\/h3><p><a href=\"https:\/\/reciteme.com\/us\/news\/business-case-for-accessibility\/\">Return on investment on web accessibility technology<\/a> is easy to track. Recite Me contracts come with automated monthly reporting and quarterly reviews as standard, and your dedicated account manager is always on hand to help you access more insights through our Google Analytics plug-in.<\/p><p>Website visitors using assistive technology have a longer, more enjoyable digital journey. On average, people using the Recite Me toolbar will visit over 4.5 pages per session which surpasses the internet average of 2.8 pages per session. This also decreases the average bounce rate of a website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb82540 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb82540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a190b6\" data-id=\"3a190b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60dad56 elementor-widget elementor-widget-text-editor\" data-id=\"60dad56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Brand Reputation<\/h3><p>Customers favour brands that care about helping others. In a world where consumers are increasingly value-driven, any company that actively promotes inclusivity in its operations will gain a more positive brand identity. In short, if your company isn\u2019t viewed as being inclusive, your products and services will appear less authentic, and customers simply will not spend their hard-earned money with you.<\/p><blockquote><p style=\"margin-left: 36pt\"><em>\u201cDigital businesses with accessible websites are demonstrating leadership by example. They are showcasing proof that ethical accessibility practices can help increase brand credibility, inclusion for all, and online conversions.\u201d<\/em><\/p><p style=\"margin-left: 36pt\"><strong>Clair Brotherton, Founder of A Clear, Bright Web<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4304b07 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4304b07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f76266\" data-id=\"6f76266\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9713697 elementor-widget elementor-widget-text-editor\" data-id=\"9713697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Disabilities to consider for accessible marketing strategies<\/h2><p>Different disabilities have different needs. And when implementing your marketing strategies, it&#8217;s important to understand these needs so that you can adjust your material accordingly. Here\u2019s a breakdown of some of the most common disabilities and what they mean for your company\u2019s marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e688e67 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e688e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8357477\" data-id=\"8357477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf3abb elementor-widget elementor-widget-text-editor\" data-id=\"bcf3abb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cognitive Disabilities<\/h3><p><a href=\"https:\/\/reciteme.com\/us\/news\/cognitive-accessibility\/\">Cognitive disabilities<\/a>, such as dyslexia and ADHD, typically affect reading and concentration. This makes dense, jargon-heavy content unfavourable. Many things can act as a distracting force, from flashing visuals and bright colors to decorative serif fonts. Complex navigation can also act as a barrier, bringing additional unnecessary cognitive load.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9724aa disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9724aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adab9c8\" data-id=\"adab9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b83ac37 elementor-widget elementor-widget-text-editor\" data-id=\"b83ac37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Visual Impairments<\/h3><p><a href=\"https:\/\/reciteme.com\/us\/news\/blind-accessibility\/\">Visual impairments<\/a> range from partial sight to complete blindness. Those toward the more severe end of the spectrum may rely on screen readers to help them navigate online content entirely. Those less affected might still require high contrast settings to be able to distinguish certain elements from each other.<\/p><h3>Hearing Impairments<\/h3><p><a href=\"https:\/\/reciteme.com\/us\/news\/deaf-accessibility\/\">Hearing impairments<\/a> can range from mild to profound hearing loss. Audio-based content without captions excludes deaf and hard-of-hearing users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da69c19\" data-id=\"da69c19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b18f61 elementor-widget elementor-widget-image\" data-id=\"6b18f61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"681\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2.png\" class=\"attachment-large size-large wp-image-33866\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2.png 679w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2-150x150.png 150w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d89268 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d89268\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ddb81\" data-id=\"26ddb81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af740f6 elementor-widget elementor-widget-text-editor\" data-id=\"af740f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Motor Disabilities<\/h3><p>Motor disabilities impact movement, and can often limit a user&#8217;s ability to use a mouse or touchscreen. This makes digesting marketing content difficult. Forms, menus, and other website features that require precise clicks can be rendered completely inaccessible for those with motor impairments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f353c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0f353c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8e10388\" data-id=\"8e10388\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e796b elementor-widget elementor-widget-heading\" data-id=\"72e796b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Free Accessibility Check of your Website<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49f4c3 elementor-widget elementor-widget-text-editor\" data-id=\"e49f4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de098d elementor-widget elementor-widget-text-editor\" data-id=\"2de098d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Finding accessibility issues is now easier than ever. Recite Me offers a free automated scan of your website\u2019s homepage to highlight non-compliance. You&#8217;ll get recommendations on how to fix them, helping to improve your accessibility score.