{"id":21966,"date":"2023-03-27T21:31:59","date_gmt":"2023-03-27T20:31:59","guid":{"rendered":"https:\/\/reciteme.com\/us\/?p=21966"},"modified":"2025-10-15T13:13:21","modified_gmt":"2025-10-15T12:13:21","slug":"inclusive-online-experiences-food-and-beverage-usa","status":"publish","type":"post","link":"https:\/\/reciteme.com\/us\/news\/inclusive-online-experiences-food-and-beverage-usa\/","title":{"rendered":"Providing Inclusive Online Experiences in the Food and Beverage Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21966\" class=\"elementor elementor-21966\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050f67 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050f67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7535e53\" data-id=\"7535e53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86316f elementor-widget elementor-widget-text-editor\" data-id=\"e86316f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The food and beverage industry is unique in that core marketing operations are split between targeting the general public and driving business by cultivating B2B relationships with retailers, bars, restaurants, hotel chains, etc.\u00a0<\/p><p>That means catering to an incredibly diverse audience, and that\u2019s before you even factor in internal platforms that ensure employees have the tools needed to engage, interact, and be included in all your brand-related efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4085a3c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4085a3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2292ce5\" data-id=\"2292ce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b056c3 elementor-widget elementor-widget-text-editor\" data-id=\"7b056c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Business Case for Online Accessibility\u00a0<\/h2><p>To succeed in today\u2019s competitive online world, your business needs to be as inclusive as possible. That means making concerted and purposeful efforts to build accessible websites that are welcoming, navigable, and usable by people with disabilities. Not just because <a href=\"https:\/\/reciteme.com\/us\/news\/6-reasons-why-making-your-website-accessible-is-the-right-thing-to-do-3\/\">it\u2019s the right thing to do<\/a> or because <a href=\"https:\/\/reciteme.com\/us\/news\/accessibility-legislation\/\">legislation dictates that you have to<\/a>, but because you\u2019ll suffer a real-world hit to your bottom line if you don\u2019t.<\/p><h3>Engaging with Consumers<\/h3><p>Welcoming people with varied access needs promotes your commitment to inclusion, helps maximize sales, and builds stronger customer relationships. Today\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2021\/12\/27\/how-social-values-drive-consumers-to-brands\/?sh=3b87ea927425\">consumers are incredibly socially conscious<\/a> in their purchasing habits and expect their brands of choice to be supportive and care about helping others.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c61da93\" data-id=\"c61da93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780c558 elementor-widget elementor-widget-spacer\" data-id=\"780c558\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9462685 elementor-widget elementor-widget-image\" data-id=\"9462685\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/The-Business-Case-for-Online-Accessibility-Asset-V1.png\" title=\"\" alt=\"illustration of people in a meeting discussing accessibility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e600ef0 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e600ef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba018d5\" data-id=\"ba018d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f70a7d5 elementor-widget elementor-widget-text-editor\" data-id=\"f70a7d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s run through a few stats that should put the consequences of choosing not to be inclusive into perspective:<\/p><ul><li>63% of all shopping journeys start online (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/shopping-occasion-experiences\/\">Google<\/a>).\u00a0<\/li><li>The spending power of disabled people and their families adds up to $8 trillion annually (<a href=\"https:\/\/sheribyrnehaber.medium.com\/people-with-disabilities-control-8-trillion-in-spending-dabd43a87d81#:~:text=People%20with%20disabilities%20(by%20themselves,%24645%20billion%20in%20disposable%20income.&amp;text=Add%20in%20non%2Ddisposable%20income,trillion%20total%20global%20purchasing%20power.\">Medium<\/a>).<\/li><li>71% of disabled website visitors leave websites they find hard to use (<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\">ClickAway Pound<\/a>).<\/li><li>52% of online consumers consider a company\u2019s values when making a purchase (<a href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/\">Forbes<\/a>).\u00a0<br \/><br \/><\/li><\/ul><p>Inaccessible websites not only exclude disabled people, who comprise 20% of the entire market share. They also block you from generating income from non-disabled yet socially conscious consumers, who will only buy from companies with inclusive values.