Disabled Access Day 2017 highlighted the need to make sure public transport is fully accessible for disabled people.
And accessibility isn’t just about physical access: it’s also about how public transport providers like you communicate with disabled customers.
If disabled customers can’t access a timetable or buy a ticket on your website you could be breaking the law (The Equality Act 2010) if you haven’t made reasonable adjustments for them.
Here at Recite Me we are experts in web accessibility solutions so we’ve put together some top tips to help you make your website more inclusive for disabled customers.
Design and Layout
Most people in the UK read from left to right so it is best to align your text to the left. You should also use unjustified text where possible.
And headings need to be correctly used in the stylesheets to make sure they’re not just ordinary text made to look big and bold.
Use clear colour contrast
Make sure your foreground and background have suitable colour contrast so your customers can easily read the content on your website.
Recite Me’s custom toolbar offers a quick and effective solution for this.
It lets visitors change a website’s font and background colour theme at the click of a button so they can pick the one that works best for them.
Use Plain English
The more complicated your web content is, the harder it is to read. This is particularly so for people with learning difficulties like dyslexia.
Avoid complex writing that uses long words and jargon. Short, simple and to the point is always best.
Don’t use very small fonts
Avoid using very small fonts – it’s best to use a fairly large font size as your default setting throughout your website.
Recite Me lets visitors to your website make the text bigger (or smaller) quickly so they can easily see your content.
And it also reads text aloud (including PDFs) so that those who can’t see your see content or still find it difficult to read can easily access it.
Make sure images are labelled with alt text
All images need to have alternative text (aka alt text) labels so if you can’t see the image you can still read the text description of what the image is composed of.
For example, if you use alt text for images, when you add Recite Me to your website users who are blind or visually impaired can choose to have the alt text description of an image read aloud to them.
Videos need audio description and subtitles
If you are responsible for producing video, make sure you reach all of your potential customers by producing versions which are more accessible for disabled people.
They are useful for non-disabled people as well – when did you last watch a subtitled video online with the sound off? Using subtitles on online videos is also now becoming the norm.
And producing audio description for your video content increases the impact of your message for people who are blind or have visual impairments.
Set up timetables for screen readers
All your timetables need to be set up properly so people using screen readers and others that don’t use a mouse can access them.
Online ticket purchases need to be in as few steps as possible
User experience shows that the more steps there are, the more difficult it can be for some disabled customers to buy a ticket online. According to the recent Click-Away Pound Survey:
- 71% of disabled customers with access needs will click away from a website they find difficult to use.
- Those customers who click away have an estimated spending power of £11.75 billion in the UK alone, around 10% of the total UK online spend in 2016.
- 82% of customers with access needs would spend more if websites were more accessible.
Your customers need to be able to buy a ticket from your website in as few steps as possible.
This needs to be factored into your web development if you don’t want disabled customers to click away from your website before successfully buying a ticket from you.
If you want to find out how you can make your website more accessible using Recite Me book an appointment for a product demonstration and your free 30-day trial now.