Attract more visitors by making your tourist attraction more accessible Attract more visitors by making your tourist attraction more accessible

Attract more visitors by making your tourist attraction more accessible

Posted on: by Alison Wilson

After this summer’s heatwave came the inevitable rain. After all, this is Britain!

But as you know, it’s not all doom and gloom. Because the 39 million international tourists who visit here in our ‘summer’ don’t just come for the odd day out at our beautiful beaches.

They come to spend time and money at our museums and tourist attraction too. For example, eight of the top ten visitor attractions in the UK are museums.

And the UK has five of the top 20 most visited art museums in the world, which is more than any other country.

Of course London leads the way, with visitor favourites like the Natural History Museum, The Tate Modern, Victoria & Albert Museum and Madame Tussauds.

The UK is now truly multi-lingual

As you’d expect in a cosmopolitan city like London, more than one in five people don’t speak English as their first language.

Across the UK that figure stands at around ten per cent of the total population, and it’s higher in areas like East Midlands, where there are more non-white British nationals.

This means museums and other tourist attractions need to think carefully about how accessible and inclusive their communications are in order to cater for domestic and international visitors.

People with disabilities form a massive market

They also need to consider how accessible their customer communications are for people for disabilities, because 15 per cent of the world’s population experience some form of disability.

Interestingly, Liverpool has been recognised as one of the UK’s most accessible cities for people with disabilities.

Venues like Anfield Stadium, the home of world famous football club Liverpool FC, and the Museum of Liverpool, offer good disabled access.

What can museums do to welcome people with a variety of accessibility needs?

Museums and other tourist attractions need to cater for people with a variety of accessibility needs to comply with the law and win more customers.

Good examples of this include offering visitors audio guides and braille guides in a variety of different languages.

Attractions also need to help people with a variety of accessibility needs to find out key information such as details of exhibitions, opening times, facilities available, etc.

And most people will now automatically look for this information online first.

Web accessibility and language options are crucial

Recite Me is a cloud-based web accessibility software toolbar that can easily be added to any visitor attraction’s website to make it more accessible and inclusive.

It can quickly and easily translate the website’s content into over 100 languages, as well as read the text aloud in English or other languages.

It also lets people increase the font size and a whole host of other options to help people access web content in the way that suits them best.

100’s of organisations already use Recite Me to make their websites more accessible and inclusive – call 0191 4328092 to find out more or book your free demo now.

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