\u00a0 That\u2019s why every facet of your online product offering needs to be available to everyone. In the F&amp;B industry, that includes everything from:\u00a0<\/p><ul><li>Browsing your website for product details<\/li><li>Ordering takeout.<\/li><li>Making a bulk shipment order.<\/li><li>Making a reservation<\/li><li>Reading your menu.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133cd9b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133cd9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710166b\" data-id=\"710166b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b2c88 elementor-widget elementor-widget-text-editor\" data-id=\"25b2c88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Engaging with B2B Clients<\/h3><p>Sales reps once epitomized the F&amp;B industry. However, the rep roles for in-person client visits are fast becoming obsolete because the most influential modern business models are based on online client acquisition. B2B buyers now rely heavily on digital information and expect a seamless multi-channel online buying experience. In fact, a survey of nearly 1,000 B2B buyers identified that <a href=\"https:\/\/hbr.org\/2022\/02\/traditional-b2b-sales-and-marketing-are-becoming-obsolete\">43% would prefer an entirely rep-free buying experience<\/a>.\u00a0<\/p><p>Ensuring all of your online communications are barrier-free and accessible is essential. Why? Because the average global disability prevalence is one in five (<a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\">WHO<\/a>), and in every potential client\u2019s office, there will be buyers with either physical disabilities or hidden disabilities like:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-934614b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934614b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-de74f94\" data-id=\"de74f94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d0d688 elementor-widget elementor-widget-image\" data-id=\"0d0d688\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/Neurological-Icon.png\" title=\"\" alt=\"neurological icon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0e0cd elementor-widget elementor-widget-text-editor\" data-id=\"bd0e0cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Neurological and cognitive differences<\/b><\/p><p>Approximately one in four people are affected by mental or neurological disorders at some point in their lives (<a href=\"https:\/\/www.who.int\/news\/item\/28-09-2001-the-world-health-report-2001-mental-disorders-affect-one-in-four-people\">WHO<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b336f60\" data-id=\"b336f60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54aa77 elementor-widget elementor-widget-image\" data-id=\"b54aa77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/Visual-icon.png\" title=\"\" alt=\"vision icon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a05ce9 elementor-widget elementor-widget-text-editor\" data-id=\"4a05ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vision impairments<\/b><\/p><p>Around 2.2 billion people worldwide have vision impairments, including <a href=\"https:\/\/reciteme.com\/us\/news\/supporting-people-with-vision-problems-online\/\">partial sightedness<\/a>, <a href=\"https:\/\/reciteme.com\/us\/news\/color-blindness-and-website-assistive-technology\/\">color blindness<\/a>, and <a href=\"https:\/\/reciteme.com\/us\/news\/deafblindness-and-online-accessibility\/\">deafblindness<\/a> (<a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\">WHO<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6b1ebf2\" data-id=\"6b1ebf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b48a8 elementor-widget elementor-widget-image\" data-id=\"60b48a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/learning-Difficulties-Icon.png\" title=\"\" alt=\"learning difficulties\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222aba5 elementor-widget elementor-widget-text-editor\" data-id=\"222aba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Learning difficulties<\/b><\/p><p>Dyslexia alone affects at least 15% of the population (<a href=\"https:\/\/www.dyslexia-reading-well.com\/dyslexia-statistics.html\">The Reading Well<\/a>), so the total number of people with learning difficulties is estimated to be around 20%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1f0c82b\" data-id=\"1f0c82b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af3700 elementor-widget elementor-widget-image\" data-id=\"3af3700\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/Langauge-Icon.png\" title=\"\" alt=\"language icon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1059da6 elementor-widget elementor-widget-text-editor\" data-id=\"1059da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Linguistic deficits<\/b><span style=\"font-weight: 400\">\u00a0 <\/span><\/p><p>87% of internet users speak a language other than English (<a href=\"https:\/\/www.babbel.com\/en\/magazine\/how-many-people-speak-english-and-where-is-it-spoken#:~:text=Out%20of%20the%20world's%20approximately,English%20as%20their%20first%20language.