{"id":38223,"date":"2024-12-16T14:35:45","date_gmt":"2024-12-16T14:35:45","guid":{"rendered":"https:\/\/reciteme.com\/us\/?p=38223"},"modified":"2024-12-17T14:50:32","modified_gmt":"2024-12-17T14:50:32","slug":"digital-inclusion-in-action-lessons-from-colorado-811","status":"publish","type":"post","link":"https:\/\/reciteme.com\/us\/news\/digital-inclusion-in-action-lessons-from-colorado-811\/","title":{"rendered":"Digital Inclusion in Action: Lessons from Colorado 811"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38223\" class=\"elementor elementor-38223\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b46f704 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b46f704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee2f8c\" data-id=\"4ee2f8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab4fe4a elementor-widget elementor-widget-text-editor\" data-id=\"ab4fe4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today\u2019s ever-evolving marketing landscape, brands leading the charge in creating accessible and inclusive experiences are the ones making a lasting impact, and Colorado 811\u2019s recent partnership with Recite Me illustrates this shift.<\/p><p>By prioritizing accessibility in its marketing messaging, design, and delivery, Colorado 811 is forging deeper connections with its diverse audience and setting a standard for inclusive practices in its industry. Read on to learn about how they are making it happen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623db52 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623db52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e1afd\" data-id=\"88e1afd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b2c856 elementor-widget elementor-widget-text-editor\" data-id=\"5b2c856\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why Inclusion Matters at Colorado 811 <\/h2><p>As an organization dedicated to damage prevention and public safety, Colorado 811 serves everyone across the State of Colorado. As the communication link between utility\/facility owners, excavators, and homeowners with the goal of ensuring the protection of underground facilities from damages relating to excavation, it is essential that their resources and services are accessible to people of all abilities and languages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-974038d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"974038d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41a8511\" data-id=\"41a8511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3dd484 elementor-widget elementor-widget-spacer\" data-id=\"f3dd484\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baa551 elementor-widget elementor-widget-text-editor\" data-id=\"3baa551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2022\/09\/Quote_2-300x300.png\" alt=\"quote\" width=\"125\" height=\"125\" \/><\/p><p><strong>McKenna Emerine, Marketing Manager at Colorado 811 shared,<\/strong> \u201cInclusion is important because Colorado 811 serves a diverse population. We want to make sure that everyone &#8211; no matter their ability or what language they speak &#8211; has access to our services.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4ff74 elementor-widget elementor-widget-spacer\" data-id=\"6b4ff74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5456a46 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5456a46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f9cec2\" data-id=\"7f9cec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3470023 elementor-widget elementor-widget-text-editor\" data-id=\"3470023\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When Colorado 811 set out to enhance its digital presence, accessibility quickly emerged as a core focus. Their decision to implement <a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">Recite Me technology<\/a> on their website was driven by two primary goals: expanding their reach and improving user experience.<\/p><p>With Recite Me, Colorado 811 is addressing this need head-on. The Recite Me accessibility and language assistive toolbar not only enables translation into over 100 languages, but also provides features such as text-to-speech, reading aids, screen reader, and customizable styling options that help individuals tailor their experience according to their needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcdc8b6 elementor-widget elementor-widget-spacer\" data-id=\"fcdc8b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-684bed4\" data-id=\"684bed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0ee8ea elementor-widget elementor-widget-image\" data-id=\"c0ee8ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Colorado-811-Blog-Compliation-copy-1024x763.png\" class=\"attachment-large size-large wp-image-38245\" alt=\"Desktop, tablet, and mobile phone with screenshot of Colorado website\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Colorado-811-Blog-Compliation-copy-1024x763.png 1024w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Colorado-811-Blog-Compliation-copy-300x223.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Colorado-811-Blog-Compliation-copy-768x572.png 768w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Colorado-811-Blog-Compliation-copy.png 1450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a690fe1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a690fe1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2678891\" data-id=\"2678891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a8166 elementor-widget elementor-widget-spacer\" data-id=\"b0a8166\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d26001 elementor-widget elementor-widget-text-editor\" data-id=\"9d26001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2022\/09\/Quote_2-300x300.png\" alt=\"quote\" width=\"125\" height=\"125\" \/><\/p><p><strong>\u201cWe implemented Recite Me in response to feedback from our stakeholders who have been asking for the ability to translate our website into Spanish due to a large number of employees in the damage prevention industry speaking only or mostly Spanish.