Success Stories
Transport

First Rail

FirstGroup plc is a leading provider of transport services in the UK and North America. They create solutions that reduce complexity, making travel smoother and life easier. With £7.8 billion in revenue and around 100,000 employees, they transported 2.1 billion passengers in 2019.

Our Brief

FirstRail prides itself on being a company that goes the extra mile to maintain communication and quality of service. Studies show that 1 in 5 people have impairments that make accessing online information challenging and excluding 20% of the population is not something that the FirstRail team was prepared to accept. Therefore, needing a solution to help people on their website with an inclusive experience.

Our Solution

Part of their commitment to providing the best possible online experience includes the additional layer of inclusive software across their websites. By providing Recite Me accessibility and language support, FirstRail has supported over 19,200 people to read and understand the content on their websites during 2020.

The toolbar includes an enhanced screen reader, fully customizable styling features, reading aids, and translation tools, meaning web pages can now be consumed in a way that is personalized and tailor-made to each unique website visitor.

“We chose to install the Recite Me assistive toolbar to make our website not simply accessible but to be truly inclusive to all. Accessing the internet can be a challenge for some key customer groups. This includes customers who may have decreased vision, struggle with literacy, are autistic, speak and/or read English as a second language, suffer from attention disorders, have a learning difficulty, or are affected by physical disabilities. It is a pleasure to work with a specialist provider like Recite Me who takes great care to understand customer needs. We are proud to be a digitally inclusive company that values each and every online visitor.”

Subhash Mishra

Head of Digital Strategy, FirstRail

First Rail

Our Brief

Our Solution

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First Rail

Our Brief

Our Solution

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Book a Demo

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