\">Babbel<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3898974 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3898974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47bf6fe\" data-id=\"47bf6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e01006 elementor-widget elementor-widget-text-editor\" data-id=\"4e01006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Making sure your marketing messages are accessible and inclusive ensures your outreach efforts reach as many leads as possible and have the maximum chance of progressing through your sales pipeline and converting to a sale. That means you need to apply <a href=\"https:\/\/reciteme.com\/us\/news\/website-accessibility-best-practices\/\">accessibility best practices<\/a> to all of your online channels, including:<\/p><ul><li>Websites<\/li><li>Social media platforms<\/li><li>Email marketing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d70917 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d70917\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba74c0\" data-id=\"dba74c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8cf621 disable-default elementor-widget elementor-widget-text-editor\" data-id=\"d8cf621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Engaging with Employees<\/h3><p>Employees are often forgotten when discussing website accessibility. Yet, there are several good reasons they shouldn\u2019t be &#8211; especially given that almost half the food companies surveyed in a recent Deloitte study said that <a href=\"https:\/\/www.foodprocessing.com\/workforce\/coronavirus\/article\/11292675\/where-did-all-of-the-food-beverage-workers-go\">retaining talent was their top workplace challenge<\/a>. The problem isn&#8217;t just holding onto employees once you\u2019ve got them through the door, but in the entire employee life cycle from attraction to retention:<\/p><ul><li><strong>Employee attraction<\/strong> \u2013 Only one in three job seekers think employers and recruiters make online job applications suitably accessible for disabled people (<a href=\"https:\/\/www.independent.co.uk\/news\/uk\/home-news\/disabled-people-jobs-applications-more-able-bodied-stats-before-employment-a7970701.html\">The Independent<\/a>).<\/li><li><strong>Employee recruitment<\/strong> \u2013 54% of applicants say they\u2019ve encountered hurdles at multiple stages of the recruitment process, and 28% say they find online assessments challenging (<a href=\"https:\/\/ridi.org.uk\/\">RIDI<\/a>).<\/li><li><strong>Employee onboarding<\/strong> \u2013 9% of employees have left a company because of a poor onboarding experience.<\/li><li><strong>Employee development<\/strong> &#8211; Cognitive diversity has been proven to enhance team innovation by up to 20% (<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/deloitte-review\/issue-22\/diversity-and-inclusion-at-work-eight-powerful-truths.html\">Deloitte<\/a>).<\/li><li><strong>Employee retention<\/strong> &#8211; Employees with disabilities take less time off and tend to stay with companies for longer.<\/li><\/ul><p>In summary, fostering an inclusive and diverse organizational culture is key to long-term growth and success, and it\u2019s almost impossible to do that without having an accessible website and accessible internal intranets and learning platforms.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a41c1e disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a41c1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8b786\" data-id=\"1c8b786\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b264146 elementor-widget elementor-widget-spacer\" data-id=\"b264146\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcd6d4 elementor-widget elementor-widget-text-editor\" data-id=\"0bcd6d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2022\/09\/Quote_2-300x300.png\" alt=\"quote\" width=\"125\" height=\"125\" \/><\/span><\/strong>\u201cOur annual engagement survey highlighted that we needed to become more digitally inclusive and provide essential resources to support varied needs. As a responsible employer, it is important we provide opportunities for our colleagues to thrive and be the best version of themselves.\u201d<\/p><p><span style=\"font-weight: 400\">Carina Mardenborough, Diversity, Inclusion, and Well-being Manager, Poundland <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c2a8bc disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c2a8bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136c7df\" data-id=\"136c7df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2680e elementor-widget elementor-widget-spacer\" data-id=\"fc2680e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f631aa disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f631aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d13f34\" data-id=\"0d13f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e5eac elementor-widget elementor-widget-text-editor\" data-id=\"55e5eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What Barriers do People Face Online?<\/h2><p>Poorly designed websites make it difficult for people with disabilities to access your content. It doesn\u2019t matter how good a website looks. If it\u2019s not built with accessibility in mind, the site will fall short because many visitors will not be able to read, navigate, or understand it due to:<\/p><ul><li>Incorrect font, text size, or text spacing.