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f55506 elementor-widget elementor-widget-spacer\" data-id=\"1f55506\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a7beca disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a7beca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba7782c\" data-id=\"ba7782c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfc6677 elementor-widget elementor-widget-text-editor\" data-id=\"dfc6677\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Steps Toward Inclusive Marketing<\/h2><p>In the increasingly competitive digital marketplace, cultivating brand loyalty is more important than ever. Acquiring a new customer can cost five times more than retaining an existing one, and 33% of customers will consider switching companies after just one poor experience (<a href=\"https:\/\/www.netomi.com\/american-express-wellactually-customer-service-research-study#:~:text=33%20percent%20of%20consumers%20say,companies%20that%20deliver%20excellent%20service\">Netomi<\/a>). With this in mind, Colorado 811 is taking great steps to create an inclusive experience for their customers and website visitors across every touchpoint:<\/p><ul><li>Translating All Print Materials into Spanish<\/li><li>Translating Key Social Media Posts<\/li><li>Implementing <a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">Recite Me Technology<\/a><\/li><li>Updating the Website for a Better User Journey<\/li><\/ul><p>Looking to 2025, Colorado 811 has grand plans in store! The organization plans to launch a brand-new website by the end of 2024, setting the stage for an enhanced digital experience for its website visitors.<\/p><p>Additionally, Colorado 811 is gearing up for a large-scale \u201cDig Season\u201d campaign, which will run from March through July for homeowners, and March through October for professionals. This campaign will include a dynamic mix of video content, organic and paid social media, over-the-top (OTT) advertising, radio spots, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0525fba disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0525fba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-417376c\" data-id=\"417376c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c48ee elementor-widget elementor-widget-text-editor\" data-id=\"31c48ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A Blueprint for 2025<\/h2><p>Looking to 2025, <a href=\"https:\/\/www.colorado811.org\/\">Colorado 811<\/a> has grand plans in store! The organization plans to launch a brand-new website by the end of 2024, setting the stage for an enhanced digital experience for its website visitors.<\/p><p>Additionally, Colorado 811 is gearing up for a large-scale \u201cDig Season\u201d campaign, which will run from March through July for homeowners, and March through October for professionals. This campaign will include a dynamic mix of video content, organic and paid social media, over-the-top (OTT) advertising, radio spots, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b2fa74 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b2fa74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a939b89\" data-id=\"a939b89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-453ae0e elementor-widget elementor-widget-text-editor\" data-id=\"453ae0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Standing still on integrating inclusion and accessibility best practices into your marketing mix is not an option. For organizations looking to make an impact, the message is clear\u2014embrace accessibility and inclusivity, and you\u2019ll create a brand that truly resonates with your audience.<\/p><p>Help us understand how inclusive the marketing industry is today in our \u2018<a href=\"https:\/\/eu1.hubs.ly\/H0fb4Ml0\">Inclusive Marketing Survey<\/a>\u2019. Whether you&#8217;re an in-house marketer or work for a marketing agency, your input is essential. Together, we can build a clearer picture of the industry\u2019s inclusivity and identify ways to drive change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e9c700 disable-default elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8e9c700\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9f96df\" data-id=\"d9f96df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e645f56 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e645f56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Rocket-CTA-icon-300x300.png\" class=\"attachment-medium size-medium wp-image-35219\" alt=\"\" srcset=\"https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Rocket-CTA-icon-300x300.png 300w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Rocket-CTA-icon-150x150.png 150w, https:\/\/reciteme.com\/us\/wp-content\/uploads\/sites\/2\/2024\/08\/Rocket-CTA-icon.png 730w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7edfcc8\" data-id=\"7edfcc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bce9e84 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bce9e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: inherit;text-align: left\">Kickstart your accessibility journey with Recite Me<\/h2><p>Act today to ensure your website is accessible and compliant with the latest WCAG standards. Get started on your website accessibility strategy by working through the following action points:<\/p><ol><li><a href=\"https:\/\/reciteme.com\/us\/contact\/\">Contact our team<\/a> for more advice about WCAG standards and Accessibility best practices.<\/li><li>Find out more about the Recite Me <a href=\"https:\/\/reciteme.com\/us\/product\/website-accessibility-checker\/\">Web Accessibility Checker<\/a>.<\/li><li><a href=\"https:\/\/reciteme.com\/us\/demo\/\">Schedule a free demonstration<\/a> to learn how our technology can help you.<\/li><li><a href=\"https:\/\/reciteme.com\/us\/free-accessibility-check\/\">Run a free scan<\/a> of your website for WCAG 2.1 AA compliance.<\/li><li><a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">Try our assistive toolbar<\/a> on your website.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brands leading the charge in creating accessible and inclusive experiences are the ones making a lasting impact, and Colorado 811\u2019s recent partnership with Recite Me demonstrates this shift.<\/p>\n","protected":false},"author":13,"featured_media":38227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[158,148],"departments":[94],"type_tag":[126],"flag":[],"class_list":["post-38223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-all-sectors","tag-construction","departments-marketing","type_tag-guest-blogs-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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