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United Utilities provides an inclusive experience online for over 100,000 people

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2020 was a year we will never forget where the physical world came to something of a standstill and we were all forced to perform everyday tasks online.

Organisations across the globe made concerted efforts to maximise their online presence to ensure continued support and service to clients. Water company United Utilities did just this with the help of Recite Me accessibility and language options on its website.

By making its digital world accessible and barrier-free to all website visitors and customers, people were able to self-serve accounts and explore products and services without having to call United Utilities for one-to-one support over the phone or live chat.

United Utilities is responsible for delivering 1.8 billion litres of water a day to more than 3 million homes and businesses in the North West of England and is dedicated to providing its essential service at a high standard to the population.

Studies show that 1 in 5 people have impairments that make accessing online information challenging. Excluding 20% of the population is not something that United Utilities was not prepared to accept.

In 2020 the Recite Me toolbar helped over 100,000 people to read and understand website content barrier-free. Our unique assistive toolbar helps everyone to customise their online experience to suit their own individual needs.

The Data shows that 552,059 pieces of content were read aloud using the text-to-speech engine and 20,707 pages were translated into a different language, including Polish, Portuguese and Arabic.

Other support tools include styling and reading assistance. 12,326 styling changes were made in total, including alterations to font type, size, and colour, and overall colour contrast between background and foreground.

With COVID-19 restrictions continuing to push people online, website accessibility factors are at the forefront of business development in 2021. We are incredibly proud to be part of a business’s development in the utilities sector.

Louise Beardmore, Customer Services and People Director at United Utilities, commented “We chose to install the Recite Me assistive toolbar to make our website accessible and truly inclusive to all. The internet can be an incredibly intimidating place and anyone who finds it difficult to understand or communicate is at a significant disadvantage.”

The Recite Me toolbar includes fully customisable styling features, reading aids, and translation tools, meaning web pages can be consumed in a way that is personalised and tailor-made to each unique website visitor. This includes the ability to change font size, type, and colour, adjust overall colour contrasts, strip away distracting graphics, download content as an audio file, convert content into over 100 different on-screen languages, or have the page read aloud in a choice of 35 different languages.

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