<\/li><li>Insufficient color contrasts between the text and background.<\/li><li>Insufficient options for touchpad and keyboard navigation.<\/li><li>Poorly organized and formatted pages that make using a screen reader challenging.<\/li><li>Distracting graphics and image carousels.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e9b6136\" data-id=\"e9b6136\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df7b36c elementor-widget elementor-widget-image\" data-id=\"df7b36c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/What-Barriers-do-People-Face-Online-Asset.png\" title=\"\" alt=\"person sat at laptop thinking about online barriers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa162d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa162d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e8e893\" data-id=\"2e8e893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f241420 elementor-widget elementor-widget-text-editor\" data-id=\"f241420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Accessibility and Inclusion Goals<\/h2><p>To maximise revenue and meet your organisational goals for sales and growth, having an accessible website is a must. So, how do you go about making your F&amp;B website accessible?\u00a0<\/p><p>The Web Content Accessibility Guidelines (WCAG) are the gold standard in accessibility guidelines. Compliance at WCAG 2.1 Level AA level is typically the minimum reference point when discussing \u2018making a website accessible.\u2019 It\u2019s also the standard to which <a href=\"https:\/\/reciteme.com\/us\/news\/accessibility-legislation\/\">accessibility legislation<\/a> usually stipulates compliance.\u00a0\u00a0<\/p><p>However, creating an inclusive online experience goes beyond guidelines and anti-discrimination laws because compliance alone doesn\u2019t provide a fully customizable experience. What makes a website truly inclusive is providing choices so people can customize your website and consume the information in the way that works best for them. Or, as we like to put it: Accessibility + Usability = Inclusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86647c4 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86647c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df43ea1\" data-id=\"df43ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cbd6a0 elementor-widget elementor-widget-text-editor\" data-id=\"5cbd6a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How Can Recite Me Help?<\/h2><p>Recite Me\u2019s innovative suite of accessibility on-demand tools makes websites accessible and inclusive for a diverse range of people:<\/p><ul><li><a href=\"https:\/\/reciteme.com\/product\/website-accessibility-checker\/\">The Recite Me Checker<\/a> audits back-end and front-end web development processes by running 396 separate compliance scans in line with WCAG 2.1 and breaking down the issues you should be working to fix.<\/li><li><a href=\"https:\/\/reciteme.com\/product\/assistive-toolbar\/\">The Recite Me Toolbar<\/a> promotes inclusivity by allowing end users with sight loss, cognitive impairments, learning difficulties, physical disabilities, and varying linguistic needs to access your website per their individual needs and preferences.<\/li><\/ul><h3>Improved Accessibility Backed By Real-World Data<\/h3><p>Thousands of organizations using Recite Me technology are already benefitting from their investment. Results from our 2022 annual report show that during the previous 12 months:<\/p><ul><li>The Recite Me toolbar was active on over 5000 websites<\/li><li>Individual toolbar usage increased by 59% to over 5.5 million users.<\/li><li>We made 34.4 million pages of web content inclusive.<\/li><li>On average, Recite Me toolbar users viewed 6.33 web pages per session &#8211; more than double the internet average of 2.8 pages per session.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfab7e5 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfab7e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfacdb5\" data-id=\"dfacdb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e4c821 elementor-widget elementor-widget-text-editor\" data-id=\"0e4c821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Organizations Leading the Way: Recite Me Launches on Coca-Cola<\/h2><p>Recite Me\u2019s suite of accessibility and language tools are now <a href=\"https:\/\/www.linkedin.com\/posts\/reciteme_accessibility-onlineinclusion-cocacola-activity-7031182264105328640-ISKY\/?utm_source=share&amp;utm_medium=member_desktop\">live on various Coca-Cola websites<\/a>, including coca-colacompany.com, careers.coca-cola.com, and investors.coca-cola.com, providing inclusive digital experiences to consumers, job-seekers, and investors.<\/p><p>To support Coca-Cola\u2019s 700,000 employees worldwide, the toolbar is also live on the company\u2019s internal website to aid employees with disabilities, learning difficulties, visual impairments, and those who speak English as a second language.