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c72fef elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2c72fef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/us\/free-accessibility-check\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Run a Free Accessibility Check Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f9d57f\" data-id=\"5f9d57f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524a4e9 elementor-widget elementor-widget-image\" data-id=\"524a4e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"766\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image-1024x980.png\" class=\"attachment-large size-large wp-image-37397\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image-1024x980.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image-300x287.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image-768x735.png 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image-1536x1471.png 1536w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/5-Checker-Website-image.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b08464 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b08464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6c49e\" data-id=\"fa6c49e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b28129 elementor-widget elementor-widget-text-editor\" data-id=\"3b28129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Top 10 accessible marketing best practices to consider<\/h2><p>So, you\u2019re aware of how different disabilities may be impacted by your marketing strategies. But what should you do about it? Here are 10 actionable steps you can take to make your marketing initiatives more accessible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4d1a33 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4d1a33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af68581\" data-id=\"af68581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe3c076 elementor-widget elementor-widget-image\" data-id=\"fe3c076\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"388\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/How-to-Write-Alt-Text-Header-1.png\" class=\"attachment-large size-large wp-image-34419\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/How-to-Write-Alt-Text-Header-1.png 387w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/How-to-Write-Alt-Text-Header-1-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/How-to-Write-Alt-Text-Header-1-150x150.png 150w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d3d9eb\" data-id=\"0d3d9eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481c377 elementor-widget elementor-widget-text-editor\" data-id=\"481c377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Image alt text<\/h3><p><a href=\"https:\/\/reciteme.com\/us\/news\/how-to-write-image-alt-text-for-accessibility\/\">Alt text<\/a> provides descriptions for images, so that visually impaired users who rely on screen readers can still understand their purpose. Always add descriptive alt text to images, explaining their contents clearly and concisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6938721 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6938721\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebe16f\" data-id=\"3ebe16f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108db48 elementor-widget elementor-widget-text-editor\" data-id=\"108db48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Keyboard navigation<\/h3><p>Ensure your website and content are fully navigable without a mouse. Users with motor impairments, who cannot operate a mouse, rely on keyboard shortcuts to interact with content, fill out forms, etc. So, test your marketing content using only a keyboard, ensuring that any desired actions can be taken using only the following functions: Tab, Enter, and arrow keys.<\/p><h3>3. Clear color contrast<\/h3><p>Sufficient <a href=\"https:\/\/reciteme.com\/us\/news\/color-contrast-accessibility\/\">color contrast<\/a> between text and background helps users with low vision or <a href=\"https:\/\/reciteme.com\/us\/news\/color-blind-accessibility\/\">color blindness<\/a> when reading marketing content. Use online tools to check that your color contrast meets the minimum ratios outlined in the <a href=\"https:\/\/reciteme.com\/us\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">Web Content Accessibility Guidelines (WCAG)<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dd5269 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dd5269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b21df3d\" data-id=\"b21df3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af31e6 elementor-widget elementor-widget-text-editor\" data-id=\"1af31e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Accessible web forms<\/h3><p>If your marketing strategy involves the use of web forms, you must make sure they are accessible. <a href=\"https:\/\/reciteme.com\/us\/news\/website-form-accessibility\/\">Accessible forms<\/a> should be easy to navigate and complete for all users. This means providing clear labels for each form field, including helpful error messages when fields are incorrectly completed, and ensuring the form can be completed via keyboard functions alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75040bb\" data-id=\"75040bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e30800 elementor-widget elementor-widget-image\" data-id=\"6e30800\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"263\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/09\/6-Accessible-online-platforms-icon.png\" class=\"attachment-large size-large wp-image-35919\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/09\/6-Accessible-online-platforms-icon.png 263w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/09\/6-Accessible-online-platforms-icon-150x150.png 150w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc337b4 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc337b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee220c4\" data-id=\"ee220c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3578760 elementor-widget elementor-widget-text-editor\" data-id=\"3578760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5. Structured headings<\/h3><p>Using logical H1, H2, and H3 tags for content hierarchy makes navigation easier for screen reader users and those with cognitive disabilities. This is especially relevant to things like blog posts, landing pages, and newsletters.<\/p><h3>6. Simple and Clear Language<\/h3><p>Avoid jargon and long-winded sentences at all costs. Doing so will help to make your marketing content more accessible to users with cognitive disabilities and non-native speakers. Keep sentences concise and structure content in short paragraphs instead. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f56c44b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f56c44b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b91d9fa\" data-id=\"b91d9fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e084d elementor-widget elementor-widget-image\" data-id=\"24e084d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"430\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Accessible-Multimedia-Videos.png\" class=\"attachment-large size-large wp-image-34030\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Accessible-Multimedia-Videos.png 439w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/07\/Accessible-Multimedia-Videos-300x294.png 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b899d04\" data-id=\"b899d04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9503ec elementor-widget elementor-widget-text-editor\" data-id=\"f9503ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>7. Captions and Transcripts for Videos<\/h3><p>Videos are a popular choice in the marketing world. But without providing <a href=\"https:\/\/reciteme.com\/us\/news\/video-accessibility\/\">video accessibility<\/a> with text alternatives like captions, they can be impossible to access for users who are deaf or hard of hearing. Ensure captions are accurate and in sync with what\u2019s going on on screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b228f29 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b228f29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ab5739\" data-id=\"7ab5739\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb42f60 elementor-widget elementor-widget-text-editor\" data-id=\"cb42f60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>8. Avoid Auto-Playing Media<\/h3><p>Autoplaying videos or audio can be rather intrusive for users with sensory sensitivities or cognitive disabilities. You should always give users the choice of whether they want to play your media or not by allowing them to control playback manually.<\/p><h3>9. Customizable User Experience<\/h3><p>Last but not least, why not allow your users to adjust your marketing content to their specific needs? This could mean changing font size, color contrast, layout, or even language. Tools like the Recite Me <a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">accessibility toolbar<\/a> can help you do this by allowing complete user customisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d8f69d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d8f69d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf6165d\" data-id=\"cf6165d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7c6626 elementor-widget elementor-widget-text-editor\" data-id=\"a7c6626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>10. Mobile Accessibility<\/h3><p>Ensure that your marketing content is fully accessible on <a href=\"https:\/\/reciteme.com\/us\/news\/mobile-accessibility\/\">mobile devices<\/a>. This includes making sure buttons are large enough to click, text is legible without zooming, and all features are usable on touchscreens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26bc569\" data-id=\"26bc569\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af5e6c5 elementor-widget elementor-widget-image\" data-id=\"af5e6c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"392\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/01\/A-guide-to-Mobile-Accessibility.png\" class=\"attachment-large size-large wp-image-38570\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/01\/A-guide-to-Mobile-Accessibility.png 387w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/01\/A-guide-to-Mobile-Accessibility-296x300.png 296w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6afb3f disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6afb3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f514df4\" data-id=\"f514df4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b024fb1 elementor-widget elementor-widget-text-editor\" data-id=\"b024fb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How to measure and track accessible marketing activities<\/h2><p>So, we\u2019ve inspired you with our top 10 marketing best practices, and now you can\u2019t wait to get started. But before you do, and in fact while you do, it&#8217;s important to measure accessibility. That way, you know where to start, what\u2019s remaining, what works, and what doesn\u2019t. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c81de73 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c81de73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e314539\" data-id=\"e314539\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8ef96 elementor-widget elementor-widget-image\" data-id=\"9e8ef96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Auditing-icon.png\" class=\"attachment-large size-large wp-image-40246\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Auditing-icon.png 801w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Auditing-icon-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Auditing-icon-150x150.png 150w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/Auditing-icon-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa50510\" data-id=\"fa50510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-756f802 elementor-widget elementor-widget-text-editor\" data-id=\"756f802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Accessibility audits<\/h3><p>Accessibility is measured using audits. The most common and efficient auditing method is automated testing. This involves using tools an <a href=\"https:\/\/reciteme.com\/us\/product\/website-accessibility-checker\/\">accessibility checker<\/a> to conduct rapid scans of your website in search of any inaccessible or non-compliant features.<\/p><p>Auditing tools generally use WCAG as the benchmark reference for accessibility, as this is considered the gold standard by most courts of law. Some automated tools may even provide accessibility reports with actionable tips, or allow you to track your testing history for a more complete picture of how accessibility has improved over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36c7ca disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36c7ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb38313\" data-id=\"bb38313\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4663bb elementor-widget elementor-widget-text-editor\" data-id=\"d4663bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Manual and user testing<\/h3><p>After squeezing the most out of your automated tools, consider complementing this with manual or user testing. The former involves recruiting accessibility experts who manually test the operability of your marketing content. The latter relies on feedback from disabled user groups given their lived experience. Combining all three methods helps cover all bases, filling any gaps that one auditing method on its own might miss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3ff501 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3ff501\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce3a302\" data-id=\"ce3a302\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e98a59e elementor-widget elementor-widget-text-editor\" data-id=\"e98a59e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Engagement reports<\/h3><p>Once you\u2019re confident that your marketing materials meet accessibility standards, it&#8217;s time to share them with the world. Then use standard engagement metrics such as bounce rates, time on page, and click-through rates to determine whether accessibility practices have made a difference.<\/p><p>These metrics might even help you identify further areas of inaccessibility. For example, if one email newsletter is scoring a lower click-through rate than other newsletters, it could be due to an accessibility issue blocking users from engaging with it. Check it out, make the necessary adjustments, and continue refining your approach. After that, all that is left to do is rinse and repeat. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-289e82b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"289e82b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-675f2ba\" data-id=\"675f2ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff0729 elementor-widget elementor-widget-heading\" data-id=\"1ff0729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Download Free Website Accessibility Checklist<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665bc05 elementor-widget elementor-widget-text-editor\" data-id=\"665bc05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Website Accessibility Checklist guides you through the essential elements of an inclusive website with simple, actionable steps. Whether you\u2019re just getting started or looking to improve your existing site, this checklist will help you create a better experience for all users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151df42 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"151df42\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/downloads.reciteme.com\/website-accessibility-checklist\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Your Checklist Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8d2bd5f\" data-id=\"8d2bd5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a2ab1 elementor-widget elementor-widget-image\" data-id=\"12a2ab1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header-1024x1024.png\" class=\"attachment-large size-large wp-image-35045\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header-1024x1024.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header-150x150.png 150w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header-768x768.png 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Website-checklist-Header.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97551ed disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97551ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-553ee85\" data-id=\"553ee85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3f7e0e elementor-widget elementor-widget-text-editor\" data-id=\"b3f7e0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The need to integrate accessibility into your marketing strategy<\/h2><p>Ignoring accessibility can ultimately curb the potential of your marketing efforts. You can end up excluding entire segments of your target audience, working, rather counterproductively, against the very thing your marketing strategies set out to achieve.