Keystone Law is not your typical law firm. Their motto, “Where innovation delivers results,” perfectly summarises their modern approach to law. Launched in 2002, the firm prides itself on doing things differently, using a bespoke technology platform and modern working practices to revolutionise an industry that is often viewed as archaic. The firm has shunned the typical partnership structure that is present within most law firms. Lawyers are free to work from whichever location best suits them and their clients which is why accessible technology is so crucial.
Recite Me spoke to Georgiana Foster recently, PR and Communications Manager at Keystone Law, who shared more about the firm’s decision to incorporate Recite Me’s software onto the firm’s website.
“The sector as a whole is still playing catch up in terms of website design and accessibility for.” Georgiana explains, “If you look at a lot of traditional law firm websites, they’re incredibly corporate which often results in a lack of visual excitement. What’s also missing is the opportunity for clients to quickly drill down into the information they need.”
In contrast, Keystone Law’s website features attractive colours, accessible menus, and clear text with minimal legal jargon. When the firm floated on the London Stock Exchange back in November 2017, the move gave rise to an even greater demand, both from an investment and general public perspective, to have a website that was both inclusive and accessible to all.
When the majority of users are accessing legal websites for assistance with sensitive and, often complex subjects the element of accessibility becomes all the more important. As Georgiana explains, “There’s a real element of loyalty and trust that comes with making content more accessible. We don’t just want a client to visit our website for 30 seconds and not get what they need. We want them to be engaged and genuinely read what’s available. Now, we are providing them with the right tool to do that.”
“Accessibility is also important from a reputation perspective,” says Georgiana, “If your organisation isn’t seen as doing the right thing morally, the consequences could have a real impact from a PR perspective. We want to make sure that we’re maintaining the right profile for ourselves as open, transparent and accessible.”
Going forward, it seems clear that law firms around the world should start taking their accessibility requirements seriously, particularly in today’s hyper-competitive market. Georgiana concludes with some advice on how more firms can begin addressing accessibility in the modern legal world. “Change can be daunting particularly when there is a hefty cost and a lengthy sign off process to contend with, which is often the case in the more traditional firms. But accessibility is actually simple to achieve, with a wealth of potential benefits, you just have to choose the right partner.”
To find out more about Keystone Law, visit https://www.keystonelaw.co.uk/
To find out more about Recite Me, including how you can book a free demo, visit http://www.reciteme.com/book-a-demo