<\/p><p>Together, Recite Me and Coca-Cola are connecting people from around the world with the power of an inclusive website, community work, and the love for Coca-Cola as an iconic global brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-037c6fa\" data-id=\"037c6fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacf17a elementor-widget elementor-widget-image\" data-id=\"dacf17a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2023\/03\/Coca-Cola-Mock-Up-Asset.png\" title=\"\" alt=\"coca-cola website open on different devices with the recite me toolbar launched\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f445d0 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f445d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fa9984\" data-id=\"7fa9984\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f070a3e elementor-widget elementor-widget-text-editor\" data-id=\"f070a3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3 Ways F&amp;B Organizations Can Become More Digitally Inclusive<\/h2><p>Ultimately, technology that benefits people with disabilities benefits everyone, and upping your game on online inclusion needn\u2019t be scary \u2013 or an overnight process. Implementing several small and gradual changes makes it much easier for F&amp;B companies to attract a wider audience, convert more leads to sales, and find and retain top talent to continue driving the business forward.\u00a0<\/p><ol><li>Make sure your website build is accessible. Good web developers can help you adapt your site by incorporating best practices for accessibility.\u00a0<\/li><li>Familiarise yourself with the most up-to-date <a href=\"https:\/\/reciteme.com\/us\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">Web Content Accessibility Guidelines (WCAG),<\/a> and aim for 2.1 Level AA compliance.<\/li><li>Use assistive technology to bridge the gap between accessibility and usability, creating an inclusive online experience for everyone.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd002ed disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd002ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9c3d0\" data-id=\"1e9c3d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e7938d elementor-widget elementor-widget-spacer\" data-id=\"8e7938d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e02cbb disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e02cbb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d01c0b0\" data-id=\"d01c0b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a220bcf elementor-widget elementor-widget-spacer\" data-id=\"a220bcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2520caa elementor-widget elementor-widget-text-editor\" data-id=\"2520caa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Start Your Web Accessibility Journey<\/h2><p>Our team is here to help you on your mission to provide more inclusive online experiences. Get started on your online inclusion strategy today by working through these action points:<\/p><ol><li><a href=\"https:\/\/reciteme.com\/us\/contact\">Contact our team<\/a> for more advice about WCAG standards and the web accessibility legislation that applies to your organization.<\/li><li>Find out more about the <a href=\"https:\/\/reciteme.com\/us\/product\/website-accessibility-checker\/\">Recite Me Web Accessibility Checker<\/a>.<\/li><li><a href=\"https:\/\/reciteme.com\/us\/demo\/\">Schedule a free checker demonstration<\/a> to learn how our technology can help you.\u00a0<\/li><li><a href=\"https:\/\/reciteme.com\/us\/free-accessibility-check\/\">Run a free check<\/a> of your website for WCAG 2.1 AA compliance.\u00a0<\/li><li>Find out more about the <a href=\"https:\/\/reciteme.com\/us\/product\/assistive-toolbar\/\">Recite Me Toolbar.<\/a><\/li><\/ol><p><b><a href=\"https:\/\/reciteme.com\/us\/resource-hub\/\">Try our toolbar<\/a> or <a href=\"https:\/\/reciteme.com\/us\/demo\/\">schedule a free demonstration<\/a> to see the difference it can make to your customers, clients, and employees.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aaadcc5\" data-id=\"aaadcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c42c32 elementor-widget elementor-widget-spacer\" data-id=\"1c42c32\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03cb4c elementor-widget elementor-widget-image\" data-id=\"d03cb4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reciteme.com\/wp-content\/uploads\/2022\/11\/WCAG-CTA-Blog-Asset-v2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore how digital inclusion can help F&amp;B organizations engage with consumers, clients, and employees.<\/p>\n","protected":false},"author":9,"featured_media":22005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[],"departments":[93,95,94],"type_tag":[124],"flag":[],"class_list":["post-21966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","departments-c-suite","departments-diversity","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inclusive Online Experiences in the Food and Beverage Industry<\/title>\n<meta name=\"description\" content=\"Explore how digital inclusion can help F&amp;B organisations engage with consumers, clients, and employees. 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