<\/p><p>However, by making your marketing practices accessible, you open your doors to a wider audience, improve SEO, and demonstrate social responsibility to your followers. This makes marketing accessibility a necessity for any modern businesses. With a wealth of tools at your disposal and this guide to help you navigate the way forward, you have everything you need to take the first steps. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7349f85 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7349f85\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb575eb\" data-id=\"eb575eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c20419 elementor-widget elementor-widget-text-editor\" data-id=\"4c20419\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Check out our Products &amp; Services<\/h2><p>Ready to take your first steps towards digital accessibility compliance? Then see how we can support your journey with our accessibility solutions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dc80ff elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc80ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8897fb9\" data-id=\"8897fb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c1bd7b elementor-widget elementor-widget-image\" data-id=\"4c1bd7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-47812\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Checker-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b7fb0 elementor-widget elementor-widget-text-editor\" data-id=\"46b7fb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Web Accessibility Checker<\/b><\/p><p>Scan, detect, fix, and maintain accessibility compliance standards on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b053309 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"b053309\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/us\/product\/website-accessibility-checker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Checker<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-27bf7e8\" data-id=\"27bf7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0931d93 elementor-widget elementor-widget-image\" data-id=\"0931d93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-47813\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/Toolbar-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1feb9 elementor-widget elementor-widget-text-editor\" data-id=\"1f1feb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Assistive Toolbar<br \/><\/b><\/p><p>Make your website an inclusive and customizable experience for people with disabilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fdd63 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"35fdd63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Toolbar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14450df\" data-id=\"14450df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a458ef elementor-widget elementor-widget-image\" data-id=\"4a458ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-47814\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2025\/12\/PDF-Remediation-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25c435 elementor-widget elementor-widget-text-editor\" data-id=\"e25c435\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>PDF Accessibility Checker<br \/><\/b><\/p><p>Check your PDFs are compliant with accessibility standards and run automated fixes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31396f5 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"31396f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/us\/product\/pdf-accessibility-checker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Checker<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.<\/p>\n","protected":false},"author":9,"featured_media":40574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[156],"departments":[94],"type_tag":[124],"flag":[],"class_list":["post-9229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disabilities","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to Accessible Marketing Best Practices<\/title>\n<meta name=\"description\" content=\"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Accessible Marketing Best Practices\" \/>\n<meta property=\"og:description\" content=\"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Recite Me\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T10:02:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T11:15:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Halpin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Halpin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\"},\"author\":{\"name\":\"Michael Halpin\",\"@id\":\"https:\/\/reciteme.com\/us\/#\/schema\/person\/a803bb6cbfcec2867b8f9f543359cbf8\"},\"headline\":\"Guide to Accessible Marketing Best Practices\",\"datePublished\":\"2025-02-24T10:02:34+00:00\",\"dateModified\":\"2026-01-28T11:15:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\"},\"wordCount\":2339,\"publisher\":{\"@id\":\"https:\/\/reciteme.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg\",\"keywords\":[\"Disabilities\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\",\"url\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\",\"name\":\"Guide to Accessible Marketing Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/reciteme.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg\",\"datePublished\":\"2025-02-24T10:02:34+00:00\",\"dateModified\":\"2026-01-28T11:15:39+00:00\",\"description\":\"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage\",\"url\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg\",\"contentUrl\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Guide to Accessible Marketing best practices\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/reciteme.