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Utilita Energy Provides an Inclusive Digital Experience

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Utilita Energy now provides an inclusive online experience to enable all their customers to access essential utility information barrier-free.

Utilita Energy is the UK’s first and only specialist Pay as You Go Smart Energy supplier, providing energy to 800,000 homes across the UK. By providing accessibility and language options on their website, Utilita Energy is removing barriers for those with disabilities, learning difficulties, visual impairments, and who speak English as a second language.

To maintain Utilita’s position as a leading PAYG supplier, they continue to embrace the latest technology, with a commitment to supporting those who face online barriers. 14.1 million people in the UK have a disability (19% of adults) who can encounter difficulties online that prevent access to energy information and services.

Utilita Energy has launched Recite Me’s innovative accessibility toolbar to create an inclusive digital experience for all. The toolbar is packed full of customisable options to create a bespoke experience. Features include a multi-language screen-reader, a wide range of styling options, reading aids, and a translation function that can translate all their content into over 100 languages.

“It’s important to us at Utilita that our services are accessible to everyone, which is why we decided to implement the ‘Recite Me’ accessibility toolbar on our website. The toolbar has already made a huge difference to our customers, in the first month alone it helped over 1,000 users view our website in the best way for them.”
Lauren Sanders​ Marketing Manager

Only in the last month, Utilita Energy has supported over 1000 people online with accessibility and language options. This has enabled customers to access their accounts and new website visitors to browse products and information hassle-free.

Toolbar data show that website visitors have viewed 1,689 accessible pages. This data provides Utilita with information on what pages people are using most and how this can be used to suit the needs of their customers.

The most used accessibility toolbar feature is the translation feature, with 33% of web users. This feature translates web content into over 100 languages and includes 35 text-to-speech voices. The most commonly translated languages are Tagalog, Arabic, and Bulgarian, which supports Utilita’s diverse range of customers.

Recite Me’s screen reader is a common feature used, with 32% of web users having online content read aloud in English, Italian, and Dutch.

Utilita Energy web users can customise their inclusive online journey by clicking the speech icon at the top of their website.

For more information on how you can provide accessibility options online, go to Recite Me or feel free to contact one of our helpful team members.

Recite Me is quick and easy to implement on your website. Join the thousands of companies who have already ensured that their website is accessible for all. You can even try out our free website accessibility check today.

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