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guide to Accessible Marketing Best Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reciteme.com\/us\/#website\",\"url\":\"https:\/\/reciteme.com\/us\/\",\"name\":\"Recite Me\",\"description\":\"Recite Me Website\",\"publisher\":{\"@id\":\"https:\/\/reciteme.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reciteme.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reciteme.com\/us\/#organization\",\"name\":\"Recite Me\",\"url\":\"https:\/\/reciteme.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/reciteme.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/cropped-Recite-logo-350px-@2x.png\",\"contentUrl\":\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/cropped-Recite-logo-350px-@2x.png\",\"width\":622,\"height\":200,\"caption\":\"Recite Me\"},\"image\":{\"@id\":\"https:\/\/reciteme.com\/us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/reciteme.com\/us\/#\/schema\/person\/a803bb6cbfcec2867b8f9f543359cbf8\",\"name\":\"Michael Halpin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/reciteme.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae2f3f545f8d0f0cf271e95cd76a081b3357c7a3f243082c7750004eede90c88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae2f3f545f8d0f0cf271e95cd76a081b3357c7a3f243082c7750004eede90c88?s=96&d=mm&r=g\",\"caption\":\"Michael Halpin\"},\"url\":\"https:\/\/reciteme.com\/us\/author\/michaelhalpin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Accessible Marketing Best Practices","description":"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Guide to Accessible Marketing Best Practices","og_description":"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.","og_url":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/","og_site_name":"Recite Me","article_published_time":"2025-02-24T10:02:34+00:00","article_modified_time":"2026-01-28T11:15:39+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg","type":"image\/jpeg"}],"author":"Michael Halpin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Halpin","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#article","isPartOf":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/"},"author":{"name":"Michael Halpin","@id":"https:\/\/reciteme.com\/us\/#\/schema\/person\/a803bb6cbfcec2867b8f9f543359cbf8"},"headline":"Guide to Accessible Marketing Best Practices","datePublished":"2025-02-24T10:02:34+00:00","dateModified":"2026-01-28T11:15:39+00:00","mainEntityOfPage":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/"},"wordCount":2339,"publisher":{"@id":"https:\/\/reciteme.com\/us\/#organization"},"image":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg","keywords":["Disabilities"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/","url":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/","name":"Guide to Accessible Marketing Best Practices","isPartOf":{"@id":"https:\/\/reciteme.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg","datePublished":"2025-02-24T10:02:34+00:00","dateModified":"2026-01-28T11:15:39+00:00","description":"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organizations. Learn more.","breadcrumb":{"@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#primaryimage","url":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg","contentUrl":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2021\/03\/Guide-to-Accessible-Marketing-best-practices-Thumbnail-copy.jpg","width":1920,"height":1080,"caption":"Guide to Accessible Marketing best practices"},{"@type":"BreadcrumbList","@id":"https:\/\/reciteme.com\/us\/news\/accessible-marketing-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reciteme.com\/us\/"},{"@type":"ListItem","position":2,"name":"Guide to Accessible Marketing Best Practices"}]},{"@type":"WebSite","@id":"https:\/\/reciteme.com\/us\/#website","url":"https:\/\/reciteme.com\/us\/","name":"Recite Me","description":"Recite Me Website","publisher":{"@id":"https:\/\/reciteme.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reciteme.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/reciteme.com\/us\/#organization","name":"Recite Me","url":"https:\/\/reciteme.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reciteme.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/cropped-Recite-logo-350px-@2x.png","contentUrl":"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/cropped-Recite-logo-350px-@2x.png","width":622,"height":200,"caption":"Recite Me"},"image":{"@id":"https:\/\/reciteme.com\/us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reciteme.com\/us\/#\/schema\/person\/a803bb6cbfcec2867b8f9f543359cbf8","name":"Michael Halpin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reciteme.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f3f545f8d0f0cf271e95cd76a081b3357c7a3f243082c7750004eede90c88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f3f545f8d0f0cf271e95cd76a081b3357c7a3f243082c7750004eede90c88?s=96&d=mm&r=g","caption":"Michael Halpin"},"url":"https:\/\/reciteme.com\/us\/author\/michaelhalpin\/"}]}},"_links":{"self":[{"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/posts\/9229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/comments?post=9229"}],"version-history":[{"count":47,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/posts\/9229\/revisions"}],"predecessor-version":[{"id":48701,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/posts\/9229\/revisions\/48701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/media\/40574"}],"wp:attachment":[{"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/media?parent=9229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/categories?post=9229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/tags?post=9229"},{"taxonomy":"departments","embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/departments?post=9229"},{"taxonomy":"type_tag","embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/type_tag?post=9229"},{"taxonomy":"flag","embeddable":true,"href":"https:\/\/reciteme.com\/us\/wp-json\/wp\/v2\/flag?post=9229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}